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EMI & CT Scanner (A)

EMI, a British company that makes music, electronics, and defense products, has developed and patented CT scanner technology. Radiologists in the US want to use the new device. EMI must now decide how to develop, manufacture, market, and service its CT scanner. There are opportunities but also high risks, as it would be a capital-intensive endeavor and profits may be delayed as the customer base is relatively small. EMI could partner with a North American company to handle assembly and marketing there.

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Mayuresh D Pradhan
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102 views4 pages

EMI & CT Scanner (A)

EMI, a British company that makes music, electronics, and defense products, has developed and patented CT scanner technology. Radiologists in the US want to use the new device. EMI must now decide how to develop, manufacture, market, and service its CT scanner. There are opportunities but also high risks, as it would be a capital-intensive endeavor and profits may be delayed as the customer base is relatively small. EMI could partner with a North American company to handle assembly and marketing there.

Uploaded by

Mayuresh D Pradhan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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EMI & CT Scanner

•Group 7
Aditya Purandar (G19081)
Mahak Kapoor (G19073)
Mayuresh Pradhan (G19023)
Naveen Thoppil (G19026)
Pallavi (G19029)
EMI Ltd. - British music, consumer electronics,
and defense company

Synopsis Co. looking for outlay in other fields to diversify

CT Scanner Technology invented & patented

Radiologists, esp in US are clamouring to use the


device

EMI is faced with the critical decision of how it


will develop, manufacture, market, and service
its CT scanner
Solutions Diversification – Yes
Opportunity
Capability
Prospects for growth are high

Risk – High
Capital intensive
Time to make profits
Relatively Small Customer Base
Supply Chain Risks
Core components should be manufactured by
EMI & the manufacturing of ancillaries to be
outsourced
For assembling and marketing in North
America, they need a partner/subsidiary in
that country.
Should focus on few big players as not
Alternatives everyone will be able to afford the CT
scanner.
Other applications of the 3D imaging
technology - hologram
Financial risk – mitigating by depending on
suppliers, not investing on inhouse
development

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