Presented By: MR Adit Fotedar MR Romit Pandit MR Sudhanshu Raina MR Uday Kaner Guided By:prof Dnyanesh Bandgar
Presented By: MR Adit Fotedar MR Romit Pandit MR Sudhanshu Raina MR Uday Kaner Guided By:prof Dnyanesh Bandgar
Presented By: MR Adit Fotedar MR Romit Pandit MR Sudhanshu Raina MR Uday Kaner Guided By:prof Dnyanesh Bandgar
Mr Romit Pandit
Mr Sudhanshu Raina
Mr Uday Kaner
Guided by :Prof Dnyanesh Bandgar
Maruti suzuki India limited, Formaly known as
Maruti Udyog limited, is an automobile
manufacturer in India. It is a subsidiary of
Japanese automobile and motor cycle
manufacturer suzuki motor corporation
Founded in 1982 by Sanjay Gandhi
Headquarter : Gurugram Delhi
Key People : R C Bhargava[Chairman]
CEO : Kenichi Ayukawa
It was established in Feb 1982
It commenced production in 1983 with maruti
800.
It was renamed Maruti Suzuki India Ltd in 2007
Companies 54.2% shares are owned by japanese
suzuki motor corporation.
It has over 40000 people working in it.
Customer obsession
Fast Flexible and Fast Movers
Innovation and Creativity
Networking and Partnership
Openness and Learning
Modernisation of the Indian automobile
industrty
Production of Fuel Efficient Vehicles to
conserve Scarce Resources
Production of Large Number of Motor vehicles
which was neccesary for economic growth
Best value for money car.
Maruti suzuki swift got the car of the year
award in 2019.
Maruti suzuki was number 1 vendor rating
continuously for 11months For the year 2004-
2005
Maruti suzuki got best task master award for
auto expo 2012
Maruti suzuki reaches 20million cars milestone
in year 2018
Maruti suzuki Alto k10 Price 3.8lakh
Maruti suzuki swift dzire Price 5.6lakh
Maruti suzuki Baleno Price 5.55lakh
Maruti suzuki vitara breeza Price 7.67lakh
Maruti suzuki ciaz Price 8.1lakh
Maruti suzuki Ertiga Price 7.5lakh
Maruti suzuki S cross Price 8.68lakh
Honda Motors
Toyota Motor Corporation
Nissan Motors
Hyundai Motors
Tata Motors
Mahindra and Mahindra limited
Skoda Auto
STRENGTH
- Strong brand value and loyal customer base are
big strengths for MUL.
-Major strength for MUL is having largest
network of dealers and after sale service centres
in the country.
-Also still beats the small car segment with
highest number of sales.
Low interior quality inside the cars when
compared to their competitors.
Government intervention due to having share
in MUL.
Maruti has not proved itself in SUV segment
like other players.
MUL has launched its LPG version of Wagnor
R.
MUL can start R&D on electric cars for a much
better substitue of the fuel.
Major players like maruti suzuki , hyundai,
tata,has lost its market share due to many small
players like kia, jeep , mg hector.
Slow down of economy and expenses due to
demonitization .
Foreign players setting manufacturing facilities
in India.