ACI LIMITED

GROUP MEMBERS :

MD .RASEL SARKAR 08-12384-3

ISLAM, RAIHAN 07-08884-2
SHABBIR RAHMAN 08-12487-3
MD .MUJAMMEL HOSSEN 08-12412-3
SAFAYAT S.M.NAZMUS 08-12382-3
Topics to be covered
 INTRODUCTION

 BRAND PROFILE

 MARKETING MIX

 CONCLUSION
Introduction
 Advanced Chemical Industries (ACI) Limited is one of the leading
conglomerates in Bangladesh, with a multinational heritage. They have a
mission to achieve business excellence through quality by understanding,
accepting, meeting and exceeding customer expectations. They follow
International Standards on Quality Management System to ensure
consistent quality of products and services to achieve customer satisfaction.
 The necessity of pure food in consumers’ mind especially in the commodity
food business has pushed ACI to fill up the market demand by producing
food products. ACI Foods limited is engaged in manufacturing, marketing,
and distribution food products and condiment under the brand names of
PURE and FUN. Their portfolio covers practically basic spices, mixed
spices, cereals, edible oil, snacks and confectionary categories.
 ACI foods limited exports PURE and FUN Brand products to Australia, UAE,
Kuwait, Saudi Arabia, Bahrain, Qatar and many other countries to come into
the list.
Company Profile

 ACI was established as the subsidiary of Imperial Chemical Industries

(ICI) in the then East Pakistan in 1968. After independence the company
has been incorporated in Bangladesh on the 24th of January 1973 as ICI
Bangladesh Manufacturers Limited and also as Public Limited Company.
This Company also obtained listing with Dhaka Stock Exchange on 28
December, 1976 and its first trading of shares took place on 9 March,
1994. Later on 5 May, 1992, ICI plc divested 70% of its shareholding to
local management. Subsequently the company was registered in the
name of Advanced Chemical Industries Limited. Listing with Chittagong
Stock Exchange was made on 22 October 1995.
 ACI meets all national regulatory requirements relating to its current
businesses and ensures that current Good Manufacturing Practices
(cGMP) as recommended by World Health Organization (WHO) is
followed properly. ACI has been accepted as a Founding Member of the
Community of Global Growth Companies by the World Economic Forum
which is the most prestigious business networking organization. ACI is
committed to the pursuit of excellence through world-class products,
innovative processes and empowered employees to provide the highest
level of satisfaction to its customers. Their values are for quality, customer
focus, fairness, transparency, continuous improvement and innovation.
 Brand Profiles

 Basic Spices: “Discover the pure

warmth of Bangladeshi love”

From the country of hospitality, presenting “ACI Pure Spices”. They believe the
value of spices lies in the natural trait of spices, volatile oil is very essential for
retaining natural color and aroma of spices. Their unique “Impact Classifying
Milling” technology with its temperature control grinding feature, keep the
volatile oil of fresh spices intact. Famous Bangladeshi brand, ACI Pure Spices
takes pride in delivering all the natural goodness of spices so that we can serve
great tasting foods to the ones we care.
 Pure Chilli:

Pure Chilli is grinded form the best variety of chilli. It provides bright red color with high
hotness.

Ingredient: Chilli.
Net Weight:
 For Export- 100g, 200g, 400g, 1000g.
 For Local- 15g, 50g, 100g, 200g, 500g, 1000g
 “Marketing mix”

 PRODUCTS
ACI Consumer Brands was initiated in 1995 with two major brands of the company
– ACI Aerosol and Savlon. These are two of most prestigious products which are
enjoying the leadership position in the market. The division started to take new
businesses through off shore trading as well as local manufacturing. In this process
ACI Consumer Brands launched many new products and also bonded with Joint
Venture business relationships with ‘Dauber India’ and ‘Tetley UK’ and attained
international alliances with world renowned companies.

