OVERVIEW

Salesforce.com Inc is an American Multinational

cloud-based company headquartered in San
Francisco California. Salesforce is a business'
command center in the form of a customer
relationship platform (CRP). The solutions work
together to manage sales, marketing, customer
service, and more in one central location.
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Salesforce-Workforce of the Future

PLATFORMS
PROVIDED BY SALESFORCE

Salesforce-Workforce of the Future

 LIGHTNING PLATFORM
Lightning platform or force.com is a platform as a
service that permits developers to create add-on
applications that can be integrated into
salesforce.com programs. Force.com programs are
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built using declarative tools which are backed up by

lightning, apex and visual force framework which are
used to generate HTML framework. Lightning
components are built using aura framework but also
provide support for apex as a server-side language.
Force.com has over 1000 customer accounts and this
platform also has over 1.4 million registered
developers.

Salesforce-Workforce of the Future

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 THUNDER PLATFORM
It is the primary platform used by salesforce offering
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enterprise solutions. It provides organizations with a

graphical interface for doing case and task management and
a system for escalating events. The platform provides
customers with the ability to track their own cases, social
networking plug-in and analytical tools which includes email
alerts and google search.

Salesforce-Workforce of the Future

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 Features
1)It is a big data 3)IoT Traffic Monitor is a
processing pipeline and newly included tool in the
rules engine, which is platform which is used to
designed to capture, filter manage companies
and respond to events in devices and monitor their
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real time. success.

2)The platform is optimized for 4)The updated IoT Profile feature

data streaming scenarios such collects and combines data from
as machine to machine and customers IoT devices and
internet of things environments. contextual data from salesforce
to provide a solution in real time.

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 Business Strategy used by Salesforce
1)Blue Ocean Strategy- The main strategy used by salesforce is the blue ocean strategy in the B2B area. The
managers are often found locked into providing products of certain types only to intermediate customers. But
the use of blue ocean strategy has led to value innovation which is focused on three main platforms such as
product, service and delivery. So now the products are sold to all levels of customers at affordable rates.
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 2)Feedback Strategy- Another important strategy used by salesforce is
learning and understanding from the end users and using their
feedback to improve the products. To achieve this objective salesforce
conducts user conferences all over the world and use their feedback to
make improvements to the product in real time and deploy them with
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updated features.

Product Deployment in
End User Feedback
Improvement Real Time

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Analytics Methods used by Salesforce

1) Descriptive Analytics- Descriptive analytics is

used to make huge quantities of data more
manageable by condensing them into smaller
sizes and summarizing them so it is easy to
understand and analyse.

Salesforce-Workforce of the Future

 2)Predictive Analytics- It is the analytics that is used to forecast
the future using the captured data. It uses various forms of
machine learning and statistical modelling techniques to locate
different patterns in the data to predict the future and find the
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result.

3)Prescriptive Analytics- It is the analytics used to solve the

problem of the what-if scenario based on the decision taken by
the organisation and its various outcomes. It allows companies to
see beyond the point of consequences of decisions and into what
comes after the decisions are made and how will it impact the
organization.

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Solutions Provided by Salesforce
1)The integration of health cloud with
salesforce is a solution designed for
hospitals, so the details and history of
the patients are directly connected to
the doctor in a single pace. As it is
integrated to the health cloud even
after the patients discharge from the
hospital the doctors and care teams can
keep an eye on the patients to prevent
future diseases.
Salesforce-Workforce of the Future
 2) End to end integration of process is a solution provided
by salesforce to integrate SAP and salesforce by using a
community cloud which helps to do business more
effectively.
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3) Salesforce Industry Vertical solution is a solution designed

for simplifying business processes by providing customer
management database and providing enhanced security for
the financial transactions which provide more transparency
in business as they are all integrated into the community
cloud.

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 6 Things we Didn’t Know About SALESFORCE
1) The tallest building in San Francisco is salesforce tower.

2) It is rated as the world #1 CRM platform.

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3) Salesforce market capitalization is 98.75 billion and their revenue is 13.28 billion.

4) Salesforce workplaces are designed based on the “Ohana” concept of family.

5) Salesforce brought MuleSoft for 6.5 billion dollars and acquired 48 different companies since 2006.

6) It is rated as the world #1 company to work for in 2019.

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 Customer Success Stories
1)VMware sees 641% ROI with Salesforce
" We s t a r t e d r e t h i n k i n g t h e w a y o u r b u s i n e s s w a s w o r k i n g
in the cloud and as part of that we had to speed up and we
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had to have our marketing systems match that. Salesforce

was the cheat code for us to roll that out.“

2) Clarion Events boosts sales productivity and customer

engagement with Salesforce
" Wi t h S a l e s f o r c e , w e c a n u n l o c k t h e f u l l p o t e n t i a l o f o u r
people and create even better events with higher visitor
numbers."

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 Notes

The design of the slides are crafted in a professional manner

giving importance to black colour which is a symbol of
professionalism. The main reason we chose this colour
theme is because of our company whose colour pattern is
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blue which indicate trust and wisdom. The only colour

choice we could think of is blue and its variants as it is the
favourite colour of all our group members. The are slides are
arranged according to their importance. Pictures and videos
are also added to make the audience understand the
concepts of salesforce.

Thank You
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