ONE DESK SOLUTIONS

Business Plan

AMISHAA ARORA, MALVIKA SRIVASTAVA, NEHA SHOKEEN, SALUJA SHALVI TIRKEY

EXECUTIVE SUMMARY

CONCEPT
oWe at One Desk Solutions help you to manage your ‘To Do’ list which
may, will consume your personal time unproductively like standing in the
long queues in the Banks / Post Offices / Rail Reservation Counters etc.
oOne Desk is a web of wonderful services, and loves to provide our
clients with exceptional and personalized service
oOne Desk Solutions is designed to assist you personally, so that
professionally you're achieving optimum productivity.

“ONE DESK SOLUTIONS” AIMS AT ASSISTING PEOPLE IN COMPLETING

THE PERSONAL CHORES AND BRING A SATISFACTION IN LIFE.
COMPANY DESCRIPTION
One Desk Solutions is a holistic support services company with the following
main areas of concentration:
oCorporate Services
oPersonal Services
oMiscellaneous Services
oSpecial Services
OUR SERVICES
CORPORATE SERVICES
oErrands and Utility Services
oTransportation Services
oEvent Management
oHospitality and Accommodation
oEntertainment
 
PERSONAL SERVICES
oHousehold Services
oHealthcare Services
oSecurity Services
oTravel Services
oErrand Running
oEntertainment
MISSION STATEMENT
We are committed to providing prompt, world-class service to our
corporate and individual clients with a professional and caring attitude.
VALUES
Our management team and staff are committed to the following core
values:
oPlacing our clients first
oSupporting Professionalism
oFurthering our Expertise
oBuilding long term relationships
oExpanding our services
TARGET SEGMENT
According to the Census of South Delhi, 16 lac persons reside here, out of which 5.12
lacs is purely Urban working class.

oCorporate Organizations
Organization Utility Work
Organizational Employees

oWorking Individuals
Business Man
Immigrated families or individuals to South Delhi
Working Professionals, both Husbands and Wives
Old Aged residing alone
All those who would like to save their precious time
COMPETITION
According to Survey, in South Delhi region there is no other company providing such
kind of services in an organized way on one desk and therefore, we hope to enjoy a
complete monopoly in this business.

MANAGEMENT
The core management team of One Desk includes:
oChief Manager with an experience of 8 years in hospitality and logistics
management. He will be responsible to ensure that all the operations are carried
out effectively and efficiently.
o1 executive with successful backgrounds in hospitality and logistics industry and 3-
4 years of experience with startup operations.

Top Authority:
We Amishaa Arora, Malvika Srivastava, Neha Shokeen and Saluja Tirkey will be the
partners and will be responsible for overall management.
SERVICES

o To gain customer satisfaction -wide range of services and value-

additions 
o Service available- 24 hours a day and 7 days a week
o Organization provides the following chargeable services:-
corporate services
personal services
special services
miscellaneous services
Corporate services
Bill Payment Services
It includes the following Services
• Electricity Bill
• Water
• Telephone
• Credit Card
• Property Tax
• Mobile Bill Payment
Transportation and Travel Services
• Pickup / Drop at airports / Railway stations / Guide provisions
• Vacation Packages
• Air, Bus and Train Tickets
• Cancellation
• Car and Bus Hire
Event Management Services
• Fashion Shows
• Annual Parties
• Sporting events
• Product Launches and Promotions
• Community Service Programs
• Theme Parties
• Catering services
Hospitality Services
• Hotel Bookings
Entertainment
• Movies & Plays
• Theatres
• Music Concerts arrangements
Security Services
Personal services: services being provided to the household and
individuals. The Services mainly includes :It involves all the - Household
Services
• Electricians
• Plumbers
• Carpenters
• Painters
• Gardener Services
Healthcare Services
• Medicine Delivery
• Mediclaim and Insurance Facilities
• Lab Investigations (Samples which can be taken from home)
Eg. BP and Diabetes Checkup Weekly or Fortnightly
Security Services
Travel Services
• Holiday planning, Day outs, Theme partying.
• Pickup / Drop at airports / Railway stations / Guide provisions
Errand Running
• Utility Bill Payments: Electricity / Water / Mobile / House Tax etc.,
•  Credit Card
•  Club Bills
•  School Fees
•  Membership Fees
•  Mobile Bill Payment
Entertainment
•  Movie Tickets
•  Musical Events
•  Sporting Events
•  Bookings for Dining Out
•  Festival and Occasional Gifts, Sweets and Cakes
•  Decoration
Special services
• Spa Remedies
• Beauticians and Masseur
• Last date reminders
• Arrangement for food
• Nurses for the Patients

