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    Lachoo Memorial College of Science & Technology

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    Mark Habil
    This document discusses perception and the perceptual process. It defines perception as how individuals interpret and make sense of their sensory information and environment. The perceptual process involves 4 stages: 1) sensation of detecting stimuli, 2) selection of focusing on some stimuli, 3) organization of grouping stimuli into patterns, and 4) translation of interpreting and giving meaning to stimuli. Factors like figure-ground differentiation, proximity, closure, and similarity influence perceptual organization. Shortcuts like selective perception, halo effects, contrast effects, projection, and stereotyping can influence how people judge others based on perception.

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    Lachoo Memorial College of Science & Technology

    Uploaded by

    Mark Habil
    24 views15 pages
    This document discusses perception and the perceptual process. It defines perception as how individuals interpret and make sense of their sensory information and environment. The perceptual process involves 4 stages: 1) sensation of detecting stimuli, 2) selection of focusing on some stimuli, 3) organization of grouping stimuli into patterns, and 4) translation of interpreting and giving meaning to stimuli. Factors like figure-ground differentiation, proximity, closure, and similarity influence perceptual organization. Shortcuts like selective perception, halo effects, contrast effects, projection, and stereotyping can influence how people judge others based on perception.

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    Lachoo Memorial College of Science & Technology

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    This document discusses perception and the perceptual process. It defines perception as how individuals interpret and make sense of their sensory information and environment. The perceptual process involves 4 stages: 1) sensation of detecting stimuli, 2) selection of focusing on some stimuli, 3) organization of grouping stimuli into patterns, and 4) translation of interpreting and giving meaning to stimuli. Factors like figure-ground differentiation, proximity, closure, and similarity influence perceptual organization. Shortcuts like selective perception, halo effects, contrast effects, projection, and stereotyping can influence how people judge others based on perception.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    24 views15 pages

    Lachoo Memorial College of Science & Technology

    Uploaded by

    Mark Habil
    This document discusses perception and the perceptual process. It defines perception as how individuals interpret and make sense of their sensory information and environment. The perceptual process involves 4 stages: 1) sensation of detecting stimuli, 2) selection of focusing on some stimuli, 3) organization of grouping stimuli into patterns, and 4) translation of interpreting and giving meaning to stimuli. Factors like figure-ground differentiation, proximity, closure, and similarity influence perceptual organization. Shortcuts like selective perception, halo effects, contrast effects, projection, and stereotyping can influence how people judge others based on perception.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    Lachoo Memorial College

    of Science & Technology


    TOPIC- PERCEPTION
    Presented to- Presented by-
    Dr. Ayushi Mathur Mark Habil
    CONTENTS
    Introduction
    The Perceptual Process
    Perceptual Organization
    Factors Influencing Perception
    Figure Ground Illustration
    Perceptual Grouping
    Shortcuts to Judging Others
    Perception Images
    WHAT IS PERCEPTION ?
    “The study of perception is concerned with identifying
    the process through which we interpret and organise
    sensory information to produce our conscious
    experience of objects and object relationship.”
    “Perception is the process of receiving information
    about and making sense of the word around us. It
    involves deciding which information to notice, how to
    categorize this information how to interpret it.”
    “A process by which individuals organize and interpret
    their sensory impressions in order to give meaning to
    their environment.”
    Organizational Behavior / Perception 4
    The Perceptual Process
    1. Sensation
    3. Organization
    An individual’s
    The process of
    ability to detect
    placing selected
    stimuli in the
    perceptual stimuli
    immediate
    into a framework for
    environment.
    “storage.”
    2. Selection
    4. Translation
    The process a
    The stage of the
    person uses to
    perceptual process
    eliminate some of
    at which stimuli are
    the stimuli that have
    interpreted and
    been sensed and to
    given meaning. 5
    Perceptual organization
    It is the process by which we group outside
    stimuli into recognizable and identifiable patterns
    and whole objects.

    Certain factors are considered to be important


    contributors on assembling, organizing and
    categorizing information in the human brain.
    These are

     Figure ground
     Perceptual grouping

    7
    Figure-Ground Illustration
    Field-ground differentiation
    The tendency to distinguish
    and focus on a stimulus that
    is classified as figure as
    opposed to background.

    8
    PERCEPTUAL GROUPING
    Our tendency to group several individual stimuli into a
    meaningful and recognizable pattern.

     It is very basic in nature and largely it seems to be inborn.

    Some factors underlying grouping are


    -continuity
    -closure
    -proximity
    -similarity

    9
    Shortcuts in Judging others

    Selective Perception :

    People selectively interpret what they see on the basis of

    their interests, background, experience and attitudes.

    Halo Effect :

    Drawing a general impressions about an individual on the

    basis of a single characteristics .


    10
     Contrast Effect :

    Evaluation of a person’s characteristics that are effected by

    comparisons with other people recently encountered who rank

    higher or lower on the same characteristics.

     Projection :

    Attributing one's own characteristics to other people.

     Stereotyping :

    Judging someone on the basis of one’s perception of the group to

    which that persons belongs.


    11
    Factors influencing Perception
    Factors in the perceiver
    • Attitudes
    • Motives
    • Interests
    • Experience
    • Expectations
    Factors in the situation
    • Time Perception
    • Work Setting
    • Social Setting Factors in the Target
    • Novelty
    • Motion
    • Sounds
    • Size
    • Background
    • Proximity
    • Similarity 12
    CONCLUSION
    “WE DON’T SEE THINGS AS
    THEY ARE , WE SEE THINGS
    AS WE ARE.”
    Organizational Behavior / Perception 14
    THANK YOU

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