Nestle Company

PRESENTED BY
ANAND PANDEY
MBA
REGD NO- 1937
INTRODUCTION

 Nestle is a swiss german word which means little nest
which is its trademark.
 Nestle is the world’s largest and leading food, nutrition,
health and wellness company.
 Founded and headquartered in Vevev, Switzerland.
 5th largest company of the world according to its turn
over.
 Present in 81 countries of the globe having 522 factories
 Over 700 products renovated or innovated in the past five
years, with wellness in mind.
HISTORY

 Henri Nestle established the company nestle in 1867
in Switzerland
 He was trained pharmacist, who made an attempt to
develop an alternative source of infant nutrition.
 He created the first milk and cereal based infant food
farine lactee henri nestle.
NESTLE INDIA

 Nestle has been a partner in India’s growth for over nine
decades now and has built a very special relationship of
trust and commitment with the people of India.
 Nestle relationship with India dates back to 1912, when it
began trading as the nestle anglo-swiss condensed Milk
company limited, importing and selling finished products
in the Indian market.
 Nestle responded to India’s aspirations of need for local
production by forming a company in India and set up its
first factory in 1961 at Moga, Punjab where the
government wanted nestle to develop the milk company.
BRANDS

Billionaire Brands contribute 75% of sales
 Baby Foods
 Bottled Water
 Cereals
 Chocolate and confectionery
 Coffee
 Dairy
 Drinks
 Health care nutrition
 Food services
 Ice Cream
 Petcare
 Sports Nutrition
NESTLE BUSINESS
PRINCIPLES

At Nestle it is called as Creating Shared Value
 Nutrition, Health and wellness
 Quality assurance and product safety
 Consumer Communication
 Human Rights in our business activities
 Safety and health at work
 Supplier and health at work
 Environmental sustainability
 Water
MARKETING OBJECTIVES
AND PERFORMANCES

 To understand changing lifestyle of India
 To provide Taste, Nutrition, Health and Wellness
through their product offerings
 To increase their market share by 21% in Instant
coffee market
 To increase their Export by 15%
HUMAN RESOURCE
DEPARTMENT

RECRUITMENT
 Definition of needs and objectives, description of

responsibilities and competencies.
 Search for the suitable candidate.
 Evaluation of candidates.
 Selection of the most suitable candidate.
 Incorporation and adaptation.

TRAINING
DEVELOPMET
APPROACHES TO MEASURING
PERFORMANCES
REMUNERATION AND RECOGNITION
BENEFITS PROVIDED BY NESTLE
BY SWAPNIL ACHARYA
MBA
An organizational structure is a system that outlines how certain
activities are directed in order to achieve the goals of
an organization.
These activities can include rules, roles, and responsibilities.
The organizational structure also determines how information

flows between levels within the company
The different types of organization charts include:
Hierarchical
Matrix
Flat (also known as Horizontal)

Nestle company has 522 factories in 81 countries around
the world.
The Nestlé Group is managed by geographies - Zones EMENA

(Europe, Middle East and North Africa), Americas and
Asia/Oceania/sub-Saharan Africa - for most of the food and
beverage business.
Nestle is headquartered in Vevey ,Vaud Switzerland.
The NESTLÉ India’s Head Office is located in Gurgaon, Haryana.
NESTLÉ India has eight manufacturing facility at
Moga (Punjab), in 1961
Choladi (Tamil Nadu), in 1967
Nanjangud (Karnataka), in 1989

Samalkha (Haryana), in 1992
Ponda (Goa), in 1995
Bicholim( Goa), 1997
Pantnagar (Uttarakhand), in 2006.
Tahliwal (Himachal Pradesh) in 2012.
The 4 Branch Offices located at Delhi, Mumbai, Chennai and
Kolkata
Nestlé met their target of having all production plants certified to ISO
14001 and OHSAS 18001
The benefits they have since realized with these certifications include:
•A more effective management system

•Strengthening the continual improvement process
•Outside recognition of their environmental and safety initiatives
PRESENTED BY - ADVAIT INDURKAR
REG NO. - 2032
PHILOSOPHY

