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    Mahindra Global Strategy

    Uploaded by

    Shivendra Singh
    The document provides an overview of Mahindra's global strategic framework, including its business model components, international drivers of strategy decisions, Porter's diamond model of competitive advantage, customer perspectives, approaches to product differentiation, and presence in key markets across the US, Asia, Australia, Africa, and South America. Specifically, it discusses Mahindra's assembly plants, joint ventures, dealer networks, and subsidiaries in countries like the US, China, Sri Lanka, Philippines, Bangladesh, Australia, Chad, Gambia, Mali, Nigeria, Ghana, Chile, and Brazil.

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    Mahindra Global Strategy

    Uploaded by

    Shivendra Singh
    187 views11 pages
    The document provides an overview of Mahindra's global strategic framework, including its business model components, international drivers of strategy decisions, Porter's diamond model of competitive advantage, customer perspectives, approaches to product differentiation, and presence in key markets across the US, Asia, Australia, Africa, and South America. Specifically, it discusses Mahindra's assembly plants, joint ventures, dealer networks, and subsidiaries in countries like the US, China, Sri Lanka, Philippines, Bangladesh, Australia, Chad, Gambia, Mali, Nigeria, Ghana, Chile, and Brazil.

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    294953120-Mahindra-Global-Strategy.pptx

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    The document provides an overview of Mahindra's global strategic framework, including its business model components, international drivers of strategy decisions, Porter's diamond model of competitive advantage, customer perspectives, approaches to product differentiation, and presence in key markets across the US, Asia, Australia, Africa, and South America. Specifically, it discusses Mahindra's assembly plants, joint ventures, dealer networks, and subsidiaries in countries like the US, China, Sri Lanka, Philippines, Bangladesh, Australia, Chad, Gambia, Mali, Nigeria, Ghana, Chile, and Brazil.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    187 views11 pages

    Mahindra Global Strategy

    Uploaded by

    Shivendra Singh
    The document provides an overview of Mahindra's global strategic framework, including its business model components, international drivers of strategy decisions, Porter's diamond model of competitive advantage, customer perspectives, approaches to product differentiation, and presence in key markets across the US, Asia, Australia, Africa, and South America. Specifically, it discusses Mahindra's assembly plants, joint ventures, dealer networks, and subsidiaries in countries like the US, China, Sri Lanka, Philippines, Bangladesh, Australia, Chad, Gambia, Mali, Nigeria, Ghana, Chile, and Brazil.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    GLOBAL STRATEGIC

    FRAMEWORK

    Globalization Business Model Strategy Decision


    Strategies Components • Customer Intimacy
    • Product Leadership
    • Value Proposition • Operational Excellence

    • Segments/Geography
    • Adaptation
    • Market Participation • Positioning/Branding
    • Distribution/Services

    • Aggregation • Core Competencies


    • Value Chain • Activity Configuration
    Infrastructure • Partnership/Ecosystem
    • Arbitrage
    • Mind-Set
    • Management Model • Organizational Structure
    • Centralization vs. Decentralization
    INTERNATIONAL DRIVERS
    Market Drivers
    Similar Customer
    Needs
    Global Customers
    Transferable
    Marketing

    Government Drivers Cost Drivers


    Scale Economies
    Trade Policies International
    Strategies Country-Specific
    Technical Standards
    Differences
    Host Government Policies
    Favorable Logistics

    Competitive
    Drivers
    Interdependence
    Between Countries
    Competitors Global
    Strategies
    PORTER’S DIAMOND (1)
    Porter’s Diamond – explains why some locations tend to produce firms with sustained
    competitive advantages in some industries more than others.

    The four drivers in Porter’s Diamond stem from:

    local factor local demand


    conditions conditions

    local related and local firm strategy


    supporting structure and
    industries rivalry
    PORTER’S DIAMOND (2)
    Firm Strategy,
    Structure and
    Rivalry

    Demand
    Factor Conditions Conditions

    Related and
    Supporting
    Industries
    WHAT CUSTOMERS THINK ?
    PRODUCT DIFFERENTIATION
    Higher lift capacity lift higher loads and user larger implements to get work
    done faster.

    Heavier, sturdier which is made of rugged cast-iron not aluminium means


    chassis more built in weight for greater traction, stability, control and
    safety

    Heavy duty bigger, thicker, and stronger components means you can
    components work harder and get more done.

    Professional grade Built to last try saying that about plastic or composite
    construction materials.
    PRODUCT DIFFERENTIATION
    Mahindra implements From cutters, blades and box scraper to forks, spears, tillers
    and seeders- implements meet the demand.

    International dealer
    network

    Competitive financing Offer some of the lowest financing rates.

    Exceptional parts Original equipments mahindra parts are designed and tested
    support to give reliability and durability.

    Superior protection Its oil is formulated with the highest grade of raw materials
    with our branded oils and utilize a fully integrated and automated blending
    process to meet our high standards.
    USA
     Mahindra USA, Inc. (MUSA) was
    established in Tomball, TX in 1994 as a
    wholly-owned subsidiary of Mahindra
    & Mahindra's Automotive & Farm
    Sector (AFS)

     Assembly plants.

     Chattanooga, Tennessee.

     Houston, Texas.

     Red Bluff, California.

     Bloomsburg, Pennsylvania.
    ASIA
    China In 2004, Mahindra purchased an 80% stake in JianglingTractors
    from Jiangling Motor Company. Mahindra also has a factory in
    China. Also joint venture with Yueda group in Yancheng,
    China.

    Srilanka Sold and serviced through the extensive dealer network of M/s
    Diesel & Motor Engineering Plc (DIMO).

    Philippine Sold and serviced by Seacom the distributors of Mahindra


    Tractors. It has a network of 300 dealers spread across the
    country.

    Bangladesh Sold and serviced through the extensive dealer network of M/s
    Karnaphuli Ltd.
    AUSTRALIA

    Based in Brisbane,
    Mahindra Ag and
    Auto Australia is a These tractors
    subsidiary of are distributed
    Mahindra & by a nationwide
    Mahindra Ltd and network of 40
    entered the dealers.
    Australian Market in
    2005.
    AFRICA
    Assembly Plant
    • Chad
    • Gambia SOUTH AMERICA
    • Mali
    • Nigeria Chile- Distributed by dealer network
    • Ghana of M/s. Gildemeister, their Head
    office based in Santiago.

    Brazil- Distributed Brazil through the


    dealer network of BRAMONT
    MONTADORA INDUSTRIAL E COM.
    DE VEICULOS S.A. based in Sao
    Paulo.

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