Siemens Mobile: Stéphane BRET

SIEMENS MOBILE
ICM France
Stéphane BRET
ICM France Juin /2004

Siemens sales: 74,2 billions of euros
Information & Communication 29% of Siemens sales
Information and Communication Mobile 10.0

I&C: 22 billions € Information and Communication Networks 7.1
Siemens Business Services 5.2
Automation and Drives 8.4

Industrial Solutions and Services 4.0
Siemens Dematic 2.6
Siemens Building Technologies 5.0
Power Generation 7.0

Power Transmission and Distribution 3.4
Transportation Systems 4.7

Siemens VDO Automotive 8.4
Medical Solutions 7.4
Osram 4.2
Siemens Financial Services 8.4451)
Siemens Real Estate 1.6
1)
Total assets
Fiscal year 1st October 2002 - 30 September 2003
Source Siemens
Information & Communications
A strong performer in turbulent times
Revenue comparison (€B)
12 months ending September 2003

ICN
€26 €7.1 billion sales
€22
ICM
€18
€10.0 billion sales
€14
SBS
€9 €5.2 billion sales
€4
Nokia Siemens Cisco Alcatel Nortel Avaya

I&C
Siemens mobile
Sales 10 billion € in 2003*
End-to-end Applications & Solutions
Networks Mobile Cordless Wireless

Phones Products Modules
GSM-R
#1 Pre/post paid DECT Phones Modules
Video Streaming
Core Network GSM standard

#2
Microwave Europe
GSM/GPRS/3G
#3
*Fiscal year 1st October 2002 - 30 september 2003
Siemens France in 2003
Siemens in France 2003 2002

Orders (million €) 3,091 3,139
Sales (million €) 3,073 3,060
Results after Taxes (million €) 65.7 72.6
Headcount 10 960 11 080
Including: ICM / ICN in France
Sales (million €) 280
Headcount Sales & operation 240
Headcount R&D SRIT Lannion 100
Fiscal year 1st october 30 september 2003

Source Siemens France
« On the Move »
Mobile Phones
#2 Europe, #2 in GSM, #4 World
U15 SX1
(UMTS) SL55
S55
ST60 C62
Nouvelle Gamme 65
C 65 CF 65 CX 65 M 65 S 65
Multimédia Video on Multimédia Business &

for all Clamshell large screen goes outdoor mega pixel
Innovation Prototype
Virtual Keyboard for SX1
Description
• Projected virtual keyboard

• Mounted above the cell phone’s
display
Benefits
• Like a normal computer

• Control the all cell phone’s functions
• Write text messages or e-mails
• Increase data usage
Innovation Prototype
GSM Pen Phone
Description
• Shape of a pen
• No keyboard, just write it !
• Tri-band GSM phone
Benefits
• Natural user interface

• Easy to use
• Held in the pocket
• No specific pad / paper
« Multimedia in the phone »
ALVA mobile phone organiser
For visually impaired people
MC45
Benefits
Combines a GSM phone with:
SMS, Organizer and Notetaker function

Allows braille and speech in- and output
Push-to-talk over cellular (PoC)
8 Customer trials – Status January 2004
Based on IMS technology

Instant Messaging
Mobile chatting with your contacts
Description
Mobile Instant Messaging
• Get mobile access to MSN, AOL,
ICQ Instant Messaging
Benefits for End User
• Real time incoming & outgoing text

messages
• Presence status of your contacts
Benefits for the Operator

• Operator Community
and/or
• Access to MSN, AOL, ICQ
• Always-on service increasing
ARPU
• Wireless Village Standard
compliant
Ring Back Tone
Play content to your calling party
Description
Ring Back Tone
• Play content to the calling party

Tuuut, Tuuut instead of a tone
• SVI solution
• Partnership with InserTo
Benefits
• A new media is born !
• Music, personalization, advertising,
…
• Increased loyalty and revenues
Music to You
Download music to your mobile !
Description
• MP3, ACC+ Music files via GPRS

• Stand alone Digital Music Player
• Digital Right Management
Benefits
• Download on the move

• Shared revenues
• Secure solution accepted by all
major music labels
References
• T Online
• mmO2
Photoblog
Own website where you can post your images !
Description
• Web based imaging portal

• X-HTML interface for browsing with
PC or mobile
Benefits for User
• Full mobile usage

• Create own blog site and share
images with friends
• Post images directly from your mobile
to personal web-site as SMS, MMS,
e-mail
Benefits for Operator
• Increase GPRS traffic

Entreprises / Professionnels
Personal Car monitoring system
Description
 Car monitoring system via SMS
Intrusion detection
Speed limit
 Remote handling via SMS
 Switch off
 Live audio monitoring
Benefits
 Lend car to children
 Immediate reaction to thefts
Options
 Hands Free Car kit

 Car Alarm and Tracking
 Bump detection
 GPS for Location
Identicom
Triteq’s personnal alert device
Description
One button panic alarm for workers
 SMS text alert to co-workers
 Voice call opened to supervision center
 Coupled with operator location service
Benefits
 Lanyard, ID card format
 Precise description of field situation
 Improve staff retention, reduce trainings
 Reduce stress
References
 Tested by London National Health Service
M2M focus business
Metering/Monitoring
Description
For Gas, Water, Heating, Electricity,…
 Remote Metering devices
 Control load
 Bill customers
Benefits
 Reduce Fraud
 Reduce OPEX (maintenance and billing)
References
 ENEL
 Other utility companies
(AEM Milan, AEM Brescia, Acea Rome)

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SIEMENS MOBILE

ICM France Juin /2004

Information and Communication Mobile 10.0

Automation and Drives 8.4

Power Generation 7.0

Transportation Systems 4.7

Medical Solutions 7.4

Revenue comparison (€B)

12 months ending September 2003

Nokia Siemens Cisco Alcatel Nortel Avaya

End-to-end Applications & Solutions

Networks Mobile Cordless Wireless

Core Network GSM standard

Siemens in France 2003 2002

Sales (million €) 3,073 3,060

Results after Taxes (million €) 65.7 72.6

Headcount 10 960 11 080

Including: ICM / ICN in France

Sales (million €) 280

Headcount Sales & operation 240

Headcount R&D SRIT Lannion 100

Fiscal year 1st october 30 september 2003

Multimédia Video on Multimédia Business &

• Projected virtual keyboard

• Like a normal computer

• Natural user interface

Combines a GSM phone with:

SMS, Organizer and Notetaker function

Based on IMS technology

Benefits for End User

• Real time incoming & outgoing text

Benefits for the Operator

• Play content to the calling party

• MP3, ACC+ Music files via GPRS

• Download on the move

• Web based imaging portal

Benefits for User

• Full mobile usage

Benefits for Operator

• Increase GPRS traffic

 Hands Free Car kit

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