Reinforcement
Reinforcement
Why principles of
reinforcement are complex
People react differently to the
same reinforcement.
People are unable to repeat
desirable behaviors.
People receive different reinforcers
in different situations.
Approaches to
Influencing Behavior
Positive Focuses on rewarding
approach appropriate behavior, which
increases the likelihood of
desirable responses occurring
in the future.
Drawbacks of punishment
Punishment can arouse fear of failure.
Punishment can act as a reinforcer.
Punishment can hinder learning of skills.
Modifying Behavior
in Sport
Behavior modification