Nestlé's business philosophy demands-
 ‘May all the people in this universe live with

happiness and prosperity’.
 preservation of the environment for sustainable

growth.
 ‘Creating Shared Value’,

CRISIL RATING
(CREDIT RATING INFORMATION

SERVICES OF INDIA LIMITED)
Long Term Rating CRISIL AAA/Stable (Reaffirmed)
Short Term Rating CRISIL A1+ (Reaffirmed)

INSIDER TRADING

The illegal practice of trading on the stock
exchange to one's own advantage through
having access to confidential information.
Example – Nestle’s announcement that it intended to

acquire Ralston Purina.
THE MATGGI BAN

 THE RESULT CAME UP ON APRIL 2015 “MSG:
Present and Lead: 17.2ppm (parts per million)". The
amount of lead found was over 1,000 times more than
what Nestle India Ltd had claimed.”
 FURTHER, THERE WAS SPREAD OF MOUTH AND

A SMALL NEWS IN U.P’s HINDI NEWAPAPER.
 THIS CAUSED THEM HALF A BILLION DOLLAR TO

THE CO.
 DURING THE PERIOD OF JUNE 2015 – SEPTEMBER

2015 THERE WERE SEVERAL ACTIVITIES AND
ALLEGATIONS WHICH TOOK PLACE AGAINST
NESTLE AND 38000 TONNES OF MAGGIE PACKETS
WERE COLLECTED AND WERE DESTROYED.
SCAM EMAILS AND FAKE NESTLÉ
CAMPAIGNS

 THERE WERE SOME HOAX MAILS FROM SOME PEOPLE
PRENTENDING TO BE NESTLE.
AWARDS AND
RECOGNITIONS
2016 
Recognized as ‘The Most Valuable Food Brand’ in India.
2016 KITKAT India won the first edition of the Twitter Aviator
Awards in 2016
2014 MAGGI amongst the Top 5 in Brand Equity’s ‘Most Trusted

Brands’
2014 Nanjangud factory receives Karnataka State Export

Excellence Award for the FY 2013-14
2014 NESTLÉ KITKAT and NESTLÉ EVERYDAY win Gold and

Bronze at Goa Fest 2014
2013 Maggi ranked amongst Top 10 Most Trusted Brands and No.
1 Food Brand at ET Brand Equity Survey
Made by:- Tanmay
REG NO. 2033
ISMR(MBA)
Listing status

Bombay stock exchange -11832.10 (104.80)(0.89%)
volume 2699
National stock exchange -11837.55(124.75)(1.07%)
volume 85992
Cashflow statement

Profit and loss
statement

Market capitalisation

Net sales chart

Sales as per product
category

Shareholding

Holders name No of shares % of share holding
Foreign Institutions 12488494 12.95%
Foreign promoter 6051079 62.76%
General public 12484266 12.95%
Financial institutions 3893703 4.04%
Others 3648001 3.78%
National Banks Mutual 3323168 3.45%
Fund
Central Govt 63000 0.07%
ABHISHEK MISHRA
MBA
ROLL NO. 1994
• NESTLE is a Swiss multinational food and drink
processing conglomerate corporation
• Headquartered in Vevey, Vaud, Switzerland.
•It is the largest food company in the world, measured by

revenues and other metrics, since 2014.
It ranked No. 64 on the Fortune Global 500 in 2017 and

No. 33 on the 2016 edition of the Forbes Global 2000 list of
largest public companies.
MAJOR CUSTOMERS &
SEGMENTATION

 GIVING CUSTOMERS A BRAND, THEY LOVE.
 61% COFFEE DRINKER SAY THAT BRAND IS IMPORTANT.
 NESTLE SCORES HIGHEST BRAND CONSIDERATION OUT

OF HOME AT 93%.
 MAKING A HIGH LEVEL OF BRAND TRUST .
 NESTLE HAVE RIGHT BLEND BOTH FOR URBAN AND

RURAL.
CUSTOMER
SEGMENTATION
•DIVISION OF CUSTOMER ON THE BASIS OF THESE:


