Chapter 10

MEDIA AND INFORMATION
LITERATE INDIVIDUAL
Improved quality of life
Greater political participation
IN THIS Better economic opportunities
CHAPTER Improved learning environment
More cohesive social units
Others – disaster risk preparedness

CHAPTER OVERVIEW
• IN THIS WORLD, WE
MAY DETERMINE HOW
POWERFUL A PERSON IS
BY HIS OR HER GRASP
ON THE MEDIA AND
PUBLIC INFORMATION.
• IT IS KNOWN THAT WITH
GREAT POWER COMES
GREAT RESPONSIBILITY.
IMPROVE QUALITY OF LIFE
• BEING LITERATE IN MEDIA AND INFORMATION WILL GRANT ONE THE OPPORTUNITIES TO CREATE,
SHARE, EXCHANGE INFORMATION, IDEAS, PICTURES AND VIDEOS THROUGH VIRTUAL
COMMUNITIES AND NETWORK.
• GEOGRAPHICAL LOCATION AMONGST FAMILY MEMBERS IS NOT A HINDRANCE ANYMORE

BECAUSE OF MEDIA AND INFORMATION.
• EVEN IN EDUCATION, A LOT OF MATERIALS SUCH AS VIDEOS AND PICTURES CAN BE

RESEARCHED IN ORDER TO PROVIDE ADDITIONAL KNOWLEDGE ON THE SUBJECT.
GREATER POLITICAL PARTICIPATION
• THERE ARE 4 ASPECTS OF POLITICAL PARTICIPATION, AND THESE ARE: VOTING, CAMPAIGN
ACTIVITY, CONTACTING OFFICIALS AND COLLECTIVE ACTIVITIES. AN INDIVIDUAL CAN
MAXIMIZE HIS/HER POLITICAL PARTICIPATION IN ALL OF THESE ASPECTS IF HE/SHE IS MEDIA AND
INFORMATION LITERATE.
• TODAY, EVEN FILIPINOS WHO ARE CURRENTLY RESIDING OVERSEAS CAN STILL PRACTICE THE
RIGHT OF SUFFRAGE IF THEY ARE AWARE OF ABSENTEE VOTING.
• AS FOR CAMPAIGN ACTIVITIES, POLITICIANS HAVE BEEN USING TELEVISION AND RADIO ADS
EVEN BEFORE THE 21ST CENTURY TO SHOWCASE THEIR POLITICAL AGENDA, EXPRESS
VIEWPOINTS OF CURRENT AND TRENDING ISSUES, PERFORM POLITICAL DEBATES ON AIR AND
MOST OF ALL ENTICE THE VOTING PUBLIC TO CHOOSE THEM FOR A SPECIFIC OFFICE.
BETTER ECONOMIC OPPORTUNITIES
• MEDIA LITERACY. THIS SKILLS RESULTS TO A HIGHER LEVEL OF CONSUMER KNOWLEDGE AND
AWARENESS, WHICH CAN HELP THE GENERAL PUBLIC BE MORE AWARE OF THE ECONOMIC
ISSUES IN THERE COMMUNITIES.
• WE LIVE IN THE SOCIETY WHERE WE ARE SURROUNDED BY THE MEDIA AND BECAUSE OF THIS,
HAVING MEDIA LITERACY CAN HELP YOU MAKE SMARTER ECONOMIC DECISION. MEDIA MUST
BE TAKEN SERIOUSLY IN ORDER TO IMPROVE YOUR UNDERSTANDING OF THE CURRENT
ECONOMIC STATUS. A MEDIA LITERATE PERSON WOULD BE ABLE TO MAKE SMART ECONOMIC
DECISION BASE ON THE MEDIA AIRINGS OF THE LOCAL STATIONS.
• SOCIAL MEDIA IS BASED ON CONVERSATIONS AND A COMPANY THAT USES THESE SITES OFTEN
WILL IMPROVE THAT COMPANY’S POPULARITY AS MORE AND MORE PEOPLE TALK ABOUT IT.
• INFORMATION LITERACY. THIS SKILL IS VITAL BECAUSE IT INCREASES AND MAXIMIZES
PEOPLE’S CONTRIBUTION TO A PROSPEROUS AND SUSTAINABLE ECONOMY.
INFORMATION IS EXTREMELY IMPORTANT IN THE ECONOMY AND COUNTRY’S THAT ARE
MOSTLY INFORMATION LITERATE ARE THE THAT CAN COPE AND COMPETE WELL IN THE
GLOBAL ECONOMY.
• INFORMATION IS A VITAL SOURCE FOR WORLDS ECONOMIES.