Home Care Products :

 ACI Limited is proud of the products that consist this part of the
Consumer Brands division. These products are: ACI Aerosol and
ACI Mosquito Coil.
 ACI Aerosol is one of the prestigious products of this country which
has been enjoying the market leadership position since its
marketing in 1967. ACI Aerosol is produced through a unique
process of production and quality checking. The Formulation
Factory of ACI Aerosol is situated in Rajabari, Gazipur. This factory
was established with the technical collaboration of UNDP. The
product is one of its kinds with unique fragrance and mosquito killing
ability. It is fully free from any environmentally perilous material like
CFC. ACI Aerosol has four different pack sizes. They are: 250 ml,
350ml, 475 ml and 800 ml.
Air Car
Products :
ACI has another very attractive product in this Air Care category with Angelic
Fresh Air
Freshener. This is the first ever locally manufactured Air Freshener of this
country whose
fragrances has been seriously applauded by the users and has become
market leader in two years time. Angelic Air Freshener has two variants
based on two serene fragrances. They are: Citrus Burst and Orchid Breeze.
  Hygiene Products :

ACI has another very strong range of products in its Hygiene Product category. Savlon
is almost an essential product in every home of this country. Savlon Liquid Antiseptic is
the highest selling antiseptics. It is used in minor burn, cut and abrasion. Savlon has
unique proportion to heal and sooth wound and protect from infection. It washes the
wound, heals and protects instantly from getting infection. It has more than 75% market
share of its category. Savlon Liquid Antiseptic has four pack sizes. They are: 56 ml,
112 ml, 500 ml, and 1 liter.
Savlon Antiseptic Cream is another range of products in Hygiene Product category.
The product is basically another disinfectant for using only on skin surfaces. It also
cleans the wound, soothes and heals the pain. It has a special effect on skin-cut or
wounds because it can stay for longer time on the impact area than Savlon liquid
antiseptic. Savlon Antiseptic Cream is routinely used in almost 90% of the country’s
Hair Cutting salon as after shave antiseptic. It has two pack sizes: 30 gm and 60 gm.
Savlon liquid Soap is a powerful hand wash which not only kills bacteria but also
moisturizes the skin. Savlon liquid Soap has two pack sizes. They are: 250 ml, 1000ml.
250 ml pack has both dispenser and refill pack.
 Air Care Products :

Distribution

The company maintains strategically located sales centers in nineteen different locations
across the
country. It has developed an advanced distribution system through its more than 300
skilled and trained manpower and a large fleet over eighty vehicles. The distribution
system is capable of handling continuing volume of diverse range of products from the
various businesses.
The company's distribution centers are highly streamlined, computerized and
automated. We are capable of maintaining a cold chain for some specialized
range of products such as vaccines and insulin. The combination of this
advanced function and multidimensional capabilities made it possible to handle
hundreds of products efficiently

Pricing
Value of products
Pharmaceuticals :

ACI carries the legacy of ICI- world renowned British Multinational in providing
the people of Bangladesh with quality medicines and healthcare products. Its
state-of-the art pharmaceutical plant represents Bangladesh's quest for a truly
world class manufacturing facility. ACI's rich heritage leads to innovative and
higher value added formulations.
Agribusinesses :
 ACI Agribusiness is the largest integrator in Bangladesh
in Agriculture, Livestock and Fisheries and deals with
Crop Protection, Seed, Fertilizer, Agrimachineries, and
Animal Health products. These businesses have glorified
presence in Bangladesh.
CC & PH supplies crop protection chemicals, Seed
supplies Hybrid Rice, vegetable and Maize seeds,
Fertilizer Supplies Micronutrient and Foiler fertilizer,
Agrimachineries supplies Tractors, Power Tiller and
Harvester and Animal Health supplies high quality
Nutritional, Veterinary and Poultry medicines and
vaccines.
Consumer Brands &
Commodity Products :
 The Consumer Brands Division boasts in having an unequivocal
presence in consumers' heart with the market leading brands
like ACI Aerosol, ACI Mosquito Coil, Savlon. These are the
persistent performers in keeping the household clean and free
from germs and harmful insects.
The necessity of pure food in the minds of Bangladeshi
consumers especially in the commodity food business has
pushed ACI to fill up the market gap by producing commodity
products such as Salt, Flour and Spices. Now the customers of
Bangladesh are ensured with 100% pure Salt, Spices products
and Wheat products under the brand name of "ACI Pure".
 Conclusion
 ACI is the one of the renowned company in our country.
The seed that was planted in the year 1968 now has
become a tree. The process of working was not so easy
for us. After a thousand miles walk, the company now
opened a new horizon in Bangladesh manufacturing
world. From the foundation we always believed in nation
building activities. It may bring more achievement and
increase their concern in future. For report purpose we
knew about the company. It’s not enough because we
get less information about their customer relationships
and partnering to build customer relationships. Overall
we satisfied with our report.