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    Lesson 4 Part 1 MEDIA LITERACY (Part 1)

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    Mellisa Maghirang
    The document discusses media and information literacy (MIL), focusing on media literacy. It defines media literacy, discusses its importance and fundamental elements. It also discusses critical thinking, including defining critical thinking, its importance in media literacy, and examples of fallacies of thinking. The document aims to teach learners about media literacy and developing critical thinking skills.

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    Lesson 4 Part 1 MEDIA LITERACY (Part 1)

    Uploaded by

    Mellisa Maghirang
    170 views41 pages
    The document discusses media and information literacy (MIL), focusing on media literacy. It defines media literacy, discusses its importance and fundamental elements. It also discusses critical thinking, including defining critical thinking, its importance in media literacy, and examples of fallacies of thinking. The document aims to teach learners about media literacy and developing critical thinking skills.

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    The document discusses media and information literacy (MIL), focusing on media literacy. It defines media literacy, discusses its importance and fundamental elements. It also discusses critical thinking, including defining critical thinking, its importance in media literacy, and examples of fallacies of thinking. The document aims to teach learners about media literacy and developing critical thinking skills.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    170 views41 pages

    Lesson 4 Part 1 MEDIA LITERACY (Part 1)

    Uploaded by

    Mellisa Maghirang
    The document discusses media and information literacy (MIL), focusing on media literacy. It defines media literacy, discusses its importance and fundamental elements. It also discusses critical thinking, including defining critical thinking, its importance in media literacy, and examples of fallacies of thinking. The document aims to teach learners about media literacy and developing critical thinking skills.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 41

    MEDIA AND INFORMATION

    LITERACY (MIL)

    MEDIA LITERACY (Part 1)


    Definition, Importance, Fundamental
    Elements, and Critical Thinking
    Mr. Arniel Ping
    St. Stephen’s High School
    Manila, Philippines
    MIL PPT 09, Revised: June 11, 2017
    LEARNING COMPETENCIES
    Learners will be able to…
    • define media literacy (SSHS);
    • discuss and value the importance of
    media literacy (SSHS);
    • explain the fundamental elements of
    media literacy (SSHS);
    LEARNING COMPETENCIES
    Learners will be able to…
    • value the importance of critical thinking
    in media literacy (SSHS); and
    • apply critical thinking by identifying
    fallacies in arguments (SSHS).
    I- INTRODUCTION TO MEDIA LITERACY

    I- Media Literacy
    A. Definition and Importance
    B. Fundamental Elements of Media Literacy
    C. Critical Thinking
    1. Definition
    2. Importance in Media Literacy
    3. Fallacies of Thinking
    •Investigate the
    following
    controversial events
    that became viral in
    the Philippines.
    CONTROVERSIAL AND VIRAL
    • "The Naked Truth“, Bench
    Philippines fashion show in
    2014
    • What issue was raised
    against this event?
    Sexist
    • Result: Bench made a public
    apology on Facebook,
    Coco Martin issued a public
    apology through an official
    statement
    CONTROVERSIAL AND VIRAL
    • FHM Philippines, cover
    of March Issue, 2012
    • Uploaded on FHM
    official Facebook
    page on Feb. 25, 2012
    CONTROVERSIAL AND VIRAL
    • What issue was raised
    against this cover
    photo?
    Racist
    • Result:
    FHM recalls 'racist' cover
    of March issue and
    apologized, Bella Padilla
    apologized on Twitter
    CONTROVERSIAL AND VIRAL

    • T- Shirt at SM Store, SM
    Megamall (2014)
    • The issue was raised by
    Karen Kunawicz in her
    post on Facebook.

    https://www.facebook.com/photo.php?f
    bid=10154573238555361&set=a.101522039
    10670361.913399.590115360&type=3
    CONTROVERSIAL AND VIRAL
    • What issue was raised
    against this t- shirt design?
    Trivialization of Rape,
    Promoting Rape Culture
    • Result: SM respond to the
    issue via Twitter account
    @smsupermalls, immediately
    pulled out all the t-shirts of
    the consignor that distributes
    https://www.facebook.com/photo.php?f
    bid=10154573238555361&set=a.101522039
    them.
    10670361.913399.590115360&type=3
    WHAT IS MEDIA LITERACY?
    ability to decode, analyze, evaluate
    and produce communication in a
    variety of forms
    (UNESCO MIL Curriculum for Teachers)
    Media
    Literacy provides a framework to access,
    analyze, evaluate and create messages
    in a variety of forms - from print to video
    to the Internet
    (www.medialit.org)
    VIDEO PRESENTATION

    What IS Media Literacy?


    By iSpeakMedia

    https://www.youtube.com/watch?v=GTL0_tJEVD0
    VIDEO PRESENTATION

    What is Media Literacy?


    by Center for Media Freedom &
    Responsibility, Philippines

    https://www.youtube.com/watch?v=q8ntNPXQnS0
    FORMATIVE ASSESSMENT: RECITATION

    • What is media
    literacy?
    • Why do we need to
    read media from a
    critical point of view?
    • Why is media literacy
    very important to
    democracy?
    FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
    (ART SILVERBLATT, 1995)

    1. An awareness of the impact of media.


    2. An understanding of the process of mass
    communication.
    3. Strategies for analyzing and discussing media
    messages.

