To Quantitative Analysis: To Accompany by Render, Stair, Hanna and Hale Power Point Slides Created by Jeff Heyl
To Quantitative Analysis: To Accompany by Render, Stair, Hanna and Hale Power Point Slides Created by Jeff Heyl
Introduction
to
Quantitative
Analysis
To accompany
Quantitative Analysis for Management, Twelfth Edition,
by Render, Stair, Hanna and Hale
Power Point slides created by Jeff Heyl Copyright ©2015 Pearson Education, Inc.
LEARNING OBJECTIVES
After completing this chapter, students will be able to:
1. Describe the quantitative analysis approach
2. Understand the application of quantitative analysis
in a real situation
3. Describe the three categories of business analytics
4. Describe the use of modeling in quantitative
analysis
5. Use computers and spreadsheet models to perform
quantitative analysis
6. Discuss possible problems in using quantitative
analysis
7. Perform a break-even analysis
Copyright ©2015 Pearson Education, Inc. 1–2
CHAPTER OUTLINE
1.1 Introduction
1.2 What Is Quantitative Analysis?
1.3 Business Analytics
1.4 The Quantitative Analysis Approach
1.5 How to Develop a Quantitative Analysis Model
1.6 The Role of Computers and Spreadsheet Models
in the Quantitative Analysis Approach
1.7 Possible Problems in the Quantitative Analysis
Approach
1.8 Implementation — Not Just the Final Step
Copyright ©2015 Pearson Education, Inc. 1–3
Introduction
• Mathematical tools have been used for
thousands of years
• Quantitative analysis can be applied to a
wide variety of problems
– Not enough to just know the mathematics of a
technique
– Must understand the specific applicability of
the technique, its limitations, and assumptions
– Successful use of quantitative techniques
usually results in a solution that is timely,
accurate, flexible, economical, reliable, and
easy to understand and use
Quantitative Meaningful
Raw Data Analysis Information
Developing a Model
Developing a Solution
$ Sales
mathematical
representations of a
situation $ Advertising
Garbage
In
Process
Garbage
Out
where
s = selling price per unit v = variable cost per unit
f = fixed cost X = number of units sold
The
Profit = Revenue – (Fixed parameters
cost of this
+ Variable cost)
Profit = (Selling price permodel are f, v,of and
unit)(Number as
unitsssold)
these are
– [Fixed cost + (Variable theper
costs inputs
unit)
(Number of unitsinherent
sold)] in the model
Profit = sX – [f + vX] The decision variable of
Profit = sX – f – vX interest is X
where
s = selling price per unit v = variable cost per unit
f = fixed cost X = number of units sold
Fixed cost
BEP =
(Selling price per unit) – (Variable cost per unit)
Copyright ©2015 Pearson Education, Inc. 1 – 25
Pritchett’s Precious Time Pieces
• Companies are often interested in the break-even
point (BEP), the BEP is the number of units sold
BEP for Pritchett’s Precious Time Pieces
that will result in $0 profit
0 BEP = f$1,000/($8
= sX – – vX, or – $3)
0 ==(s200 units
– v)X –f
Solving
• Salesfor of we have
X, less than 200 units of rebuilt springs
f = (s – v)X
will result in a loss
• Sales of over 200 units f of rebuilt springs will
result in a profitX = s – v
Fixed cost
BEP =
(Selling price per unit) – (Variable cost per unit)
Copyright ©2015 Pearson Education, Inc. 1 – 26
Advantages of Mathematical Modeling
POM-QM for
Windows
• An easy to use
decision support
system for use in
POM and QM
courses
• This is the main
menu of quantitative
models
• An Excel add-in
Ch. 3-39
3.1
Important Terms
A AB B
Ch. 3-41
Important Terms
(continued)
A B
Ch. 3-42
Important Terms
(continued)
S
The entire shaded area
represents
AUB
A B
Ch. 3-43
Important Terms
(continued)
S
A
A
Ch. 3-44
Examples
Let the Sample Space be the collection of all
possible outcomes of rolling one die:
S = [1, 2, 3, 4, 5, 6]
Ch. 3-45
Examples
(continued)
Complements:
A [1, 3, 5] B [1, 2, 3]
Intersections:
Unions:
A B [4, 6] A B [5]
A B [2, 4, 5, 6]
A A [1, 2, 3, 4, 5, 6] S
Ch. 3-46
Examples
(continued)
• Mutually exclusive:
– A and B are not mutually exclusive
• The outcomes 4 and 6 are common to both
• Collectively exhaustive:
– A and B are not collectively exhaustive
• A U B does not contain 1 or 3
Ch. 3-47
3.2
Probability and Its
Postulates
• Probability – the chance 1 Certain
that an uncertain event will
occur (always between 0
and 1)
0 Impossible
Ch. 3-48
Assessing Probability
• There are three approaches to assessing the
probability of an uncertain event:
1. classical probability
3. subjective probability
Ch. 3-49
Classical Probability
• Assumes all outcomes in the sample space
are equally likely to occur
Ch. 3-50
Counting the Possible
Outcomes
• Use the Combinations formula to determine the
number of combinations of n items taken k at a time
n!
