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Group Report

Communication

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42 views35 pages

Group Report

Communication

Uploaded by

judeza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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COMMUNICATING TO THE
MASSES: COMMUNICATION
What is Communication?
• Communication comes from the Latin word
“communicare” meaning “to share.”

• It is a process of sharing information, ideas,


thoughts, feelings and emotions from one
person to another or from one person to a
group of people using various medium.
Tubbs (2000, p. 8)
• Communication is unique because it has the
ability to create and to use symbols.

• Human Communication is the process of


creating meaning between two or more
people.
Dunn & Goodnight (2003)
“interdependent process of
sending, recieving and
understanding messages.”
Martin Luther King, Jr.
• “Communication as the
transmittion of commonly
meaningful information. It is a
process that involves the
exchange of behaviors.”
Communication as Discipline
• Communication has been called the most practical of
the academic disciplines (Jones, 2013, p.2)

• It focus on verbal and non verbal cues in conversing


between and among people.

• How communication affects behavior of individual and


how we create meanings based from what we hear and
how others would understand the meaning,
Verbal Communication
uses speech or spoken words in
conveying a message from one
person to another.
Non- verbal Communication

uses bodily movements like


facial expression, gestures, voice
inflections eye movements, body
posture
GOALS AND SCOPE
1. To Inform
Hand down knowledege and information to
someone or clarify something especially in
answering queries to a certain topic.

2. To persuade
Trying to convince someone; you may affect the
audience to do a certain act providing that is
desirable.
3. To entertain
This includes watching television, listening to
music and literature that will arouse your interest.
This is for enjoyment or pleasure that teaches you
to appreciate things

4. To Inspire
Inspiring to encourage the audience that they can
succeed to whatever the path the go through.
• Effective communication has something to do with
understanding and knowing the influence of
communication.

• Audience Scope- identifying target audience and knowing


their cultural background.

• Subject Scope- information needed by the target


audience
P R I N C I P L E S
1. Principle of Clarity
The message should be precise and clear in
meaning. It should be easy to understand.

2. Principle of Attention
Effective communication requires an attentive
reciever. The receiver’s attention should be drawn
towards message.
3. Principle of Consistency
Communication should be consistent with the
plan, objectives, policies and programs. Inconsistent
message create chaos and confusion.

4. Principle of Adequacy
Information should be sufficient and complete.
Lack of Adequacy may cause misinterpretations that
leads to confusion.
5. Principle of Integration
“Communication is means to an end, not an end
itself.” This aims to incorporate the idea of
commonness and cooperation to both sender and
reciever of the message.
6. Principle of Timeliness
Importance of the value of time as it affects
relevance and effectiveness of a message in a given
situation.
7. Principle of Informality
Transmitting message depends to a person we are
talking to and to the location where communication
takes place.

8. Principle of Feedback
There should be a feedback information from the
recipient to know whether he has understood the
message in the same sense in which the sender has
meant it.
9. Principle of Economy
Indicates the importance of meaning than how it
is conveyed. It focuses on main thoughts of the
message rather than the amount of information given
10. Commuication Networks
Refers to the effectiveness of the medium used to
transmit the message.
C O M M U N I C AT I O N
P R O C E S S
According to Alberts et al. (2007), there are 6
basic elements of communication: the setting,
participants, message creation, channels, noise
and feedback to explain how communication unfolds.

According to Bovee & Thill 1992 & 1998 ; Burnett


& Dollar 1989; Gibson & Hodgetts (1990) put this as
an order: sender-reciever, message, channel,
noise, feedback and setting.
Sender/ reciever
• Both are participant of communication process. A
sender initiates the conversation by transmitting
ideas.

Sender- initiates the communication by


transmitting ideas
Reciever - the one whom is the sender is
communicating with
Message
• These are the thought, ideas and feelings communicated
through verbal and non verbal

Channels
• The medium where the message travels. This refers on
how the message is transmitted from a sender to the
reciever.
Noise
The barriers of communication . There are two types of
Noise

• External Noise- comes from the environment or to a


place around us

• Internal Noise- refers to the noise in the minds of an


individual
Feedback
• A response or reaction conveyed by the reciever. It
is considered as new message.
• It is very important element in communication to
know how effetive and successful the
communication is.
L E V E L O F
C O M M U N I C AT I O N
Intrapersonal Communication

Refers to the
communication “within” a
person. We act as both
the sender and the
reciever of
communication
Interpersonal Communication
• also known as dyadic
communication.
Communication
happens when one
person is conversing to
another person using
verbal and non-verbal .
Small Group Communication

• Refer to the small


group of people
communicating with
each other for a certain
purpose.
Mass Communication

• It uses media as the


medium to transmit
message to a mass
audience. It can be
printed or non
printed media.
ACTIVITY:
GUESS ME

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