    TEXTBOOK P. 15
    FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
    (ART SILVERBLATT, 1995)

    4. An understanding of media content as a text


    that provides insight into our culture and our
    lives.
    5. The ability to enjoy, understand, and
    appreciate media content.

    TEXTBOOK P. 15
    FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
    (ADDED TO SILVERBLATT’S 5 ELEMENTS)

    6. An understanding of the ethical and moral


    obligations of media practitioners.
    7. Development of appropriate and effective
    production skills.
    8. Critical thinking skills enabling the
    development of independent judgments
    about media content
    TEXTBOOK P. 15
    WHAT IS CRITICAL THINKING?
    THIS IS NOT CRITICAL THINKING!
    WHAT IS CRITICAL THINKING?
    • Critical thinking is the intellectually
    disciplined process of actively and
    skillfully conceptualizing, applying,
    analyzing, synthesizing, and/or
    evaluating information gathered
    from, or generated by, observation,
    experience, reflection, reasoning,
    or communication, as a guide to
    belief and action ( Scriven and
    Paul, 1987)
    WHAT IS CRITICAL THINKING?

    • Critical thinking is thinking about


    your thinking while you're
    thinking in order to make your
    thinking better (Paul, 1992)
    Why is critical
    thinking very
    important?
    The ability to recognize fallacies of thinking is
    one of the fundamentals of critical thinking.
    GIVE AN EXAMPLE OF THIS FALLACY OF
    THINKING.
    GIVE AN EXAMPLE OF THIS FALLACY OF
    THINKING.
    GIVE AN EXAMPLE OF THIS FALLACY OF
    THINKING.
    GIVE AN EXAMPLE OF THIS FALLACY OF
    THINKING.
    GIVE AN EXAMPLE OF THIS FALLACY OF
    THINKING.
    GIVE AN EXAMPLE OF THIS FALLACY OF
    THINKING.
    GIVE AN EXAMPLE OF THIS FALLACY OF
    THINKING.
    GIVE AN EXAMPLE OF THIS FALLACY OF
    THINKING.
    GIVE AN EXAMPLE OF THIS FALLACY OF
    THINKING.
    GIVE AN EXAMPLE OF THIS FALLACY OF
    THINKING.
    FORMATIVE ASSESSMENT
    APPLYING CRITICAL THINKING
    Identify the fallacy in the following statements.
    Explain your answer.
    • Don’t waste food, people in Africa are dying
    because of hunger.
    • How can you argue your case against Martial
    Law when you were not yet born during that
    time?
    • If we allow family planning, what’s next?
    Allowing abortion?
    FORMATIVE ASSESSMENT
    APPLYING CRITICAL THINKING
    Identify the fallacy in the following statements.
    Explain your answer.
    • Kopiko is the best coffee because everyone is
    drinking it.
    • You need to show evidence that you did not
    cheat in the last election.
    • If you are pro-mining, then you are supporting
    the destruction of the environment.
    FORMATIVE ASSESSMENT
    APPLYING CRITICAL
    THINKING
    • What message or
    argument is presented
    in this poster?
    • Do you agree with the
    message or
    argument? Why or why
    not?
    VIDEO PRESENTATION
    CURRENT EVENTS

    WATCH: 10 Biggest Scams in PH


    by ABS-CBN News
    https://www.youtube.com/watch?v=0d33x7VMv0g
    FORMATIVE ASSESSMENT:
    RECITATION
    •Why is critical thinking
    very important to media
    literacy?
    •Why is it important for
    students to develop their
    critical thinking skills?
    REFERENCES
    • Media and Information Literacy by Boots C.
    Liquigan, Diwa Learning Systems Inc.
    • http://www.medialit.org/reading-room/what-
    media-literacy-definitionand-more
    • http://www.projectlooksharp.org/
    • http://highered.mheducation.com/sites/dl/fre
    e/0072827580/88223/bar27580_ch02.pdf
    REFERENCES
    • http://depts.washington.edu/nwmedia/section
    s/nw_center/curriculum_docs/stud_combine.p
    df
    • http://www.skillsyouneed.com/learn/critical-
    thinking.html
    • https://yourlogicalfallacyis.com
    • http://www.iep.utm.edu/fallacy/
    REFERENCES
    • https://churchm.ag/logic-fallacy/
    • http://www.nizkor.org/features/fallacies/
    • http://www.gmanetwork.com/news/story/380375
    /hashtag/rape-t-shirt-at-sm-store-draws-outrage-
    online
    • http://www.gmanetwork.com/news/story/249620
    /showbiz/fhm-recalls-racist-cover-of-march-
    issue-apologizes

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