Dressmaking


Is defined as the craft of sewing
clothes and dresses. An example of
dressmaking is the aret of sewing a
beautiful dress from fabric.
( yourdictionary.com)
 Dressmaker

Is a person who makes custom
clothing for women, such as
dresses, blouses, and evening
gowns. Also called a mantua-
maker (historically) or a
modiste.
Before exploring the core
competencies of Dressmaking,
you will be guided on how to
assess your own Personal
Entrepreneurial Competencies and
Skills (PECS) and demonstrate
your understanding about the
Environment and Market
 PERSONAL
ENTREPRENEURIAL

COMPETENCIES
 ENTREPRENEUR

Are people with skills and capabilities who
see and evaluate business opportunities.

 They are individuals that can strategically

identify products or services needed by the
community and they have the capacity to
deliver these at the right time and at the
right place.
 OBJECTIVES

At the end of this module, you are expected
to:
 Identify areas for improvement,
development and growth;
Align your PECs according to your
business or career choice; and
 Create a plan of action that ensures
success in your business or career choice.
 ENTREPRENEURIAL
COMPETENCIES

Refer to the important
characteristics that should be
possessed by an individual in
order to perform
entrepreneurial functions
effectively.
 HARDWORKING

This means habitually working
diligently for a long period of
time. Hardworking people keep
on improving their performance
to produce good products and/or
provide good services.
 SELF CONFIDENCE

Entrepreneurs have confidence
in one‟s ability and own
judgment. They exhibit self-
confidence in order to cope with
all the risks of operating their
own business.
 DISCIPLINE

Entrepreneurs always
stick on the plan and
fight the temptation to
do what is
unimportant.
 COMMITTED

A good entrepreneur accepts
full responsibility of
everything in his/her business.
He/she gives full commitment
and solid dedication to make
the business successful.
 ABILITY TO ACCEPT
CHANGE

Nothing is permanent but
change. Change occurs frequently.
When you own a business, you
should cope-up and thrive on
changes. Capitalize on positive
changes to make your business
grow.
 CREATIVE

An entrepreneur should
be creative and
innovative to stay in the
business and in order to
have an edge over the
other competitors.
 INITIATIVE

An entrepreneur takes the
initiative. You must put
yourself in a position
where you are responsible
for the failure or success of
your business.
 PROFIT ORIENTED

An entrepreneur enters into the
world of business to generate profit
or additional income. This shall
become the bread and butter for you
and for your family as well.
Therefore, you must see to it that the
business can generate income.
 PLANNER

Planning is strategic
thinking and setting of
goals to achieve
objectives by carefully
maximizing all the
available resources.
 PEOPLE SKILLS

refer to effective and
efficient communication
and relation to people
working in and out of
your business.
 DECISION MAKING

Successful entrepreneurs
have the ability to think
quickly and to make a
wise decision towards pre-
determined set objectives.
ACTIVITY

Task 2: Guide Questions
Directions: The following are guide
questions which summarize the entire
module. Write your answers on your
assignment notebook, then share these
to the class.
A. Why are entrepreneurial activities
important to social development and
progress of the economy?
B. What entrepreneurial activities do
you know and capable of doing which
are related to dressmaking?
C. Given the opportunity to own a business
that relates with dressmaking, are you
confident to manage it? Explain your
answer.
D. What do you think are the most
important competencies must you possess to
be successful in running your chosen
business?
E. Name successful entrepreneurs from your
community whose business is related to
dressmaking. Be able to share to the class
their PECs that made them successful
ENVIRONMENT AND
MARKET

 OBJECTIVES

At the end of this module, you are expected to:
identify what is of “value” to the customer;
 identify the customer to sell to;
explain what makes a product unique and
competitive;
 apply creativity and innovative techniques to
develop marketable product; and
Employ a unique selling proposition (USP) to the
product and/or service.
Goals and Learning Ultimate
target Activities Goal

Product Development
When we talk of product development, we
are referring to a process of making a new
product to be sold by a business or
enterprise to its customers.
There are basic, yet vital questions that
you can ask yourself about product
development.

1. For whom are the product services

aimed at?
2. What benefit will the customers
expect from it?
3. How will the product differ from the
existing brand? From its competitor?
Finding Value
People buy for a reason.
There should be something
in your product or service
that would give consumers
a good reason to go back
and buy for more.
Innovation
Innovation is the introduction
of something new in your
product or service. This may be
a new idea, a new method or a
device. If you want to increase
your sales and profit, you must
innovate.
 Unique Selling
Proposition (USP)

Is the factor or consideration
presented by a seller as the
reason that one product or
service is different from and
better than that of the
competition.
Here's how to discover your USP
and use it to increase your sales
and profit:
Use empathy: Put yourself
in the shoes of your
customers.
Identify what motivates
your customers. It
Discover the actual and

genuine reasons why
customers buy your
product instead of a
competitor's. Information is
very important in decision
making.
 BRANDING

 It is a marketing practice
of creating name, symbol
or designs that identifies
and differentiates product
or services from the rest.
• It is also a promise to your
customers.
• It tells them what they can
expect from your product
or service and it
differentiates your
offerings from other
competitors.
Your brand is derived
from who you are,
who you want to be
and what people
perceive you to be.
 The features of a good
product brand are as

follows
- Delivers the message
clearly
- Confirms your
credibility
• Connects your
target prospects
emotionally
• Motivates the buyer
• Concretizes user
loyalty
 Tips to publicize your
brand:

Develop a tagline.
Get a great logo.
Write down your brand
messaging.
Be true to your brand
Be consistent.
Making My Own
Logo
Directions: Generate
a clear and appealing
product brand with a
logo and a tagline.
Logo

Logo

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