Training

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Chapter 6

Training and
Developing Employees
to Serve
Training
•A process whereby people acquire capabilities to
aid in the achievement of organizational goals.
•Through trainings, hospitality service providers learn about…
•The company’s value, practice, strategies, products, and policies
•Their customers’ expectations
•The skills necessary to deliver the service expected
Len Berry's Five Training principles

1. Focus on Critical Skills and Knowledge.


2. Start Strong and teach the big picture.
3.Formalize learning as a process.
4. Use multiple learning approaches.
5. Seek continuous improvement.
1.Focus on critical skills and knowledge

A hospitality organization can identify the skills


through systematic analysis of the service,
delivery systems, and the staff. They can also
determine by asking their guests and employees.
2. Start Strong and teach the big picture

Teaching the big picture means teaching


employees the organization’s overall values,
purposes, and culture, and how they do help the
organization succeed.
3. Formalize learning as a process.

Formalizing learning refers to the process of


building learning into the job, making
learning mandatory for everyone, and
institutionalizing that expectation.
4. Use multiple learning approaches

Different employees will learn differently, using a


variety of learning approaches is also important.
Berry recommends leaving no opportunity
unexplored.
5. Seek continuous improvement

Commitment to continuous improvement is essential.


The best service organizations and their employees
want continuing employee improvement trough on-
the-job training and supervision, special training
sessions, video demonstrations, online courses, and the
full range of training methods available to modern
organizations.
WHAT DO WE NEED TO IMPROVE?
Three Levels of Training Needs Assessment
Three Levels of Training Needs Assessment

 Organizational level analysis


-This seeks to identify which skills and competencies the organization
needs and whether it has them already.
 Task level analysis
-This relates to the needs of specific jobs within the organization and
uses information about jobs to develop standards of performance and
to identify the necessary skills, knowledge and attitudes to achieve the
required performance.
 Individual level analysis
- The organization reviews the performance of people doing tasks to
determine if they are performing up to the job standards
Guest Services employee training needs may also be discovered
using …

•Guest Feedback
Service
•Comment Cards Problem Area
•Guest Complaints Identify
Training Methods
On-the-Job
Training •OJT comprises having an experienced employee
help a new employee do the job

The only cost-effective training method

One-on-one supervised experiences are a typical on-


the-job training method.

•Hospitality organizations use this technique


extensively because many task are best learned by
doing, while supervisors or coworkers with more
experience are standing by to assist
-ERRORS: due to lack of
experience

-Impact of Poor Service


On-the-job Training delivered by untrained new
Drawbacks: employees: can be
compounded if
management does not
take its commitment to on-
the-job training seriously.
Mentoring

-is a relationship in which an experienced


manager is paired up with an individual
that is new to the company.

-Mentoring can help employees acclimate to a new


organization quicker, reduce stress by providing an
efficient way for employees to get help, and allow
employees to better develop their own careers
within the company.
Coaching

-involves a relationship between an individual (a


teacher, supervisor, or a trainer) and either an
individual or a team of employee.

-Coaches need to be able to explain appropriate


behaviors, articulate why certain actions need to be
taken, provide suggestions to improve performance,
and reinforce desired behaviors.
Mentoring focuses Coaching focuses on
on providing career building skills or
advice. competencies.
Apprenticeships
-An apprenticeship is a training
program that combines on-the-job
training with related instruction so
that worker learns how to perform a
highly skilled craft or trade.

-In the exchange for the instruction,


the apprentice works for the trainer
or the training organization for an
agreed period.
Cross-Functional
Training

-enlarges the workforce’s capabilities to do different jobs.

-since all hospitality organizations have similar variability in their demand patterns,
cross-functional training is often necessary to handle the sudden surge in guests at
different points in the service delivery system
Classroom Training

Classroom Training can follow a variety of formats.


The most usual is the lecture presentation.

- A knowledgeable experts speaks to


employees so that they will learn the necessary skills
or knowledge in the available lecture time.
Simulation

The employees
practices the job in a
simulated work
environment

-since all hospitality organizations have similar


variability in their demand patterns, cross-
functional training is often necessary to
handle the sudden surge in guests at
different points in the service delivery system
Audiovisual Training -Training using video, such as DVDs or online
Content.

Computer-assisted instructions- A computer program guides the


trainee through a preprogrammed training course. The training is
conducted on a computer, often at the schedule of the trainee,
and at the trainee’s desired pace.

Training at home- self-paced and self-directed learning where


individuals learn the material in his or her own time, and away from
the job site.
Further Approaches to Training

 Retraining –is often made available to employees who have burned out, have become
unable to perform their current jobs because of technological developments, or whose
jobs have been eliminated.

 Cross-Functional Training- Training employees to perform wider variety of task in order


to gain:
- Flexibility in work schedules
-Improved coordination
 Training in special competencies
 Diversity Training- In todays diverse environment, companies need to train employees in
how to get along with and understand each other and their guest.
Measuring Training Effectiveness

• Participant Feedback - The easiest, cheapest, and most used


measure of assessing training effectiveness is to simply ask the
participants what they think about it.
• Content Mastery- Test participants for content mastery.
• Behavioral Change- A more advanced level of training evaluation
is to access the behavioral change in the participant.
• Organizational Performance- the ultimate and most sophisticated
level of evaluating training effectiveness is to watch what happens
to the measures of overall organizational performance.
•Knowing Training Objectives
•Getting Good Value from Training
•Understanding when great training can be
detrimental

Challenges and Pitfalls of Training


Employee Development

• Involves a combination of work


experience, education, and
training. • Is typically focused on getting
people ready for their future.

• Development looks forward to identify the


skills, competencies, and areas of
knowledge that the employees will need in
order to be successful tomorrow.

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