STRATEGY IMPLEMENTATION
Term 5 | IIM Kozhikode
Group 12:
|| Jugal Shah (PGP/22/182) || Akshay Goel (PGP/22/188) ||Abhishek Jha (PGP/22/189) ||
|| Samyaka Dalvi (PGP/22/226) || Hshubham Raj (PGP/22/259) ||
Headquarters: Haidian District,
Beijing, China
•Founder, Chairman & •Co-Founder, President •non-executive •non-executive
India: Bangalore, Karnataka, CEO & Director Director Director
India, Pin Code – 560103
Present in 80+ Contries and
Lei Jun Lin Bin Koh Tuck Lye Liu Qin
Regions
The "MI" in logo stands for “Mobile Internet”. It also
has other meanings, including "Mission Impossible",
because Xiaomi faced many challenges that
had seemed impossible to defy in our early days. Xiaomi makes FUTURE 50 Xiaomi holds MIDC Xiaomi claims it sold over
list for the first time Indonesia conference to five lakh Mi TVs in India
support local developers in just 24 days Xiaomi confirmed it had
Xiaomi is conducting a
Ranks 7th on the 2019 collected some Poco F1 units
product safety recall of a
Future 50 List Massive Resources to Xiaomi is the no 1 smart after users reported facing
Founded in April 2010 and listed on Hong Kong Stock Exchange Support Developers TV brand in India
specific batch of Mi Electric
on July 9, 2018 (1810.HK) Scooters (M365) touch issues
This signals outstanding Promoting Apps
prospects for the The company recently This exercise is a part of
There are 10,257 affected
Xiaomi is an internet company with smartphones and company’s long-term Empowering Global Game launched new TVs in Mi TV regular quality practice
units
smart hardware connected by an IoT platform at its core growth Developers 4X Pro lineup
Vision: Being friends with its users and being the
About Company
“coolest company” in the hearts of its users
(Xiaomi in news) (Product Recalls /
Committed to continuous innovation, with an Quality Checks)
unwavering focus on quality and efficiency
Amazing products with honest prices to let everyone
enjoy a better life through innovative technology
Samsung
Currently the world’s 4th-largest smartphone brand; has
established the world's largest consumer IoT platform
More than 150.9 million smart devices (excluding smartphones
and laptops) connected to its platform Lava
Xiaomi
Vivo
Revenue Cash Flows Reliance
Debut in Fortune 500 INNOVATION
List USD 25.4 Bn (2018) RMB 13.7 Bn operating FOR
Number: 468 41.1% Growth over FY17 cash flow in Q2’19 EVERYONE
References: Market Share Evolution in Portable Consumer Electronics (India)
https://www.mi.com/global/about
Xiaomi Business Strategy: Competitive Costs & Large Ecosystem
Gathering & Utilizing a
Large Fan Base
Designing Great Products
@ Reasonable Prices
Constant Optimization of
Products Through Eco-chain
Xiaomi Triathlon:
Hardware + New Retail + Internet
Current Strategy Outlook
Dual Core Five-Year
Strategy of Smartphone Tapping the Technological
& AIOT Advancements & Growth
With proposition of 5G launch in China it will bring
In January 2019, Lei Jun announced a dual core new opportunities for Xiaomi.
strategy of Smartphone & AIoT (AI + IoT) in the
next five years with RMB 10 billion investment. It launched second 5G smartphone model in mainland
Xiaomi’s recent strategic cooperation with TCL 4 1 china in H2 2019. The pre-reseach team was
established in 2019 for the same.
Corp. will further strengthen its home appliance
business in areas of supply chain and OEM,
especially when it comes to air conditioners and
washing machines.
Venturing into IoT Separation of Xiaomi
Business and Redmi Brands
Complete product offering attracts customers to
retail channels in a highly efficient manner
3 2 Xiaomi focuses on pioneering advanced
technologies, mid-to-high end and diversified
user markets and building new Retail channels
Highly popular products are connected to form a
Redmi focuses to pursue to ultimate price to
unique consumer AIOT platform
performance ratio and focuses on online
channels
Also creates a diversified revenue and profit stream
