Presented By: MR Adit Fotedar MR Romit Pandit MR Sudhanshu Raina MR Uday Kaner Guided By:prof Dnyanesh Bandgar

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Presented by : Mr Adit Fotedar

Mr Romit Pandit
Mr Sudhanshu Raina
Mr Uday Kaner
Guided by :Prof Dnyanesh Bandgar
 Maruti suzuki India limited, Formaly known as
Maruti Udyog limited, is an automobile
manufacturer in India. It is a subsidiary of
Japanese automobile and motor cycle
manufacturer suzuki motor corporation
Founded in 1982 by Sanjay Gandhi
Headquarter : Gurugram Delhi
Key People : R C Bhargava[Chairman]
CEO : Kenichi Ayukawa
 It was established in Feb 1982
 It commenced production in 1983 with maruti
800.
 It was renamed Maruti Suzuki India Ltd in 2007
 Companies 54.2% shares are owned by japanese
suzuki motor corporation.
 It has over 40000 people working in it.
 Customer obsession
 Fast Flexible and Fast Movers
 Innovation and Creativity
 Networking and Partnership
 Openness and Learning
 Modernisation of the Indian automobile
industrty
 Production of Fuel Efficient Vehicles to
conserve Scarce Resources
 Production of Large Number of Motor vehicles
which was neccesary for economic growth
 Best value for money car.
 Maruti suzuki swift got the car of the year
award in 2019.
 Maruti suzuki was number 1 vendor rating
continuously for 11months For the year 2004-
2005
 Maruti suzuki got best task master award for
auto expo 2012
 Maruti suzuki reaches 20million cars milestone
in year 2018
 Maruti suzuki Alto k10 Price 3.8lakh
 Maruti suzuki swift dzire Price 5.6lakh
 Maruti suzuki Baleno Price 5.55lakh
 Maruti suzuki vitara breeza Price 7.67lakh
 Maruti suzuki ciaz Price 8.1lakh
 Maruti suzuki Ertiga Price 7.5lakh
 Maruti suzuki S cross Price 8.68lakh
 Honda Motors
 Toyota Motor Corporation
 Nissan Motors
 Hyundai Motors
 Tata Motors
 Mahindra and Mahindra limited
 Skoda Auto
 STRENGTH
- Strong brand value and loyal customer base are
big strengths for MUL.
-Major strength for MUL is having largest
network of dealers and after sale service centres
in the country.
-Also still beats the small car segment with
highest number of sales.
 Low interior quality inside the cars when
compared to their competitors.
 Government intervention due to having share
in MUL.
 Maruti has not proved itself in SUV segment
like other players.
 MUL has launched its LPG version of Wagnor
R.
 MUL can start R&D on electric cars for a much
better substitue of the fuel.
 Major players like maruti suzuki , hyundai,
tata,has lost its market share due to many small
players like kia, jeep , mg hector.
 Slow down of economy and expenses due to
demonitization .
 Foreign players setting manufacturing facilities
in India.

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