Miscellaneous services
• RTO
• Bank Operations
• Postal Work
• Forms Collection and Delivery
• Passport Assistance
IMPLEMENTATION PLANS

The Team: The Team for One Desk Solutions will consist of the following
members:
1] Partners – Amishaa Arora, Malvika Srivastava, Neha Shokeen and Saluja
Shalvi Tirkey.
2] Senior Manager – 1 Nos.
3] Senior Executives – 1 Nos.
4] Office Executives – 4 Nos.
5] Field Executives – 8 Nos.
OPERATIONS

One Desk Solutions will operate from an office located at Malviya Nagar, New Delhi. It will have tie-ups with various Hospitals, Community Halls, Hotels, Caterers and Tent Houses to provide
prompt service at any location of South Delhi. We have decided to have tie-ups with the following suppliers:

1] Electricians from different Electric Stores

a) South Delhi Electric Company
b) Dass electronics
c) Hilton Electricals
2] Plumbing, Carpenter and Painting Solutions
a) Vishwas Sanitary and Hardware
b) Bhalawat Traders
c) Sahu Sanitary and Hardwares
d) Mukesh Hardware Stores
 
  
3] Hotels
a) Radisson Hotel
b) Hotel Intercontinental
c) Hotel Parkland
d) Jaypee hotel etc.
4] Car Services
a) Prime travel services
b) Ajay Travels
c) Sehgal Transport
5] Caterer/Food Supplier
a) United Catering Services
b) Mithas Catering Services
c) Gaury Catering Services
d) Bhatiya Caterers
 

6] Beauticians and Spa Remedies

a) Figure and Face
b) Geetanjali Salon
c) Madonna Salon
d) Habibs
7]RTO Agents
a) Vinko Auto Industries Pvt Ltd
b) Sunny Yatayat
c) Bhatia RTO Agents
8] Ticket Bookings and Cancellation
a) Aggarwal Agencies
b) Skytravels
9] Vacation Packages
a) Raj Tours and Travels
b) Thomas Cook
 
10] Multiplex
a) INOX
b) Adlabs
c) PVR
 
11] Medical Stores
a) 7 eleven Drug Store, GK II
b) All India Medicos
 
12] Pathology Laboratories
a) South Delhi Pathology Lab, Green Park
b) Dr. Dang’s Lab, Hauz Khas
c) Scope Diagnostics, Mehrauli
 
13] Security Services
a) Diamond Security, masjid moth
b) Gracious Security Services, New friends colony
c) Armour Security India Pvt Ltd, East of Kailash
 
14] Restaurants
a) Naivedyam Restaurant
b) United Coffee House
c) Evergreen Sweets
d) Moets and many more
 
15] Various Hospitals for Nurses

16] Various Tent Houses for Decoration

Drop Boxes
They would be placed all over corporate clients premises, where the
employees can put in their Bills along with Cheques which will be collected
and deposited by our executives. Facilities other than Bill payment services
provided to the corporate clients will be charged according to service menu.
 
Back Office Work:
For receiving calls and other related activities such as payment of bills,
raising of Invoice, we would be hiring 3 executives.
 
Legal Services:
For handling legal activities we will be having one executive who would work
in guidance of a lawyer.
MARKETING

Market Analysis and Findings

As per a survey conducted by Business Today it was found that:-
o75% of employees take care of personal responsibilities while on the
job.
o92% of employees admitted to taking personal or sick days just to
get errands done.
o"Employees with internet access at both home and work spend an
average of 3.7 hours per week engaged in personal online activity
while at the job." Employees with out the same would be spending
5.20 hrs while at job.

This shows that employees in the corporate have a great need for availing one
desk services that really saves their precious time which they can enjoy with
their families or utilize in other productive work.
 
Target Segment
 1)Corporate Organizations
Organization Utility Work
Organizational Employees
 
2)Working Individuals
Business Man
Immigrated families or individuals to Indore
Working Professionals both Husbands and Wives
Old Aged residing alone
All those who would like to save their precious time
Marketing Strategy
One Desk’s marketing strategy is to represent its service as the best and
most logical solution to customer’s needs. We are positioning the
company as the highest quality, best value provider of the service with
reasonable cost in the marketplace. The company will use a variety of
marketing approaches including:
oTie ups with various Organization
oAdvertisement in Newspapers, Yellow pages, Websites
oEvent Sponsorships
oPamphlet Distribution
oTelemarketing
oCo-Branding and Business Association with various service
providers.
PRICING STRATEGY

CORPORATE SERVICES
 Bill Payment Services
oRs.1500 per month Org Strength – Below 50 Employees
oRs.2500 per month Org Strength – 50-100 Employees
oRs.3000 per month Org Strength – 100-300 Employees

Transportation and Travel Services

oFor Tickets 5% Commission on Total Fare or minimum Rs.25 per Ticket, whichever is
higher.
oCancellation of Tickets will be billed Rs.25 per Ticket
oCommission Rs.75 per day for Car hiring plus the fare amount will be charged extra,
and discount to premium customers.
oVacation package charges Rs 250 min or 2% on total package whichever is higher.
 
