Titan Case Study

TITAN LAO KHUSHIYAN PAO
TABLE OF CONTENT
1. INTRODUCTION
2. PRODUCTS
3. HOW THEY SUCCED?
4. AWARDS
5. SUBSIDARIES
6. SOCIAL INITIATIVES
7. CULTURE
8. CURRENT POSSITION IN (SHARE)
MARKET
 INTRODUCTON
• The Titan Company Limited (Titan) Journey
began with small but confident steps in
1984 as a joint venture between the TATA
Group and Tamil Nadu Industrial
Development Corporation (TIDCO).
Started with an objective to create a Titan
watch for everyone has now grown to be
the FIFTH Largest integrated watch
manufacturer in the world which was only
the beginning of a success story.
VISION
We create elevating experiences for
the people we touch and significantly
impact the world we work in.
MISSION
We will do this through a pioneering
spirit and a caring, value-driven culture
that fosters innovation, drives
performance and ensures the highest
global standards in everything we do.
JOURNEY...
1984 1994 2007 2013

PRODUCTS
• CORE PRODUCTS
JEWELLERY
• TANISHQ
- Started 1995,
- Based in BANGALORE
- Launched by TITAN
• LARGEST BRAND
• Most Desirable & Fastest Growing
• INNOVATIONS Like
KARATMETER,
The Only Non Destructive Means
to Check THE PURITY OF GOLD.
 FASTRACK
•Popular Brand Among YOUTH. Focused on
FASHION OF YOUTH.
•It Comes in variety of Styles, Shapes &
Colours
•New Models are Launched every year.
 RAGA
• Subsidiary Brand of Titan
• Targets Upwardly Mobile LADIES in the
PREMIUM SEGMENT
• EPITOME OF FEMININE GRACE.
 SONATA
• SONATA, as a Brand-
Reflects India’s Mindset, of STRONG
ASPIRATIONS COUPLED WITH A SENSE
OF URGECY AND IMPATIENCE to Make
Things Happen.
 TITAN EDGE
• Positioned as WORLD’S THINEST WATCH
Thickness : 3 MM
Incredible Slim Movement : 1.5 MM
• Targeting Business Executives &
Professionals.
 TITAN EYE PLUS
• The Third Major Venture of Consumer Business
• Organised EYEWEAR SEGMENT in MARCH 2007
• BENCHMARKED against the best in the world,
• TITAN EYE-PLUS Heralds STANDARIZATION IN
the Eyewear Industry.
 TANEIRA
• Launched in FEBRUARY 2007,
• Opened First Pilot Store in BANGALORE.
• It Represents Rich Heritage of Indian
Textile Weaving and Crafts—SAREES.
 AWARDS
• CORPORATE :
- Selected as Best Employer for National Award
for the Empowerment of Persons with
Disabilities 2014 by the government of India
- Titan ranked among the 100 most
sustainable corporations in Asia in the
Channel News Asia Sustainability Ranking 2014
- Top Indian Company award under the Gems
and Jewellery Sector at the Dun & Bradstreet
Corporate awards, 2014
- "Hall of Fame" award at 12th Franchisee
Awards 2014 by Franchisee India.
• WATCHES :
- Award at the CII 24th KAIZEN national
awards for assembly casing team
- Good Design Award 2014 by design
Council of Japan for Skeletal Edge
- "Best Product design of the year-
Watches & Jewellery" award by Red Dot
for Skeletal Edge for 2014
• JEWELLERY :
- "Most Admired retailer of the year" award in
Jewellery Category by Images Retail Awards

- Tanishq wins Global Awards for Excellence in
Quality Management & Leadership by

World
Quality Congress
- Tanishq is the first Indian Brand to enter the
list of top 30 Best Retail Brands in Asia

