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    Chase up is an organization established in 2014 that sells products throughout Pakistan. Its business policy is to provide good quality products at low prices to gain a competitive edge, and to open new branches every year. The organization analyzes its PEST (political, economic, social, and technological), SWOT (strengths, weaknesses, opportunities, threats), and competitive factors. Its strengths include good infrastructure and being flexible to sales, while weaknesses include security issues. Opportunities exist in market growth, while threats include changes in government policy or new competitors. Chase up aims to have a competitive advantage through its low pricing strategy.

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    Chase up is an organization established in 2014 that sells products throughout Pakistan. Its business policy is to provide good quality products at low prices to gain a competitive edge, and to open new branches every year. The organization analyzes its PEST (political, economic, social, and technological), SWOT (strengths, weaknesses, opportunities, threats), and competitive factors. Its strengths include good infrastructure and being flexible to sales, while weaknesses include security issues. Opportunities exist in market growth, while threats include changes in government policy or new competitors. Chase up aims to have a competitive advantage through its low pricing strategy.

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    Business policy of Chase Up

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    Chase up is an organization established in 2014 that sells products throughout Pakistan. Its business policy is to provide good quality products at low prices to gain a competitive edge, and to open new branches every year. The organization analyzes its PEST (political, economic, social, and technological), SWOT (strengths, weaknesses, opportunities, threats), and competitive factors. Its strengths include good infrastructure and being flexible to sales, while weaknesses include security issues. Opportunities exist in market growth, while threats include changes in government policy or new competitors. Chase up aims to have a competitive advantage through its low pricing strategy.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    74 views10 pages

    Slideshare

    Uploaded by

    Ayesha Waheed
    Chase up is an organization established in 2014 that sells products throughout Pakistan. Its business policy is to provide good quality products at low prices to gain a competitive edge, and to open new branches every year. The organization analyzes its PEST (political, economic, social, and technological), SWOT (strengths, weaknesses, opportunities, threats), and competitive factors. Its strengths include good infrastructure and being flexible to sales, while weaknesses include security issues. Opportunities exist in market growth, while threats include changes in government policy or new competitors. Chase up aims to have a competitive advantage through its low pricing strategy.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    PRESENTED BY

    AYESHA WAHEED
    2016-AG-7582
    AQSA AFZAAL
    2016-AG-7582
    CHASE UP PROFILE

    Organisation Name: Chase up


    Year of establishment: 20-june-2014
    Founder Name: Muhammad Bashir
    Director Name: Muhammad Bashir, Salman Bashir, Jawad
    Branches: Gujranwala, Faisalabad, Multan
    BUSINESS POLICY

    Business policy Is the study of the roles and responsibilities of top level
    management, the significant Issues affecting organisational success and
    decision affecting organisational In the long run.
    BUSINESS POLICY OF CHASE UP

    Chase up business policy is to provide Good quality products With low price for gaining a
    competitive edge in the market.
    Our business policy is to open a new branches After one year in different cities of Pakistan.
    CONT...

    Provision of Courteous And helpful Services to the customer.


    Offering opportunities to growth, advancement and rewarding careers in a fun safe working
    environment.
    Working for profit maximization.
    Working for economic growth.
    ANALYTICAL ANALYSIS.

    In analytical Analysis we examine the..


    • PEST Analysis
    • SWOT Analysis
    • COMPETITOR Analysis
    PEST ANALYSIS

    P (Political) E (Environmental) S (socio-cultural) T (Technological)

    Political ideologies Economic conditions Obey and fulfil social Fail to access the new
    culture norm and technology
    values
    Government term and Economic system - Sufficient level of
    change technology
    War and conflict Price fluctuation - Good internet and
    infrastructure
    Environmental issues Globalization -
    SWOT ANALYSIS

    Strength Weakness Opportunities Threats


    Good infrastructure Security Absence Faster market growth Changes in government
    than before policy
    Flexible and responsive - Local Event New competitors
    to sale
    Security - - Social Trend
    Provide discount card - - -
    Available all sort of - - -
    good
    COMPETITORS ANALYSIS

    Our competitors are those who can effect our business..


    Competitive Advantage:
    Low pricing strategy is a comparative advantage for chaseup. Chase up provides good
    quality Products at cheapest rate.
    Nature of competition:
    We have more competitive management and employees Our employees are very
    competent Skilled and highly experience.

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