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    Grab

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    Nguyễn Thị Thúy
    Porter's five forces analysis of Grab in Vietnam shows: 1) The threat of new entrants is low due to Grab's strong brand, trust, convenience, and acquisition of competitors like Uber. 2) The bargaining power of suppliers is moderate since Grab relies heavily on developers but can attract prominent ones. 3) The bargaining power of consumers is low given price insensitivity and lack of substitutes. 4) Competitive rivalry is high due to many competitors offering similar booking services through mobile apps and potential price wars. 5) The threat of substitutes is moderate as alternatives like regular taxis lack software competitiveness.

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    Grab

    Uploaded by

    Nguyễn Thị Thúy
    184 views10 pages
    Porter's five forces analysis of Grab in Vietnam shows: 1) The threat of new entrants is low due to Grab's strong brand, trust, convenience, and acquisition of competitors like Uber. 2) The bargaining power of suppliers is moderate since Grab relies heavily on developers but can attract prominent ones. 3) The bargaining power of consumers is low given price insensitivity and lack of substitutes. 4) Competitive rivalry is high due to many competitors offering similar booking services through mobile apps and potential price wars. 5) The threat of substitutes is moderate as alternatives like regular taxis lack software competitiveness.

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    analyze grab's competitors

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    grab

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    Porter's five forces analysis of Grab in Vietnam shows: 1) The threat of new entrants is low due to Grab's strong brand, trust, convenience, and acquisition of competitors like Uber. 2) The bargaining power of suppliers is moderate since Grab relies heavily on developers but can attract prominent ones. 3) The bargaining power of consumers is low given price insensitivity and lack of substitutes. 4) Competitive rivalry is high due to many competitors offering similar booking services through mobile apps and potential price wars. 5) The threat of substitutes is moderate as alternatives like regular taxis lack software competitiveness.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    184 views10 pages

    Grab

    Uploaded by

    Nguyễn Thị Thúy
    Porter's five forces analysis of Grab in Vietnam shows: 1) The threat of new entrants is low due to Grab's strong brand, trust, convenience, and acquisition of competitors like Uber. 2) The bargaining power of suppliers is moderate since Grab relies heavily on developers but can attract prominent ones. 3) The bargaining power of consumers is low given price insensitivity and lack of substitutes. 4) Competitive rivalry is high due to many competitors offering similar booking services through mobile apps and potential price wars. 5) The threat of substitutes is moderate as alternatives like regular taxis lack software competitiveness.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    Porter's five forces

    analysis of Grab

    The Perfecto’s
    Members:
    1. Nguyen Thi My Hanh
    2. Duong Thi Huyen Luong
    3. Nguyen Thi Thuy
    • Taxis
    Ride-hailing platform Booking service • Private cars
    • Motorbikes

    Grabhour
    Grab
    2-way

    Grabtaxi Grabcar Grabbike


    Threat of New Entrants

    2014 • Transparency
    Vietnam Brand • Trust
    • Convenience

    Strong marketing strategy


    Threat of New Entrants

    Uber’s Southeast Asia operations


    acquired by Grab

    • Vato
    • Xeno
    • Go-ixe  Promotional policy
    • ABER  Advertising campaign
    • Mailinh

    Direct competitor

    Threat of New Entrants: Low


    Bargaining Power of Suppliers

    upgrade the system to fix bugs and


    high functionality of the application with the
    Substitute is unavailable addition of many other services

    High dependence of a supplier’s low


    strong reliance on the developers
    sale on a particular buyer

    Switching costs of buyers low


    strong branding of Grab to rise in the
    are low technological developer market

    Low dependence of a supplier’s high attract many other prominent developers


    sale on a particular buyer in the global market with its good
    reputation(

    Moderate
    Bargaining Power of Consumers

    Tough weather(rainy,...)

    Price Sensitivity

    high in demand to
    specific places

    low
    Competitive rivalry

     there are many other companies that have


    introduced the same type of booking style through
    mobile applications

    creates a high level of intensity between


    the rivalries, and will negatively impact
    the transportation industry, should the
    price wars persist.
    Threats of Substitute Products (Moderate)

    Main competitor

    Other Taxi no
    No software competitiveness
    companies

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