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Dr. Mps Memorial College of Business Studies: Presented By:-Himanshi Banswal B.B.A Iv Semester

Cadbury was established in Birmingham, England in 1824 and began operations in India in 1948. It now has manufacturing facilities across India and its corporate head office is located in Mumbai. Cadbury produces major chocolate brands like Dairy Milk, Crunchie, and Flake. It employs around 50,000 people worldwide and sells products in almost every country. Cadbury is the most preferred chocolate brand in India, with Dairy Milk being the most popular product.

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64 views9 pages

Dr. Mps Memorial College of Business Studies: Presented By:-Himanshi Banswal B.B.A Iv Semester

Cadbury was established in Birmingham, England in 1824 and began operations in India in 1948. It now has manufacturing facilities across India and its corporate head office is located in Mumbai. Cadbury produces major chocolate brands like Dairy Milk, Crunchie, and Flake. It employs around 50,000 people worldwide and sells products in almost every country. Cadbury is the most preferred chocolate brand in India, with Dairy Milk being the most popular product.

Uploaded by

Himanshi Banswal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PRESENTED BY :- HIMANSHI BANSWAL

B.B.A IV SEMESTER

DR. MPS MEMORIAL COLLEGE OF BUSINESS STUDIES


INTRODUCTION

• Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea,

coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin,

followed by his sons Richard and George. George developed the Bournville estate, a model

village designed to give the company's workers improved living conditions. Dairy Milk

chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared

with rival products.


CADBURY IN INDIA

• In 1948, Cadbury India began its operations in India by importing chocolates. On 19 July

1948, Cadbury was incorporated in India. It now has manufacturing facilities in Thane, Induri

(Pune) and Malanpur (Gwalior), Hyderabad, Bangalore and Baddi (Himachal Pradesh) and

sales offices in New Delhi, Mumbai, Kolkata and Chennai. The corporate head office is in

Mumbai. The head office is presently situated at Pedder Road, Mumbai, under the name of

"Cadbury House". This monumental structure at Pedder Road has been a landmark for the

citizens of Mumbai since its creation.


PROFILE OF CADBURY

• Type Confectionery

• Founder Jhon Cadbury

• Current Owner Cadbury plc

• Country of Origin United Kindom

• Introduce 1950 related brands Cadbury Products

• Market world websites www.cadbury.co.uk


ADVERTISING
• The Cadbury signature logo is derived from the
signature of William Cadbury.It was adopted as
the worldwide logo in the 1970s.

• Cadbury famously trademarked the colour


purple for chocolates with registrations in 1995
and 2004. However, the validity of these
trademarks is the matter of an ongoing legal
dispute following objections by Nestlé.
PRODUCTS RANGE

• Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie,

Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons;

the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes which are

most popular around holidays, such as Christmas and Halloween.


COMPANY OVERVIEW kam karna hai

• Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate

gum and candy brands. We employ around 50,000 people and have direct operations in 60

countries selling our products in almost every country around the world.
CONCLUSION

Cadbury is the most preferred brand than other brands in India and DairyMilk is the

most preferred product from Cadbury.Flavor and packaging are most important factors

that affect the buyingbehavior of customer. 57% of customer recalls advertisement

before buying theproduct. So by our research it is concluded that advertisement affects

the buyingbehavior.41% people like crunchy and 32% people like nutties chocolate.

And mostof the people like small packs. Free gift are more attracting for children and

priceoffer schemes attracts middle group more.

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