Case Study Bandhan Bank
Case Study Bandhan Bank
Case Study Bandhan Bank
Bandhan Bank
(case study)
Submitted by – Submitted to -:
Anju (1820982597) Dr Babita Singla
Mansi Gandhi (1820982550) ASSOCIATE PROFESSOR
CHITKARA BUSINESS SCHOOL
Mehak Chopra(1820982552)
CHITKARA UNIVERSITY
Parmod singh ( 1820982563)
Sourav Goyal (1820982583)
Nikhil Mittal (1820982557) 1
Introduction
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to Bandhan
Bank
• B a n d h a n B a n k L i m i t e d wa s i n c o r p o r a t e d o n 2 3 rd D e c e m b e r
2014 as wholly- owned subsidiary of Bandhan Financial
Holding limited.
• Kolkata – headquartered Bandhan is the first microfinance
bank to be set up in eastern part of India after
independence.
• The RBI licensing norms stipulate that a new bank must
have a Rs 500 crore capital .Bhandhan Bank starts with a
capital of Rs 2,570 crore and this will soon rise to Rs
3,052 crore.
• Bandhan bank seek to offer its world – class banking
products and services to urban , semi – ubran and rural
customer alike . While it has a plan India presence , the
special focus remain on eastern and north – eastern part of
India .
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Indian landscape
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The main
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point
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thattitle
tell about
style the
Bandhan to bank more deeply
• Beginning of business from an NGO in 2001 .
• The dream to set a venture into micro fining activities .
• With the help of INR 0.2 million they opened the first branch at
konnaager.
• Then in June 17,2015 Bandhan get universal banking licenses.
• Promoters and associates public charitable trust and investors (SIDBI
& IFCI).
• Bandhan funding portfolio included a no of different sources from the
private and public sector.
• Business model.
• New banking license policy
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Indian landscape
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Factors
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title style Bandhan
• Excess no of branches in West Bengal (802), Assam (285), Bihar
(257)
• Organization Structure (Complex)
• Well Built IT-Infrastructure with accounts and loan portfolio
maintained at branch, regional and head office levels. (MFSOL built
in-house)
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Reasons for Transformation
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Should
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transform
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into a
Bank?
Yes. Bandhan should transform into a bank because:
1. Good turnover and assets so can proceed to be a bank.
2. Well established customer base (80% in rural and 45% in non-banked
areas)
3. Tie ups with LIC, Western Union, PFRDA, NPS.
4. Good brand image, customer centric and good product offerings.
Implications:
1. They will have to follow regulations by the RBI (maintain CRR and
SLR)
2. They will have to set aside 23 per cent of its funds as standing liquidity
ratio.
3. At present, we are also developing a mechanism to gauge which
customer we need to cater to and whether we have to service them at
their doorsteps or bring them to the bank 8 8
Challenges Face by bandhan to set as a
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Bank title style
Challenges :
1. Increase in cost of operations.
2. Unaware about banking activities.
3. Currently they have in-house software, later they will have to
develop core banking software.
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Transformation From A Bandhan To a
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Bank title style
• By the end of 2013 Bandhan Bank had established itself as the largest microfinance
institution in India and the largest non-deposit taking MFI in the world.
• In July 2013,supported by Geneva-based investor Bandhan applied for a banking license.
• Bandhan bank appointed Deloitte as a consultancy firm for its transformation process.
• The team from Deloitte helped make a detailed presentation on the organisational changes
that had to be implemented.
• Chandra Ghosh , The MD and Chairman of Bandhan Bank proposed that it would be
opening 600 bank branches in 26 states and at 10 million savings account.
• RBI assessed the quantitative and qualitative aspects of the applicants including financial
statements.
• The analysis of RBI include
a) 10 year track record of running the business
b) Proposed business model for the bank
c) Demonstrated capabilities for running a business
d) Plan for extending inclusion
e) Culture of compliance and integrity
• Finally RBI granted in-principle approval for banking licenses only to infrastructural financing
firms IDFC and Bandhan bank in June 2015. 10 10
Challenges For The Bandhan Bank
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• According to RBI guidelines all banks had to put 4% of their deposits with the
RBI on zero interest and another 23% in government securities at 8% interest.
• Bandhan Bank had to learn treasury operations and risk management.
• The Bank was intended to serve unbanked people and rural areas according to
RBI.
• Further the bank had the risk because most of its customers would be
unsecured i.e. they don’t have anything to pledge against their debt.
• Bandhan Bank was more concentrated in West Bengal so they have to now
deal with a diverse socio-economic , demographic and linguistic environment.
• The old staff of Bandhan Bank required more training on who to deal with
sophisticated products.
• Bandhan also realised that the real issue with merging existing and new staff
would be more cultural than capability related.
• Running a Bank would require more adherence to letter and spirit of rules.
• The main challenge would be that the existing customers(poor) would think that
it has become a bank now and would not be with us. On the other hand the
potential customers are going to be thinking that the bank is for the poor and not
for us
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Strategies title style
of Bandhan Bank
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Perfomance
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Bandhan
title Bank
style in
Last Few Years
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