Business Logistics/Supply Chain-A Vital Subject

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Business Logistics/Supply

Chain—A Vital Subject

The supply chain is simply another way of


saying “the whole process of business.”

Chapter 1
CR (2004) Prentice Hall, Inc.
The Immediate Supply Chain for an Individual Firm

Transportation Transportation Customers


Warehousing

Information
flows
Factory

Transportation

Vendors/plants/ports
Warehousing Transportation

CR (2004) Prentice Hall, Inc. 1-2


Logistics Defined
Logistics is the process of planning, implementing and
controlling the efficient, cost-effective flow and storage
of raw materials, in-process inventory, finished goods
and related information from the point of origin to point
of consumption for the purpose of conforming to
customer requirements.
Council of Logistics Management

Supply Chain Management Defined


SCM is the integration of all activities associated with the
flow and transformation of goods from raw materials
through to end user, as well as information flows, through
improved supply chain relationships, to achieve a
sustainable competitive advantage.
Handfield and Nichols
CR (2004) Prentice Hall, Inc.
Logistics Supply Chain
The Logistics/SC Mission

Getting
Getting thethe right
right goods
goods oror services
services
to
to the
the right
right place,
place, at
at the
the right
right time,
time,
and
and inin the
the desired
desired condition
condition at at the
the
lowest
lowest cost
cost and
and highest
highest return
return onon
investment.
investment.

CR (2004) Prentice Hall, Inc.


Critical Customer Service
Loop
C ustom er o rder processing (an d
tran sm ittal)

T ran spo rtatio n


C ustom e rs

Inventory
or sup ply so urce

CR (2004) Prentice Hall, Inc.


Scope of the Supply Chain for Most Firms
Business logistics

Physical supply Physical distribution


(Materials management)

Sources of Plants/
Customers
supply operations
• Transportation • Transportation
• Inventory maintenance • Inventory maintenance
• Order processing • Order processing
• Acquisition • Product scheduling
• Protective packaging • Protective packaging
• Warehousing • Warehousing
• Materials handling • Materials handling
• Information maintenance • Information maintenance

Focus firm’s internal supply chain 1-14


CR (2004) Prentice Hall, Inc.
The Physical supply channel: refers to
the time & space gap between a firm’s
immediate material sources and its
processing points.
The Physical distribution channel:
refers to the time & space gap between
the firm’s processing points and its
customers.

Scope of the Supply Chain for


Most Firms
Key Logistics Activities:
- Highly affect the total cost of logistics
- Must exist in every supply chain
Support Logistics Activities:
- Do not highly affect the total cost of
logistics
- Might not exist in some supply chains

Key & Support Logistics


Activities
Key & Support Logistics Activities
 Key Activities
- Customer Service
- Transportation
- Inventory management
- Order Processing

 Support Activities
- Warehousing
- Materials handling
- Acquisition (purchasing)
- Packaging
- Information Maintenance
CR (2004) Prentice Hall, Inc.
Significance of Logistics
 Costs are significant
 For the firm, logistics costs ranged from 4% to over 30% of sales.
 Customers increasingly want quick customized response
 Desire for quick response
 Desire for mass customization
 Logistics is important to strategy
 Generate revenue
 Improve profit
 Supply and distribution lines are lengthening
 Local vs. long distance supply

 Logistics adds significant customer value


 Time and place utilities
Relationship of Logistics to
Marketing and Production
LOGISTICS
Sample
activities: MARKETING
PRODUCTION/ Transport Interface Sample
OPERATIONS  Inventory
Interface activities: activities:
Sample activities:  Order  Customer
 Quality control activities:  Promotion
 Product processing service  Market
 Detailed production
scheduling  Materials standards research
scheduling  Plant  Pricing
 Equipment maint. handling  Product
location  Packaging
 Capacity planning mix
 Purchasing  Retail  Sales force
 Work measurement
location management
& standards

Production-
logistics Marketing-
interface logistics
interface

Internal Supply Chain


CR (2004) Prentice Hall, Inc. 1-21
Relationship of Logistics to Production
Coordinates through scheduling and strategy—
make-to-order or make-to-stock
An integral part of the the supply chain
Affects total response time for customers
Shares activities such as inventory planning
Costs are in tradeoff
Production lot quantities affect inventory
levels and transportation efficiency
Production response affects transportation
costs and customer service
Production and warehouse location are
interrelated
CR (2004) Prentice Hall, Inc.

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