C n
k
k! (n k)!
• where
– n! = n(n-1)(n-2)…(1)
– 0! = 1 by definition
Ch. 3-51
Permutations and
Combinations
The number of possible orderings
• The total number of possible ways of arranging x
objects in order is
Ch. 3-52
Permutations and
Combinations (continued)
n!
(n x)!
Ch. 3-53
Permutations and
Combinations (continued)
Ch. 3-56
Assessing Probability
Three approaches (continued)
2. relative frequency probability
• the limit of the proportion of times that an event A occurs in a large
number of trials, n
3. subjective probability
an individual opinion or belief about the probability of occurrence
Ch. 3-57
Probability Postulates
(the notation means that the summation is over all the basic
outcomes in A)
3. P(S) = 1
Ch. 3-58
3.3 Probability Rules
• The Complement rule:
Ch. 3-59
A Probability Table
B B
Ch. 3-60
Addition Rule Example
Ch. 3-61
Addition Rule Example
(continued)
Ch. 3-62
Conditional Probability
• A conditional probability is the probability
of one event, given that another event
has occurred: The conditional
P(A B)
P(A | B) probability of A given
P(B) that B has occurred
Ch. 3-63
Conditional Probability
Example
Of the cars on a used car lot, 70% have air
conditioning (AC) and 40% have a CD player
(CD). 20% of the cars have both.
Ch. 3-64
Conditional Probability
Example (continued)
Of the cars on a used car lot, 70% have air conditioning
(AC) and 40% have a CD player (CD).
20% of the cars have both.
CD No CD Total
AC .2 .5 .7
No AC .2 .1 .3
Total .4 .6 1.0
P(CD AC) .2
P(CD | AC) .2857
P(AC) .7
Ch. 3-65
Conditional Probability
Example (continued)
Given AC, we only consider the top row (70% of the cars).
Of these, 20% have a CD player. 20% of 70% is 28.57%.
CD No CD Total
AC .2 .5 .7
No AC .2 .1 .3
Total .4 .6 1.0
P(CD AC) .2
P(CD | AC) .2857
P(AC) .7
Ch. 3-66
Multiplication Rule
Ch. 3-67
Multiplication Rule
Example
P(Red ∩ Ace) = P(Red| Ace)P(Ace)
2 4 2
4 52 52
number of cards that are red and ace 2
total number of cards 52
Color
Type Red Black Total
Ace 2 2 4
Non-Ace 24 24 48
Total 26 26 52 Ch. 3-68
Statistical Independence
• Two events are statistically independent
if and only if:
P(A B) P(A) P(B)
– Events A and B are independent when the probability of one
event is not affected by the other event
• If A and B are independent, then
Ch. 3-69
Statistical Independence
(continued)
• For multiple events:
Ch. 3-70
Statistical Independence
Example
Of the cars on a used car lot, 70% have air conditioning
(AC) and 40% have a CD player (CD).
20% of the cars have both.