GEOGRAPHIC CONDITION
DEMOGRAPHIC SCALE
PSYCHOGRAPHIC
BEHAVIORAL
MAJOR PRODUCTS, PRODUCT
LINE
•THEY INCLUDE EVERY TYPE OF FOOD & BEVERAGE .
•NESCAFE, KITKAT, MAGGI, BOOST ETC.
PRODUCT LINE

•CHOCOLATES
•COFFEE
•DAIRY PRODUCTS
•DRINKS
•FOOD SERVICE
•HEALTH CARE
•ICECREAM
•BOTTLED WATER
•CHILLED N FROZEN FOOD
MARKET SHARE
NESTLE INDIA LTD. INCORPORATED IN YEAR 1959.
SALES GROWTH INCREASE TO 23.1%.

SURESH NARAYANAN SAID WE HAVE CROSSED OVER 60% MARKET
SHARE.
TOTAL CONTRIBUTION IN FOOD IS ABOUT 30%.
SALES VALUE IS 45.93% OF TOTAL SALES.

ADVERTISING AGENCY,
PUNCHLINE & SLOGAN
 NESTLE’S SLOGAN “ GOOD FOOD, GOOD LIFE”.
MEDIA AGENCY OF NESTLE IS ZENITH.

THE SWISS CONSUMER PACKAGED GOODS HAS RETAINED PUBLICS
GROUP OWNED MEDIA AGENCY ZENITH INDIA .
MAGGI BRINGS JUHI CHAWLA IN ITS LATEST AD ‘MASALA -E –MAGIC’.
THE NEW CAMPAIGN “ KADAK NAASHTA” ON TV SHOWS.

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What is the history of Nestle?

What is the history of Nestle?

How did Nestle start operations in India?

How did Nestle start operations in India?

PRESENTED BY

 Definition of needs and objectives, description of

These activities can include rules, roles, and responsibilities.

The organizational structure also determines how information

Flat (also known as Horizontal)

The Nestlé Group is managed by geographies - Zones EMENA

Choladi (Tamil Nadu), in 1967

Nanjangud (Karnataka), in 1989

•A more effective management system

 ‘May all the people in this universe live with

 preservation of the environment for sustainable

 ‘Creating Shared Value’,

Long Term Rating CRISIL AAA/Stable (Reaffirmed)

Short Term Rating CRISIL A1+ (Reaffirmed)

Example – Nestle’s announcement that it intended to

 FURTHER, THERE WAS SPREAD OF MOUTH AND

 THIS CAUSED THEM HALF A BILLION DOLLAR TO

 DURING THE PERIOD OF JUNE 2015 – SEPTEMBER

2014 MAGGI amongst the Top 5 in Brand Equity’s ‘Most Trusted

2014 Nanjangud factory receives Karnataka State Export

2014 NESTLÉ KITKAT and NESTLÉ EVERYDAY win Gold and

• Headquartered in Vevey, Vaud, Switzerland.

•It is the largest food company in the world, measured by

It ranked No. 64 on the Fortune Global 500 in 2017 and

 61% COFFEE DRINKER SAY THAT BRAND IS IMPORTANT.

 NESTLE SCORES HIGHEST BRAND CONSIDERATION OUT

 MAKING A HIGH LEVEL OF BRAND TRUST .

 NESTLE HAVE RIGHT BLEND BOTH FOR URBAN AND

•DIVISION OF CUSTOMER ON THE BASIS OF THESE:

SALES GROWTH INCREASE TO 23.1%.

TOTAL CONTRIBUTION IN FOOD IS ABOUT 30%.

SALES VALUE IS 45.93% OF TOTAL SALES.

MEDIA AGENCY OF NESTLE IS ZENITH.

GROUP OWNED MEDIA AGENCY ZENITH INDIA .

MAGGI BRINGS JUHI CHAWLA IN ITS LATEST AD ‘MASALA -E –MAGIC’.

THE NEW CAMPAIGN “ KADAK NAASHTA” ON TV SHOWS.

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