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Dated: December 09, 2010: Presented By: Rahul Sharma Rakesh Manu Pandey Ravi Subhashish

Dated: December 09, 2010 Scheme of Presentation: ‡ Introduction ‡ Market Orientation 4p¶s analysis ‡ Analyze market opportunity ‡ Range of products ‡ Competition analysis About Citybank Citibank, a major international bank, is the consumer banking arm of financial services giant Citigroup. Market Orientation Product Price A person can Open The Citibank Account with a $100 minimum deposit. Then, you just need to ma

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130 views16 pages

Dated: December 09, 2010: Presented By: Rahul Sharma Rakesh Manu Pandey Ravi Subhashish

Dated: December 09, 2010 Scheme of Presentation: ‡ Introduction ‡ Market Orientation 4p¶s analysis ‡ Analyze market opportunity ‡ Range of products ‡ Competition analysis About Citybank Citibank, a major international bank, is the consumer banking arm of financial services giant Citigroup. Market Orientation Product Price A person can Open The Citibank Account with a $100 minimum deposit. Then, you just need to ma

Uploaded by

suasive
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Presented By:

Rahul Sharma
Rakesh
Manu Pandey
Ravi
Dated: December 09, 2010 Subhashish
Scheme of Presentation:

• Introduction
• Market Orientation
 4p’s analysis
• Analyze market opportunity
• Range of products
• Competition analysis
About Citybank
 Citibank, a major international bank, is the consumer banking arm
of financial services giant Citigroup.
Market Orientation
 Product
Price
 A person can Open The Citibank Account with a $100
minimum deposit. Then, you just need to maintain a
combined average balance of $6,000 across any of
these linked Citi accounts.
Promotion
Analyze market opportunity

 Strength
 Citibank strengths start with their 194 year old rich
history.
 Citibank has more than 100 years of experience
in the international lending field.
 They are also the worlds largest credit lender and
have been since 1970. 
 They have also taken the title of the world largest
bank in 1981.
 In 1994 Citibank decided to break their company
up into two sectors. One division being the Global
Consumer Division and the other the Global
Finance Division because this allows for more
focus on their separate segments of the market.
 They are known for their great customer service,
quality and efficiency.
 10 – 20 lakh client’s.  
 One last major gain Citibank would acquire is the
title of the largest financial service in the United
States.
Weakness

 The first major weakness Citibank faces is


the fact that they do not have a great deal of
experience in the retail sector of the banking
business.
 During the tequila Crisisâ Citibank was one of
the hardest hit banks in Mexico.
Opportunities

 Some of the opportunities Citibank has come


across are first the chance to acquire a
forgone business and have full governmental
permission.
 Citibank may also face opportunities brought
to them by doing business in whole world and
may gain more opportunities to grow in the
banking industry. 
 Citibank is looking to expand their reach
within the banking world.
Threats

 Citibank major competitors are other large banks


such as, Barclays, Lloyds, Bank of Nova Scotia and
Royal Bank of Canada SBI and ICICI.
 Citibank also faces problems when doing business
in a foreign country. There could be language
barriers or cultural barriers. They may also face the
threat of local businesses and community loyalty.
 At the same time acquiring a foreign business and
doing international business you do not want to be
thought of as trying to dominate that foreign market.
Range of products
 Banking.
 Savings Account
 Senior Citizens Account
 Corporate Banking
 Credit Cards.
 Shopping
 Traveling
 fuel
 Investment & Insurance.
 Deposits
 Mutual Funds
Competition analysis

 Loans.

 SBI
• Repayment tenures from 12 to 60 months, Loans
are available from Rs 1 lacs to Rs 20 lacs.
 ICICI Bank
• With minimum documentation you can now
secure a loan for an amount upto Rs. 15 lakhs.
 Citibank
 With Citibank's Personal Loan get Cash upto
Rs.10 lakh at your doorstep in 48 hours. With No
guarantors or security, Flexible repayment, Simple
documentation.
Thank you…

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