Nature and Concept of Management
Nature and Concept of Management
Nature and Concept of Management
Nature and
Concept of
Management
Significance of Studying
Management
1. Encourages Initiative
2. Encourages Innovation
6. Motivates employees
8. Reduces wastage
•Corporation Level
•Strategic Business Unit (SBU)
Level
•Functional or Department Level
•Team or work group level
•Individual level
(e) Planning is the primary function. Planning
logically precedes the execution of all other
managerial functions, since managerial activities in
organizing; staffing, directing and controlling are
designed to support the attainment of organizational
goals. Thus, management is a circular process
beginning with planning and returning to planning
for revision and adjustment.
(f) Planning is based on facts. Planning is a conscious
determination and projection of a course of action for the
future. It is based on objectives, facts and considered
forecasts. Thus planning is not a guess work.
(g) Planning is flexible. Planning is a dynamic process
capable of adjustments in accordance with the needs and
requirements of the situations. Thus planning has to be
flexible and cannot be rigid.
(h) Planning is essentially decision making. Planning is a
choice activity as the planning process involves finding the
alternatives and the selection of the
best. Thus decision making is the cardinal part of planning.
Importance of Planning
1) STRATEGIC PLANS
2) TACTICAL PLANS
3) OPERATIONAL PLANS
STRATEGIC PLANS
Single use plans are relevant for a specified time and after the
lapse of that time, these plans are formulated again for the
next period.
Single use plans are non-recurring in nature and deal with
problems that probably will not be repeated in the same form
in future.
Generally these plans are derived from the standing plans
Examples: projects, budgets, targets.
Org set their mission and objectives out of which the strategic
actions are determined, in order to put these actions into
operations, projects, budgets etc. are prepared for the specific
time period.
PLANS
1) OBJECTIVES
2) POLICIES &
1)PROGRAMMES
STRATEGIES
2) PROJECTS
3) PROCEDURES
3) BUDGETS
4) METHODS
5) RULES
Basics Steps and In Planning
Establish Goals
The first step of the management planning process is
to identify specific company goals. This portion of the
planning process should include a detailed overview of
each goal, including the reason for its selection and the
anticipated outcomes of goal-related projects. Where
possible, objectives should be described in quantitative
or qualitative terms. An example of a goal is to raise
profits by 25 percent over a 12-month period.
Identify Resources
Environmental Scanning
The screening of large amounts of information to anticipate
and interpret changes in the environment
Competitor Intelligence
The process of gathering information about competitors—who
they are, what they are doing, and how their actions will affect the
organization
Is not spying but rather careful attention to readily accessible
information from employees, customers, suppliers, the Internet, and
competitors themselves
May involve reverse engineering of competing products to
discover technical innovations
Assessing the Environment (cont’d)
58
Forecasting
The part of organizational planning that involves creating
predictions of outcomes based on information gathered by
environmental scanning
Facilitates managerial decision making
Is most accurate in stable environments
Quantitative forecasting
Applying a set of mathematical rules to a series of hard data to
predict outcomes (e.g., units to be produced)
Qualitative forecasting
Using expert judgments and opinions to
predict less than precise outcomes
(e.g., direction of the economy)
Making Forecasting More Effective
60
Form a benchmarking
planning team.
Types of Resources
The assets of the organization
Financial
Physical
Human
Intangible
Structural/cultural
Techniques for Allocating Resources
64
Revenue Budget
Projects future sales
Cash Budget Expense Budget
Forecasts cash on hand Lists primary activities
and how much will and allocates dollar
be needed amount to each
Profit Budget
Combines revenue and expense
budgets of various units to determine
each unit’’s profit contribution
Tips for Managers: Improving
66 Budgeting
• Be flexible.
• Understand that goals should drive budgets—
budgets should not determine goals.
• Coordinate budgeting throughout the organization.
• Use budgeting/planning software when
appropriate.
• Remember that budgets are tools.
• Remember that profits result from smart
management, not because you budgeted for them.
A Gantt
67 Chart
Activity Month
1 2 3 4
Copy-edit manuscript
Design sample pages
Draw artwork
Print first pages
Print final pages
Design cover
Actual progress
Goals Reporting Date
A Load68 Chart
Editors Month
1 2 3 4 5 6
Ling
Antonio
Kim
Maurice
Dave
Rashid
Work scheduled
Allocating Resources: Analysis
69
Break-even Analysis
Is used to determine the point at which all fixed costs
have been recovered and profitability begins
Fixed costs (FC)
Variable costs (VC)
Total Fixed Costs (TFC)
Price (P)
The Break-even Formula:
Total Profit
Revenue Area
70 000
60 000
Revenue/Cost ($)
50 000 Loss
Area
40 000 Variable Costs
Breakeven Total
30 000 Point Costs
20 000
Fixed Costs
10 000
Project
A one-time-only set of activities that has a definite beginning
and ending point time
Project Management
The task of getting a project’s activities done on time, within
budget, and according to specifications
Define project goals
Identify all required activities, materials, and labour
Determine the sequence of completion
Project Planning
74 Process
Scenario
A consistent view of what the future is likely to be
Scenario Planning
An attempt not to try to predict the future but to reduce
uncertainty by playing out potential situations under
different specified conditions
Contingency Planning
Developing scenarios that allow managers to determine in
advance what their actions should be should a considered
event actually occur
Tips for Managers:
77 Preparing for
Unexpected Events
• Identify potential unexpected events.
• Determine if any of these events would have
early indicators.
• Set up an information gathering system to
identify early indicators.
• Have appropriate responses (plans) in place if
these unexpected events occur.
WHY
MANAGERS FAIL
IN PLANNING?
7 Reasons Why Managers Fail to Plan
• Some managers have been successful without any real planning. This success
becomes harder to repeat as a manager’s responsibilities increase. Planning is a
critical function for middle and senior level managers as they execute organizational
initiatives through others.
• Some managers do not have a system for planning. A good plan defines what needs
to be done and how it is to be done. Senior managers develop strategic plans that
apply to the entire organization. Middle and front line managers develop operational
plans to implement the strategic plans.
There are many tools used in planning including SWOT Analysis, vision and mission
statements, environmental scanning, resource analysis, etc. Since many managers
are promoted for their technical ability with no real training in management, this is
another area where managers can take a management seminar from a reputable
company to learn how to plan effectively.
• Some managers lack self-discipline. The managers I
have known who have effectively addressed this area
first admitted they had shortcomings, identified realistic
goals for themselves, and then committed to meeting
their goals. They kept practicing self-discipline until it
became routine for them.