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    Patanjali Competitor Analysis

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    Shikshit Gope
    Patanjali leads over its competitors for three main reasons: 1) Innovation - As a major competitor, Patanjali's success will motivate other FMCG companies to introduce more herbal and ayurvedic products. 2) Pricing - Patanjali sells high quality products at prices 10-30% lower than competitors due to spending less on advertising. 3) Brand Marketing - Patanjali has given tough competition to major FMCG brands in hair, oral, and OTC products through Baba Ramdev's impressive brand marketing.

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    Patanjali Competitor Analysis

    Uploaded by

    Shikshit Gope
    984 views4 pages
    Patanjali leads over its competitors for three main reasons: 1) Innovation - As a major competitor, Patanjali's success will motivate other FMCG companies to introduce more herbal and ayurvedic products. 2) Pricing - Patanjali sells high quality products at prices 10-30% lower than competitors due to spending less on advertising. 3) Brand Marketing - Patanjali has given tough competition to major FMCG brands in hair, oral, and OTC products through Baba Ramdev's impressive brand marketing.

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    Patanjali

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    Patanjali leads over its competitors for three main reasons: 1) Innovation - As a major competitor, Patanjali's success will motivate other FMCG companies to introduce more herbal and ayurvedic products. 2) Pricing - Patanjali sells high quality products at prices 10-30% lower than competitors due to spending less on advertising. 3) Brand Marketing - Patanjali has given tough competition to major FMCG brands in hair, oral, and OTC products through Baba Ramdev's impressive brand marketing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    984 views4 pages

    Patanjali Competitor Analysis

    Uploaded by

    Shikshit Gope
    Patanjali leads over its competitors for three main reasons: 1) Innovation - As a major competitor, Patanjali's success will motivate other FMCG companies to introduce more herbal and ayurvedic products. 2) Pricing - Patanjali sells high quality products at prices 10-30% lower than competitors due to spending less on advertising. 3) Brand Marketing - Patanjali has given tough competition to major FMCG brands in hair, oral, and OTC products through Baba Ramdev's impressive brand marketing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 4

    COMPETITOR ANALYSIS

    Sustainable Competitive Advantage

    Company Value Rare Costly to Non Profit


    Imitate Substitutable Outcomes

    Quality Direct sourcing Trade margins Unique Above Average


    products at low from farmers and price Ayurved/ Yoga
    cost Association
    Huge range of Strongest Scale and Brand Legacy/ Above Average
    products distribution global expertise Top of mind
    chain recall
    Strong product Presence Production and - Above Average
    portfolio across entire research
    dental needs capabilities
    Innovative Good - - Average
    products distribution
    network
    COMPETITOR ANALYSIS
    Sustainable Competitive Advantage

    Company Value Rare Costly to Non Profit


    Imitate Substitutable Outcomes

    Quality Direct sourcing Trade margins Unique Above Average


    products at low from farmers and price Ayurved/ Yoga
    cost Association
    Strong product Good Strong brands - Above Average
    portfolio distribution and global
    network exposure
    Ayurveda - - Brand Legacy Average
    backed with
    science
    Completely - - - Below Average
    Ayurvedic
    products
    COMPETITOR ANALYSIS

    Patanjali is leading over its competitors because of the following reasons:

    Innovation – Patanjali being a major competitor, FMCG companies are expected to introduce innovative
    Herbal and Ayurvedic products over the forecast period.

    Pricing – Patanjali sells its product at a lower price to meet consumer demands. Patanjali is able to sell its
    best quality product at a price which is 10% to 30% less than its competitors who spend 12% to 18% on
    advertising and promotion.

    Brand Marketing – Patanjali has given a tough competition to some of the FMCG majors in the area of hair
    care, oral care and OTC products across its brand portfolio through impressive brand marketing by Baba
    Ramdev.

    Revenue Market Share – According to IIFL, Patanjali could attain a net turnover of Rs 20,000 crore by FY20.
    COMPETITOR ANALYSIS
    PATANJALI COMPETITORS

    Exclusive retail outlets Supermarkets

    Mom and pop stores


    Mom and pop stores Supermarkets

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