Pacific and Stands at # 13 as per Interbrand
• EYEWEAR :
- Award for Customer service excellence at
Golden Globe Tigers Award
- Gold & Silver Awards at TRRAIN (Trust for
Retailers and Retail Associates of India) Retail
Awards
- Gold Award in the Outdoor Advertising
Convention 2014
SUBSIDARIES
1. TEAL
2. Favre Leuba AG
3. Carat Lane Trading Pvt. Ltd.
4. Titan Watch Company Pvt. Ltd.
5. Titan Holdings International,Dubai
1. TITAN ENG. & AUTOMATION LTD.
• TITAN-Precision Engineering
Division (PED)
• Fully Owned
• Aerospace, Aero Systems
• Engine & Accessories, Transmission
• Landing Systems
• Defence
- Underwater systems
2. FAVRE LEUBA AG (FLAG)
• 100% subsidiary.
• headquartered :- Solothurn,
Switzerland
• one of the oldest Swiss watch
brands.
• The First (pocket) Watch was
manufactured by Favre Leuba in the
year 1718
• Brand was registered as a trademark
3.CARAT LANE TRADING
PVT LTD.
• Founded :-2008 by Mithun Sacheti
,Srinivasa Gopalan
• CaratLane is an omnichannel brand
which makes jewellery that is
affordable, accessible and forever
wearable
• Operates 16 retail stores :- Delhi,
Mumbai, Thane, Bangalore, Chennai,
Hyderabad, Pune, Chandigarh and
Coimbatore.
4.TITAN WATCH CO. LTD. (CHINA)
• Currently a 100% subsidiary of Favre Leuba
AG, Switzerland
5.TITAN HOLDINGS INTER.
FZCO, DUBAI
• wholly owned subsidiary of Titan
Company Limited.
• Titan Holdings may carry out
business activities and invest in the
share capital of any other
companies/entities
SOCIAL INITIATIVES
• Titan Township
- A sustainable community in Hosur
(Tamil Nadu) that provides housing
to 1300 residents collaborating
with NGOs MCA and Ashraya.
• Employment for differently-
abled
- Over 120 differently- abled
individuals are employed at Titan
watch and jewellery plants at
Hosur.
• KARIGAR CENTRES/PARKS
- A social entrepreneurship
project which houses jewellery
karigars in over 14 parks/
centers. Wherein the company
provides the equipment,
material and training and
karigars use there skill sets in
producing jewellery of the
highest standards and design.
The company ensures the best
and safe working condition.
Currently about 1400 karigars
have benefitted by this
• Titan School and Titan
Foundation For Education
- A primary English medium school
upto class X, affiliated with CBSE ,
with over students, has been
created and supported by Titan
Company.
• Titan Kanya – Educating the Girl

Child
- A pan – India program to empower
the girl child by ensuring that she
completes her primary education
up to class X. About 5000 girls have
“Titan company
benefited continues
from this to grow and set new
program.
standards for innovation and quality with each new
PEOPLE & CULTURE
• At Titan, they believe that satisfied, highly
motivated and loyal employees are the base of
any competitive and growing organisation.
Hence, their mission is to attract and nurture
talent to succeed. They strive to build a highly-
skilled and qualified workforce, supported by a
safe and healthy work atmosphere.
• They hold regular training sessions to upgrade

the skills and the knowledge base of the
employees. They ensure that that recognize and
reward exceptional performance of their
employees year after year.
• At Titan, they constantly strive to
inculcate ethical values amongst
their employees and make them
aware of ethical practices through
various means. Their aim is to also
create a safe workplace for their
employees. they ensure that their
employees are at all times aware of
the right procedures and processes
about making appropriate cases and
complaints, incase if a similar
situation arises.
• A Culture-Driven Organisation.
• Foresee
Anticipate, Adapt, Improvise, Overcome.
• Own
Take charge, accept responsibility.
• Dream
Innovate to create the future.
• Act
Faster decisions, execution and problem
resolution.
• No. Of Employees Working
7,213
• Total Employees on Roll

5,322 Males
1,891 Females
125 people with Disabilities

TRADING HISTORY
CURRENT POSSITION
REFFERENCES
1. Titan Website
2. Titan Annual Report 2018-19
3. Money Control App
4. YouTube channel : Titan Company Ltd.

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TITAN LAO KHUSHIYAN PAO

1984 1994 2007 2013

Jewellery Category by Images Retail Awards

Quality Management & Leadership by

list of top 30 Best Retail Brands in Asia

• Titan Kanya – Educating the Girl

• They hold regular training sessions to upgrade

• Total Employees on Roll

125 people with Disabilities

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