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Sentimental Analysis

Sentiment analysis is the process of analyzing subjective statements to determine whether the sentiment expressed is positive, negative, or neutral. It can be used to analyze customer feedback and survey responses to understand perceptions and improve products and services. The key steps involve identifying the problem to be analyzed, collecting open-ended responses from respondents, analyzing the responses using data mining software, and interpreting the results to summarize overall sentiment.

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sureshchandra8
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50 views22 pages

Sentimental Analysis

Sentiment analysis is the process of analyzing subjective statements to determine whether the sentiment expressed is positive, negative, or neutral. It can be used to analyze customer feedback and survey responses to understand perceptions and improve products and services. The key steps involve identifying the problem to be analyzed, collecting open-ended responses from respondents, analyzing the responses using data mining software, and interpreting the results to summarize overall sentiment.

Uploaded by

sureshchandra8
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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sentiment Analysis

Dr Suresh Chandra Ch
What is a Sentiment?
How can we analyze sentiments?

Dr Suresh Chandra Ch
•A Sentiment may be a feeling and it
is based on of attitude, emotion or a
opinion on a person/object/situation
•Sentiment is a subjective impression.

•The study of sentiments helps to


analyze the companies to crack:

Why aren’t customers buying our


product/service
What is lacking in customer
prefernece
Analyze the subjective data
Perceptions, misperceptions and
analysis of tweets/comments

Dr Suresh Chandra Ch
Sentiment Analysis defined…

• Sentiment Analysis is the


process of analyzing the
subjectivity/objectivity
of a statement or a
comment or a response.
• It’s also known as opinion
mining, deriving the
opinion or attitude of a
speaker.

Dr Suresh Chandra Ch
Applications of Sentiment Analysis

• To study Open-ended question responses


• Customer surveys
• Opinion polling surveys
• Public feed back and Social trends
• Consumer satisfaction analysis
• Employee perceptions
• Public talks on a product/service/movie

Dr Suresh Chandra Ch
Apps help for the study of sentiment
Analysis

Dr Suresh Chandra Ch
Process of Sentiment Analysis
• Identify the problem to be analyze
• Set the objectives to be revealed through
sentiment Analysis
• Design the research process to be applied
• Do a pilot study
• Construct an open-ended question
• Collect the responses from the sample respondents
• Analyze the responses using Data mining
methods/software
• Interpret results
• Summarize the sentiment

Dr Suresh Chandra Ch
Instructions before analysis
• The selection of respondents
• Unbiased form of collection of
responses
• Careful manual entry
• Installation of software
• Selection of data

Dr Suresh Chandra Ch
The process of installation and using
text2data app for sentiment Analysis

Dr Suresh Chandra Ch
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Word Cloud

available poor talented personal high career life


concerns enjoygreat scope students institution associated
grow huge development structure need many thing experience

management cares the

Dr Suresh Chandra Ch
Dr Suresh Chandra Ch
Dr Suresh Chandra Ch

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