Case Study Bandhan Bank

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Bandhan Bank
(case study)

Submitted by – Submitted to -:
Anju (1820982597) Dr Babita Singla
Mansi Gandhi (1820982550) ASSOCIATE PROFESSOR
CHITKARA BUSINESS SCHOOL
Mehak Chopra(1820982552)
CHITKARA UNIVERSITY
Parmod singh ( 1820982563)
Sourav Goyal (1820982583)
Nikhil Mittal (1820982557) 1
Introduction
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to Bandhan
Bank
• B a n d h a n B a n k L i m i t e d wa s i n c o r p o r a t e d o n 2 3 rd D e c e m b e r
2014 as wholly- owned subsidiary of Bandhan Financial
Holding limited.
• Kolkata – headquartered Bandhan is the first microfinance
bank to be set up in eastern part of India after
independence.
• The RBI licensing norms stipulate that a new bank must
have a Rs 500 crore capital .Bhandhan Bank starts with a
capital of Rs 2,570 crore and this will soon rise to Rs
3,052 crore.
• Bandhan bank seek to offer its world – class banking
products and services to urban , semi – ubran and rural
customer alike . While it has a plan India presence , the
special focus remain on eastern and north – eastern part of
India .

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Click to edit MasterMicrofinance
title style
Indian landscape

• In 2010 the loan crisis in Andhra Pradesh province dominated


microfinance market in the fiscal year
• The crisis started in late 2010 with reports of MFI loan officer
harassing borrowers to repay loans
• Due this crisis get dipped all time low of 10 percent
• The bank refused to pump in fresh loan
• Bank lending to the sector close INR 220 billion before crisis,
after crisis dropped to INR 130-140 billion

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The main
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point
Master
thattitle
tell about
style the
Bandhan to bank more deeply
• Beginning of business from an NGO in 2001 .
• The dream to set a venture into micro fining activities .
• With the help of INR 0.2 million they opened the first branch at
konnaager.
• Then in June 17,2015 Bandhan get universal banking licenses.
• Promoters and associates public charitable trust and investors (SIDBI
& IFCI).
• Bandhan funding portfolio included a no of different sources from the
private and public sector.
• Business model.
• New banking license policy

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Click to edit MasterMicrofinance
title style
Indian landscape

MFIs are required because these organizations provide hard-to find


financial services to local individuals and groups. MFIs aim to
promote economic activity among low-income earners, for whom
access to official banking services is impossible or nearly so.
An MFI's reach can vary tremendously. One institution could serve a
hundred clients while another MFI, such as Grameen Bank or
Bandhan, could serve six million.
The special role of MFIs in developing economies are : -
 Create sustainable activity to increase their income .
- Reduce external Shocks
- Improve living condition of entrepreneurs and their family.
- Empower people and mainly woman

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Factors
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title style Bandhan
• Excess no of branches in West Bengal (802), Assam (285), Bihar
(257)
• Organization Structure (Complex)
• Well Built IT-Infrastructure with accounts and loan portfolio
maintained at branch, regional and head office levels. (MFSOL built
in-house)

To overcome the crisis in micro finance industry the Bandhan


bank can:
1. Refine the training strategies and awareness campaigns.
2. Maintain separate special workforce to focus on risky or
problematic portfolio.
3. Ensure proper communication and transparency.
4. Set up grievance cell.

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Reasons for Transformation

• Bandhan could not accept deposits prior to converting


to full scale commercial bank.
• Charging higher interest rate on borrowings to be
sustainable as NBFC.
• Diversifying the range of products available to clientele.
• To increase liquidity.
• Opportunity to tap large micro finance market.

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Should
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transform
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into a
Bank?
Yes. Bandhan should transform into a bank because:
1. Good turnover and assets so can proceed to be a bank.
2. Well established customer base (80% in rural and 45% in non-banked
areas)
3. Tie ups with LIC, Western Union, PFRDA, NPS.
4. Good brand image, customer centric and good product offerings.
Implications:
1. They will have to follow regulations by the RBI (maintain CRR and
SLR)
2. They will have to set aside 23 per cent of its funds as standing liquidity
ratio.
3. At present, we are also developing a mechanism to gauge which
customer we need to cater to and whether we have to service them at
their doorsteps or bring them to the bank 8 8
Challenges Face by bandhan to set as a
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Bank title style
Challenges :
1. Increase in cost of operations.
2. Unaware about banking activities.
3. Currently they have in-house software, later they will have to
develop core banking software.

How they overcome the challenges ?


1. Outsource few activities.
2. Cost of funding will reduce since it will be a bank.
3. Training to employees

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Transformation From A Bandhan To a
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Bank title style
• By the end of 2013 Bandhan Bank had established itself as the largest microfinance
institution in India and the largest non-deposit taking MFI in the world.
• In July 2013,supported by Geneva-based investor Bandhan applied for a banking license.
• Bandhan bank appointed Deloitte as a consultancy firm for its transformation process.
• The team from Deloitte helped make a detailed presentation on the organisational changes
that had to be implemented.
• Chandra Ghosh , The MD and Chairman of Bandhan Bank proposed that it would be
opening 600 bank branches in 26 states and at 10 million savings account.
• RBI assessed the quantitative and qualitative aspects of the applicants including financial
statements.
• The analysis of RBI include
a) 10 year track record of running the business
b) Proposed business model for the bank
c) Demonstrated capabilities for running a business
d) Plan for extending inclusion
e) Culture of compliance and integrity
• Finally RBI granted in-principle approval for banking licenses only to infrastructural financing
firms IDFC and Bandhan bank in June 2015. 10 10
Challenges For The Bandhan Bank
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• According to RBI guidelines all banks had to put 4% of their deposits with the
RBI on zero interest and another 23% in government securities at 8% interest.
• Bandhan Bank had to learn treasury operations and risk management.
• The Bank was intended to serve unbanked people and rural areas according to
RBI.
• Further the bank had the risk because most of its customers would be
unsecured i.e. they don’t have anything to pledge against their debt.
• Bandhan Bank was more concentrated in West Bengal so they have to now
deal with a diverse socio-economic , demographic and linguistic environment.
• The old staff of Bandhan Bank required more training on who to deal with
sophisticated products.
• Bandhan also realised that the real issue with merging existing and new staff
would be more cultural than capability related.
• Running a Bank would require more adherence to letter and spirit of rules.
• The main challenge would be that the existing customers(poor) would think that
it has become a bank now and would not be with us. On the other hand the
potential customers are going to be thinking that the bank is for the poor and not
for us
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Strategies title style
of Bandhan Bank

• Bandhan bank made the strategy to open one crore bank


accounts they can convince family members of existing clients
as they had the huge client base.
• Bandhan Bank had appointed consultancy firm Deloitte to
advise it on statutory requirements that the have to maintain.
• Bandhan Bank is also conducting staff assessment to absorb
existing workforce and hiring professionals for senior positions
in retail banking.
• Merger of Bandhan Bank and The Gruh Finance

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Perfomance
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Master
Bandhan
title Bank
style in
Last Few Years

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