This document provides an analysis of the beauty brands Huda Beauty and Sabyasachi. Huda Beauty was launched in 2013 by beauty blogger Huda Kattan and has become the #1 beauty Instagram account with over 39.9 million followers. It offers 140 products including lipsticks, eyeshadow palettes, and lashes. Sabyasachi is an Indian fashion designer known for bridal wear using traditional Indian textiles in modern silhouettes. Both brands use influencer marketing on Instagram and storytelling on social media to promote their collections and connect with customers.
This document provides an analysis of the beauty brands Huda Beauty and Sabyasachi. Huda Beauty was launched in 2013 by beauty blogger Huda Kattan and has become the #1 beauty Instagram account with over 39.9 million followers. It offers 140 products including lipsticks, eyeshadow palettes, and lashes. Sabyasachi is an Indian fashion designer known for bridal wear using traditional Indian textiles in modern silhouettes. Both brands use influencer marketing on Instagram and storytelling on social media to promote their collections and connect with customers.
This document provides an analysis of the beauty brands Huda Beauty and Sabyasachi. Huda Beauty was launched in 2013 by beauty blogger Huda Kattan and has become the #1 beauty Instagram account with over 39.9 million followers. It offers 140 products including lipsticks, eyeshadow palettes, and lashes. Sabyasachi is an Indian fashion designer known for bridal wear using traditional Indian textiles in modern silhouettes. Both brands use influencer marketing on Instagram and storytelling on social media to promote their collections and connect with customers.
This document provides an analysis of the beauty brands Huda Beauty and Sabyasachi. Huda Beauty was launched in 2013 by beauty blogger Huda Kattan and has become the #1 beauty Instagram account with over 39.9 million followers. It offers 140 products including lipsticks, eyeshadow palettes, and lashes. Sabyasachi is an Indian fashion designer known for bridal wear using traditional Indian textiles in modern silhouettes. Both brands use influencer marketing on Instagram and storytelling on social media to promote their collections and connect with customers.
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ANALYSIS OF HUDA BEAUTY AND SABYASACHI
Project by:- • Mehul Parmar • Suyash Tamore • Saqlain Varekar • Suhasini Pillai • Nilesh Sangle About Huda beauty:- • Launched by award-winning beauty blogger Huda Kattan in 2013, One of the world's fastest-growing beauty brands.
• Beginning as a blog in 2010, Huda Beauty has become
the #1 Beauty Instagram account in the world with over 39.9 million followers and counting!
• Blog - HUDABEAUTY.COM YouTube channel
Instagram account.
• Expanded the range to include liquid lipsticks, lip contour
pencils, textured eyeshadow palettes and complexion products - all of which have been instant best-sellers across the globe. PRODUCTS OF HUDA BEAUTY Offers 140 products online or in-store. Lipstick collections, face palettes like highlighter and contour, false nails, false lashes, and a collaborative product with Tweezerman. Its Samantha Lashes #7, since launch, has been ranked as one of best selling and highly reviewed lash products. MERCURY RETROGRADE COLLECTION:- WHAT IT IS: THE MERCURY RETROGRADE PALETTE FEATURES A COSMIC BLEND OF 18 SHADES AND TEXTURES, BALANCING COOL AND WARM TONES, TO DELIVER INFINITE POSSIBILITIES.
WHAT ELSE YOU NEED TO KNOW: THIS PALETTE IS FILLED WITH EASY-TO- USE COMBINATIONS OF DUSTY COPPERS, ROSY PINKS, AND GOLDEN TAUPE, WITH POPS OF PURPLE AND BLUE. IT FEATURES NINE BUTTERY MATTES, SIX HIGH-SHINE CREAMY METALLICS, ONE GLITTER POWDER CHARGED WITH SILVER SPARKLES, AND TWO SHEER MULTI-REFLECTIVE SHADOWS FOR AN OUT-OF-THIS-WORLD GLOW. MERCURY RETROGRADE PALETTE CONTAINS: - 18 X EYESHADOWS IN COSMIC, UTOPIA, ULTRAVIOLET, NEBULA, MERCURY, HAZE, OFF BALANCE, GALAXY, LIBRA, CRASH, MOMENTUM, SUPERMOON, VORTEX, HOT MESS, SUPERNOVA, KARMA, GOLD GLITCH, FRAZZLED MARKETING STRATEGIES • Primary target audience was females. • Instagram - Pictures of women who are important beauty influencers using their products. • Their aim of using the female influencers is that their target audience will relate to them and be encouraged to use the product. • For instance, the company has just released their Huda beauty Easy Bake powders, and they have featured several females using the product on their Instagram page. COMPETITORS OF HUDA BEAUTY TOP 5 COMPETITORS OF HUDA BEAUTY: • Glamazle • Prestige cosmetics • It cosmetics • Stila • Bluemercury ABOUT SABYASACHI : • Sabyasachi Mukherjee (born 23 February 1974) is an Indian Bengali fashion designer from Kolkata. • Since 1999, he has sold designer merchandise using the label Sabyasachi. • Mukherjee is one of the Associate Designer Members of Fashion Design Council of India and the youngest board member of the National Museum of Indian Cinema. • Bollywood films - Guzaarish, Baabul, Laaga Chunari Mein Daag, Raavan, and English Vinglish. COLLECTION OF SABYASACHI • Design philosophy "personalized imperfection of the human hand". • Use of unusual fabrics, texturing and detailing, fusion of styles • Creations evoke images of ancient and medieval ages. • “An International styling with an Indian soul". • Crafted bridal wear and rigorously structured western statements. • Use of Indian textiles in a modern context. • Bandhani, Gotawork, Block printing, Floral print, Hand dyeing etc. in construction of modern silhouettes. • Especially famous for Indian Bridal Wear. SABYASACHI JEWELLERY • First bridal jewellery collection in 2017.
• Designing of heritage bridal jewellery and
men’s jewellery and classic shoes.
• The collection includes elaborate uncut
diamond and ruby chokers, fine diamond sets, heritage pearl jewellery, emerald necklaces, uncut diamond bangles and much more. MARKETING STRATEGIES OF SABYASACHI • Launches his beautiful collections across all of the social media platforms in alliance with many Bollywood beauties.
• Sabyasachi uses visual and social storytelling
strategies on social media to his advantage.
• Invokes a feeling of nostalgia with every
piece of designs.
• He connects with the people. Customers buy
products that have been recommended by their peers. • This brand has strengthen its marketing strategy with user generated content.
• Brides flood their social
media accounts with their pictures, proudly proclaims they are Sabyasachi brides. COMPETITORS OF SABYASACHI There are top 3 Sabyasachi competitors:
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