• MEDIA AND INFORMATION LITERACY (MIL). THIS IS THE COMBINATION OF THE TWO
LITERACY SKILLS BASED ON INFORMATION. THIS SKILL HELPS PEOPLE IMPROVE THEIR
INVOLVEMENT IN THEIR RESPECTIVE ECONOMIES.
• MEDIA INFORMATION LITERACY IS BECOMING NECESSARY IN THE DEVELOPMENT OF

MEDIA AS WELL AS THE ECONOMIC, POLITICAL AND SOCIAL CHANGES IN SOCIETY.
IMPROVE LEARNING ENVIRONMENT
• THE ADVANCEMENT OF INFORMATION AND COMMUNICATION TECHNOLOGIES HAS CHANGED
MEDIA OVER THE YEARS. TECHNOLOGY HAS BECOME THE NORM IN OUR DAILY LIVES, AND IS QUITE
COMMON AMONG THE YOUNGER GENERATION. SINCE TECHNOLOGY HAS BECOME SO COMMON
PLACE, IT IS NOW DEEMED AN ESSENTIAL LIFE SKILL FOR EVERYONE (GUTIERREZ & TYNER, 2012).
• IN THE LEARNING ENVIRONMENT MEDIA AND INFORMATION LITERATE INDIVIDUAL’S MAY REFER TO
EITHER EDUCATORS OR LEARNERS WHO TEACH AND LEARN WITH MEDIA. MANY EDUCATORS ARE
ALREADY USING BLOGS, WIKIS, PODCAST, STREAMING VIDEOS AND OTHER POWERFUL WEB TOOLS
TO PROMOTE STUDENT LEARNING AN ENGAGEMENT. WEB-BASED LEARNING WILL PROBABLY NOT
REPLACE THE TRADITIONAL FACE-TO-FACE WAY OF LEARNING, HOWEVER, IT WILL BECOME A TOOL
TO ENHANCE THE CONVENTIONAL APPROACH TO LEARNING (RUIZ, MINTZER, & LEIPZIG, 2006).
MORE COHESIVE SOCIAL UNITS
• GROUP COHESIVENESS, GROUP COHESION, OR SOCIAL COHESION IS THE STRONG BOND THAT LINKS
EVERYONE IN THE GROUP AND IT KEEPS THEM TOGETHER NO MATTER HOW TOUGH THEIR OBSTACLES
MAY BE. COHESION ALSO MEANS STICKING TOGETHER (A GLUE FOR EXAMPLE IS A COHESIVE).
WORKING TOGETHER IN A GROUP WILL ONLY IMPROVE EVERYONE’S PERFORMANCE IN THE
GROUND AND HELP THEM DEVELOP NEWER SKILLS (SKILLSYOUNEED).
• A MEDIA AND INFORMATION LITERATE INDIVIDUAL CAN HAVE ONE’S OWN EFFORT AS WELL AS
SEEING THE GROUP EFFORT. THE INDIVIDUAL CAN THEN ORGANIZED A GROUP WORKING TOGETHER
FOR A BETTER GO RATHER THAN AGAINST EACH OTHER. WITH THIS THE INDIVIDUAL WILL NOT BE “A
STONE WASTED IN THE FIELD” BUT INSTEAD HE/SHE BECOMES “A PART OF AN EDIFICE”.
• AT THE HEART OF ADAIR’S ACL IS THE ASPIRATION OF THE GROUP. THE THREE AREAS TO CONSIDER
ARE:
1. THE NEED TO ACCOMPLISH THE TASK.

2. THE NEED TO MAINTAIN THE SOCIAL COHESIVE UNIT.
3. THE SUM OF THE GROUP’S INDIVIDUAL NEEDS.
• INFORMATION IS CRUCIAL IN ANY DISASTER. THE MORE INFORMATION THAT IS SPREAD BY THE MEDIA
ON CERTAIN DISASTER’S CAN BETTER PREPARE AGENCIES IN PREPARING FOR THE DISASTER AND THUS
SAVE MORE LIVES.
HOW BEING MEDIA AND INFORMATION LITERATE
HAS HELP YOU IMPROVE YOUR LIFE?

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MEDIA AND INFORMATION

Greater political participation

IN THIS Better economic opportunities

CHAPTER Improved learning environment

More cohesive social units

Others – disaster risk preparedness

• GEOGRAPHICAL LOCATION AMONGST FAMILY MEMBERS IS NOT A HINDRANCE ANYMORE

• EVEN IN EDUCATION, A LOT OF MATERIALS SUCH AS VIDEOS AND PICTURES CAN BE

• INFORMATION IS A VITAL SOURCE FOR WORLDS ECONOMIES.

• MEDIA INFORMATION LITERACY IS BECOMING NECESSARY IN THE DEVELOPMENT OF

1. THE NEED TO ACCOMPLISH THE TASK.

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