CD No CD Total
AC .2 .5 .7
No AC .2 .1 .3
Total .4 .6 1.0
Ch. 3-71
Statistical Independence
Example (continued)
CD No CD Total
AC .2 .5 .7
No AC .2 .1 .3
Total .4 .6 1.0
P(AC ∩ CD) = 0.2
P(AC) = 0.7
P(AC)P(CD) = (0.7)(0.4) = 0.28
P(CD) = 0.4
B1 B2 ... Bk
. . . . .
. . . . .
. . . . .
2 2 4
P(Ace Red) P(Ace Black)
52 52 52
Color
Type Red Black Total
Ace 2 2 4
Non-Ace 24 24 48
Total 26 26 52
Ch. 3-75
Using a Tree Diagram
.2
Given AC or no D .7 P(AC ∩ CD) = .2
C
AC: Has
= . 7
) D oe
P (A C s
have not .5 P(AC ∩ CD) = .5
AC CD
s
Ha .7
All
Cars
Doe .2
hav s not .3
eA P(A C D P(AC ∩ CD) = .2
C Has
C) =
.3
D oe
s
have not .1 P(AC ∩ CD) = .1
CD
.3 Ch. 3-76
3.5 Bayes’ Theorem
Let A1 and B1 be two events. Bayes’ theorem states that
P(A 1 | B 1 )P(B 1 )
P(B 1 | A 1 )
P(A 1 )
and
P(B 1 | A 1 )P(A 1 )
P(A 1 | B 1 )
P(B 1 )
• a way of revising conditional probabilities by using
available or additional information
Ch. 3-77
3.5 Bayes’ Theorem
Bayes’ theorem (alternative statement)
P(A | E i )P(Ei )
P(Ei | A)
P(A)
P(A | E i )P(Ei )
P(A | E 1)P(E1 ) P(A | E 2 )P(E2 ) P(A | E k )P(Ek )
• where:
Ei = ith event of k mutually exclusive and collectively
exhaustive events
A = new event that might impact P(Ei)
Ch. 3-78
Bayes’ Theorem Example
Ch. 3-79
Bayes’ Theorem Example
(continued)
P(D | S)P(S)
P(S | D)
P(D | S)P(S) P(D | U)P(U)
(.6)(.4)
(.6)(.4) (.2)(.6)
.24
.667
.24 .12
So the revised probability of success (from the original estimate of .4),
given that this well has been scheduled for a detailed test, is .667
Ch. 3-81
4.1
Random Variables
• Random Variable
– Represents a possible numerical value from
a random experiment
Random
Variables
Ch. 4-82
Discrete Random
Variable
• Takes on no more than a countable
number of values
Examples:
Examples:
Ch. 4-85
Probability Distributions for
Discrete Random Variables
Experiment: Toss 2 Coins. Let X = # heads.
Show P(x) , i.e., P(X = x) , for all values of x:
4 possible outcomes
Probability Distribution
T T x Value Probability
0 1/4 = .25
T H 1 2/4 = .50
2 1/4 = .25
H T
Probability
.50
.25
H H
0 1 2 x Ch. 4-86
Probability Distribution
Required Properties
0 ≤ P(x) ≤ 1 for any value of x
P(x) 1
x
Ch. 4-87
Cumulative Probability
Function
• The cumulative probability function, denoted
F(x0), shows the probability that X does not
exceed the value x0
F(x0 ) P(X x 0 )
Ch. 4-88
Cumulative Probability
Function (continued)
Ch. 4-89
Derived Relationship
The derived relationship between the probability
distribution and the cumulative probability
distribution
F(x 0 ) P(x)
xx0
Ch. 4-91
4.3 Properties of
Discrete Random Variables
• Expected Value (or mean) of a discrete
random variable X:
E[X] μ xP(x)
x
σ 2 E[X 2 ] μ2 x 2 P(x) μ2
x
σ σ2 x
(x μ) 2
P(x)
Ch. 4-93
Standard Deviation
Example
– Example: Toss 2 coins, X = # heads,
compute standard deviation (recall E[X] = 1)
σ x
(x μ) 2
P(x)
Ch. 4-94