Scribd Logo
Upload

Welcome to Scribd!

  • 17 views

    Productmix 120627024119 Phpapp02

    Uploaded by

    Shivam Bathla
    The document discusses product mix, which it defines as the set of all products offered for sale by a company. It has four dimensions: width refers to the number of different product lines, length is the total number of items, depth is the assortment of sizes/colors/models within each product line, and consistency is the relationship between product lines in terms of end use or production. The document provides Hindustan Unilever as an example and notes that analyzing existing product lines is important for decisions around adding or lengthening lines.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Productmix 120627024119 Phpapp02

    Uploaded by

    Shivam Bathla
    17 views5 pages
    The document discusses product mix, which it defines as the set of all products offered for sale by a company. It has four dimensions: width refers to the number of different product lines, length is the total number of items, depth is the assortment of sizes/colors/models within each product line, and consistency is the relationship between product lines in terms of end use or production. The document provides Hindustan Unilever as an example and notes that analyzing existing product lines is important for decisions around adding or lengthening lines.

    Original Title

    productmix-120627024119-phpapp02

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses product mix, which it defines as the set of all products offered for sale by a company. It has four dimensions: width refers to the number of different product lines, length is the total number of items, depth is the assortment of sizes/colors/models within each product line, and consistency is the relationship between product lines in terms of end use or production. The document provides Hindustan Unilever as an example and notes that analyzing existing product lines is important for decisions around adding or lengthening lines.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    17 views5 pages

    Productmix 120627024119 Phpapp02

    Uploaded by

    Shivam Bathla
    The document discusses product mix, which it defines as the set of all products offered for sale by a company. It has four dimensions: width refers to the number of different product lines, length is the total number of items, depth is the assortment of sizes/colors/models within each product line, and consistency is the relationship between product lines in terms of end use or production. The document provides Hindustan Unilever as an example and notes that analyzing existing product lines is important for decisions around adding or lengthening lines.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    PRODUCT- MIX

    What is product-mix ?
    • Set of all product offered for sale by a
    company.
    • It consist of various product line.
    • Any company’s product mix has four
    dimension :
    1. Width
    2. Length
    3. Depth
    4. Consistency
    • Width : Number of different product lines
    carries by the company.
    • Length : Total number of items in the
    product mix of the company.
    • Depth : Assortment of size, colour and
    models offered in each item of a
    product line.
    • Consistency : It refers to the
    relationship of
    various product line either
    in their
    end use,
    production
    Product Mix of Hindustan
    Unilever Limited

    Home & Personal Beverages


    Care

    Personal Hair
    Laundry Skin Care Oral Care Deodorants Tea Coffee
    Wash
    Care
    Lux Brooke
    Surf excel Fair & Pepsodent Axe Bru
    Sunsilk Bond
    Lifebuoy Lovely
    Rin Ponds Close-up Rexona Lipton
    Clinic +
    Liril
    Wheel
    Vaseline
    Hamam

    Breeze

    Dove

    Pears

    Rexona
    PRODUCT-MIX DECISION

    A. PRODUCT LINE ANALYSIS

    Taking decision regarding whether adding


    new product line or not, lengthen the existing
    product line or not, analysis of product line is
    useful.

    You might also like