Event Management Services
o5% Commission on the total bill
 
Hospitality Services
oAccommodation Charges Rs.50 per person.
 
Entertainment
o Movie Ticket Booking Rs.25 per ticket and discounts on bulk bookings.

Security Services
oCommission Rs.250 per guard for long duration.
o Rs.25 per guard per day for short duration.
PERSONAL SERVICES
 Household Services
• Electricians/ Plumbers/Carpenters and Painters
Commission Rs.50 per visit
 
Healthcare Services
• Medicine Delivery
Commission Rs.25 per transaction and discounts for monthly subscribers
• Lab Investigation
Commission Rs.35 for each test and discounts for monthly subscribers.
 
Security Services
Commission Rs.40 per guard per day
 
Travel Services
•For Tickets 5% Commission on Total Fare or minimum Rs.25 per Ticket,
whichever is higher.
•Vacation package charges Rs 250 min or 2% on total package whichever
is higher
Errand Running
Commission charges Rs. 10 per bill and discounts on monthly
subscriptions.
Entertainment
Movie Ticket Booking Rs.25 per ticket and discounts on bulk bookings.
SPECIAL SERVICES
10% Commission for all services, Reminder service free for members.
MISCELLANEOUS SERVICES
2-5% commission, depending on the service
 
 
FINANCIALS

o A Capital of Rs.3 Lac will be financed from Bank against personal

resources.
o By achieving its sales targets, One Desk Solutions will position
itself for exceptional profitability and self-funded growth. The
company anticipates that the initial round will be sufficient to
carry it to profitability and to allow building assets to a level where
outside debt financing can be obtained to fund further growth.
 
 ASSUMPTIONS:
– The rate and quantity for a month have been assumed.
– Services such as travel, event management and hospitality
provide commission from customers as well as commission
from the respective service providers.
– Salaries of the staff and yearly marketing expenses have been
assumed
– Getting 50 Corporate in the initial phase with our Effective
Marketing Strategy
  
Commission Earned from Customers
CORPORATE SERVICES

1. Bill Payment Services

Assuming to get 50 Corporate in the initial phase with our Effective Marketing Strategy

