Moore Medical
Moore Medical
Moore Medical
GROUP-8
Anubhav Satapathy
Dhruv Roosia
Ketan Kachhadiya
Niyati Garg
Priya Arora
Sajal Gupta
Tushar Lokhande
COMPANY BACKGROUND
Increased
Significant
H.L. Moore 1950s pharmacy
Moore sales growth
Drug customers
1947 Exchange and expanded its 1970s and added 1980s and acquired
1960s product line other
was founded professional
companies
practitioners
PRODUCT LINE – Moore provided more than 8500 products from half a million available medical supplies.
Eg.-cotton balls, latex gloves, stethoscopes, stretchers, etc.
MARKETS – 6 customer groups:
Physicians
Podiatrists
Emergency Medical Services
Public sector
Industrial
Resellers
VARIABLE PENETRATION RATES – 75% of podiatrists vs 5% of physicians
VARIABLE “SHARE OF WALLET” – 45% for podiatry, 37% for EMS and much lower for other segments
OPERATIONS
Communication
via EDI, phone,
fax, email &
Postal Mail
COMPETITION
Moore implemented its ERP software from J.D. Edwards assisted by Arthur Anderson Consulting
Total effort cost of implementing ERP was $7 million
Moore was not able to fully utilize the information retained in the system
KEY ISSUES
Bids and quotes- The quotes attached to customers, expired quotes, etc in the new mechanism were not
easily retrievable
Marketing- The system did not provide a total campaign solution for managing marketing efforts
Its advanced pricing module did not align with Moore’s preferred method
Order Entry- Representatives had to use many function keys and hence this system was difficult to use and
took longer time
New Account Setup- The account setup process was lengthy and did not allow new accounts to be
reviewed against existing ones
INFORMATION TECHNOLOGY - WEBSITE
Warehouse
Deal Management Stock Simulation
Transfer System
Invest in neither
It can invest in other avenues
QUANTITATIVE ANALYSIS
Savings in back orders = 2.82 X 0.1 X 2000 X 365 = $ 205,860 (assumption : extra cost incurred for back orders
would be same as that for split shipping)