Startup Marketing

STARTUP
MARKETING
INTRODUCTION
• Entrepreneurs are often unprepared for the challenge
of marketing their product or service at startup.
• Sales are often slow to build up at the startup stage.
• This is a critical gap given that customers are a
company’s best proof-of-concept, market test, and
risk reducer.
INTRODUCTION
 Two fundamental truths exist when marketing

a startup. One is that a great product alone is
not enough to succeed.
 The other is that no amount of marketing will
make a crap product gain a mass audience
INTRODUCTION
Nothing kills a bad company faster than good
marketing without a good product”
Successful startup marketing requires that you
have both a great product and great marketing
strategy.
For that reason, a focus on both customer
acquisition and improving product-market fit is
essential in other to ensure success.
STARTUP MARKETING
A successful startup marketing

strategy requires a foundational
stage. That is Before you jump into
marketing your startup, the
following bases must be covered.
Foundations of Startup Marketing
1. Choosing a Market
• It’seasy for startup founders to believe the whole
world will love their products. After all, founders
eat, sleep and breathe their products. The reality
is that only a small portion of the population is
interested in your product.
• If you try to market your startup to everyone, you
waste both time and money. The key is to identify
a niche target market and go after market share
aggressively.
Choosing a Market
• Four main factors to consider in choosing market:
1.Market Size – Are you targeting a regional
demographic? Male? Children? Know exactly how
many potential customers are in your target market.
2.Market Wealth – Does this market have the money to
spend on your product?
3.Market Competition – Is the market saturated? As in,
are their many competitors?
4.Value Proposition – Is your value proposition unique
enough to cut thru the noise?
CON’T
2. Defining Keywords
• With a clearly defined market, you can begin building a
keyword list. Build both primary and secondary keywords.
• The keyword list will be used primarily for blogging, social
media and your main marketing site.
• Essentially, you want to build a list of words or phrases
that are highly relevant to your brand. Ask yourself this:
What would someone type into Google to find your
startup’s website?
• Your core keyword list should be based on your value
proposition. What is it that you’re offering customers?
CON’T
3. Defining Success
• Success is different for every startup.
• Whatever your idea of success may be, define
it early and define it rigidly and send to the
entire team.
• Be sure to stay consistent. It doesn’t matter if
you’re defining success by signups, revenue,
profit or anything else you can think of.
CON’T
4. Setting Core Metrics
Determine how you intend to measure the
success you have defined above.
Failure to set core metrics means that you
won’t know if your startup is a roaring success
or total flop until it’s far too late.
Be sure your core metrics are accurately
measurable and specific
CON’T
5. Set up a Budget
• Everything comes down to the money. You
have to determine how much can you afford to
spend on your startup marketing strategy?
• Carefully plan how you intend to divide the

budget to incorporate the marketing strategy
that assures the highest return.
STARTUP MARKETING STRATEGY
• The secret to successful start up

marketing strategy is properly combining
the right channels
• These channels basically involves the use
of Content Marketing and PR.
Content Marketing
• Socialmedia is one of the most popular ways
to promote your content and reach influencers.
• Since a great content promotion plan brings

potential customers to your website and
influencing the influencer can generate
thousands of new leads, social media is
valuable to startups.
Content Creation Using Social Media
• Choosing the Right Social Media Networks

• Defining the Best Times to Post
• Using a Keyword List
• Creating and Using an Influencer List
• Setting up a blog
Startup PR
• PR remains a mystery in many startup circles.
• The good news is it doesn’t need to be such a mystery.
Fundamentally, it all boils down to:
• What to say.
• When to say it.
• Who to say it to.
Platforms for Startup Marketing
Content Marketing and PR can be used under
following platforms
 Paid Media Marketing Startup
Earned Media Marketing Startup
 Owned Media Marketing Startup
Paid Media Marketing Strategy
• Paid media channels uses three broad categories:
display, search, and affiliate marketing.
• Marketing should be the focus of every startup.
• Paid media channel help in profitably driving
qualified users for your startup
• Paid media marketing using the mainly paid form
Social Media Advertising
Earned Media Marketing
• Earned media can be seen as any form of publicity generated by your
advocates (customers, fans, partners).
• Earned media is the most valuable, cost-effective, credible, and sustainable
form of online marketing. It’s also the hardest to create and measure.
• Earned media is so effective is because people trust their friend’s
recommendations
• Earned Media Marketing Strategies Include
Build Exceptional Resources
Meet Your Influencers
Search Engine Optimisation (SEO)
Owned Media Marketing
• Owned media relates to any marketing channel owned
by your startup. In the online world, this refers to any
websites and social media profiles that you operate.
• Owned media Marketing includes
Email Marketing
Video: Leveraging the second largest search engine in the World
Content Marketing: Infographics,
Building Online Presence: on Twitter, Facebook,
Google+, and other social networks
CONCLUSION
• Startup marketing is a complex science.
• Some great ideas have failed due to a lack of media
attention and customer awareness.
• Others have gone under thanks to a poor strategy.
• Still, other great ideas have spiraled to billions of naira!
• Well,founders everywhere can stop searching for that
elusive secret to startup marketing success.
• It’s
simply the sweet spot between content marketing and
PR.
THANKS FOR LISTENING

Startup Marketing

Uploaded by

Copyright:

Available Formats

Startup Marketing

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Startup Marketing

Uploaded by

Copyright:

Available Formats

STARTUP

 Two fundamental truths exist when marketing

A successful startup marketing

• Carefully plan how you intend to divide the

• The secret to successful start up

• Since a great content promotion plan brings

• Choosing the Right Social Media Networks

You might also like