Member Employee Strength Rate Revenue

Organizations
35 <50 1500 52500

10 50-100 2500 25000

5 100-300 3000 15000

Total Revenue Earned 92500

2. Travel Services

Particulars Rate Sale Quantity Revenue

Ticket Bookings 25 per ticket 100 p.m. 2500

Ticket Cancellation 25 per ticket 20 p.m. 500

Car Hiring 75 per day per car 100 trips 7500

Vacation Package 250 per package 4 packages 1000

Total Revenue Earned 11500

3. Event Management Services

Particulars Rate Sale Quantity Revenue

Events and Parties 5% on Total Bill Rs.1 lakh 5000

organized Amount

4. Hospitality Services

Particulars Rate Sale Quantity Revenue

Accommodation Rs.50 per person 20 bookings 1000

5. Entertainment

Particulars Rate Sale Quantity Revenue

Movie Ticket Booking Rs.25 per person 100 bookings 2500

6. Security Services

Particulars Rate Sale Quantity Revenue

Guards for Long Duration Rs.250 per guard 2 guards 500

Guards for Short Duration Rs.25 per guard 10 guards 250

Total Revenue 750

GRAND TOTAL 113250

  
PERSONAL SERVICES

1. Household Services

Particulars Rate Sale Quantity Revenue

Electricians/ Plumbers/ Rs.50 per call 200 calls p.m. 10000

Carpenters and Painters

2. Healthcare Services

Particulars Rate Sale Quantity Revenue

Medicine Delivery Rs.25 per transaction 200 5000

Lab Investigation Rs.35 per test 100 3500

Total Revenue Earned 8500

3. Security Services

Particulars Rate Sale Quantity Revenue

Guards for Short Duration Rs.40 per guard 100 guards 4000

4. Travel Services

Particulars Rate Sale Quantity Revenue

Ticket Bookings 25 per ticket 200 p.m. 5000

Ticket Cancellation 25 per ticket 50 p.m. 1250

Car Hiring 75 per day per car 100 days 7500

Vacation Package 250 per package 4 packages 1000

Total Revenue Earned 11500

5. Bill Payment Services

Particulars Rate Sale Quantity Revenue

Bill recd for payment 10 per Bill 3000 Bills 30000

6. Entertainment
Particulars Rate Sale Quantity Revenue
Movie Ticket Booking Rs.25 per person 100 bookings 2500

GRAND TOTAL 66500

Total Revenue
Corporate Services 113250
Personal Services 66500
179750 per month
 Commission Earned from Service Providers
 CORPORATE SERVICES

1. Travel Services

Particulars Rate Sale Quantity Commission

Car Hiring 50 per day per car 100 car n trips 5000

Vacation Package 500 per package 4 packages 2000

Total Revenue Earned 7000

2. Event Management Services

Particulars Rate Sale Quantity Commission

Events and Parties 2.5% on Total Bill Rs.1 lakh 2500

organized Amount
3. Hospitality Services

Particulars Rate Sale Quantity Commission

Accommodation Rs.100 per person 20 bookings 2000

GRAND TOTAL 18500

 PERSONAL SERVICES

1. Household Services

Particulars Rate Sale Quantity Commission

Electricians/ Plumbers/ 10% Com.(Material 200 calls p.m. 2000

Carpenters and sold)
Painters

2. Healthcare Services

Particulars Rate Sale Quantity Commission

Medicine Delivery 10% Comm. Rs.40000 4000

Lab Investigation 10% Comm. Rs.30000 3000

Total Revenue Earned 7000

3. Travel Services

Particulars Rate Sale Quantity Commission

Car Hiring 50 per day per car 100 car n days 5000

Vacation Package 500 per package 4 packages 2000

Total Revenue Earned 7000

GRAND TOTAL 16000

Total Commission Amount(in Rs)

Corporate Services 18500

Personal Services 16000

34500 per month

  
Operating Expenses

Start Up/Operating Expenses Amount Rs.

Office (deposit) 12000

Office (rent) per month 4000

Salaries per month

Senior Manager 10000
Senior Executive 6000
Executives for field 8 Nos. 28000
Office Executives 4 Nos. 12000
Telephone & Internet 5000
Mobile Expenses 5000
Fuel Expenses 8000
Website Hosting 500
Total 78500 per month
Marketing Expenses
Yellow Pages 5000
SMS Marketing through 160by2.com, smskwik.com @.07paise
20000 sms per month 16800

Database Collection marketkaro.com 5000

Event Sponsorships 12 Events @5000 60000

POP Displays 1000 @60 60000

Advertisement on City Buses for 2 months 60000

Advertisement in Newspapers 200000

(Rs.2100 per advt. Every week 1 ad in 2 newspapers)

Pamphlet Printing [email protected]
[email protected] Total 66000

Yearly Expense Total 472800

 Cash Inflow Statement
   Year 2010-11  Year 2011-12  Year 2012-13
Revenue Earned from Customers 2,157,000 2372700 26,09970
Commission Earned from Service
Providers 414,000 455400 500940
- Less Operating Expenses 942,000   1,0362,00   1139820  
- Less Interest On Capital @ 18% 54,000   54,000   54,000  
- Less Salary of Partners Drawn 240,000   264,000   290,400  
- Less Bad Debts @5% on
Revenue(Customers) 107,850   118635   130499  
- Less Marketing Expenses 472,800   520,080   572,088  
- Less Service Tax Paid @12.33% 265,958   292554   321809  
Net Profit before Tax Rs.   488,392   542631   602294
         
- Less Amount of Income Tax
@33.99% 166004   184440 204720  
Slab 30% + Surcharge 10% + Edu.
Cess 3%        
             
35819
Net Profit after Tax Rs.   322,387   1   397574
         
ANNUAL CASH INFLOW   322,387   358191   397574
 PAY BACK PERIOD 11.3 MONTHS

RETURN ON INVESTMENT 100%

CASH FLOW STATEMENT

400000
350000
300000
250000 1st year
200000 2nd year
150000 3rd year
100000
50000
0
 FUTURE PLANS

 One Desk’s plans to open its services to

all major cities in India within the next five
years. Cities which we are planning to
include are:
 
– BHOPAL
– PUNE
– AHMEDABAD
– LUCKNOW
 END NOTES

 Given the financial results expressed

above, management believes it will be in
an excellent position to capitalize on its
success
Thank you