Houses From Waste Plastic Bottles
Houses From Waste Plastic Bottles
Houses From Waste Plastic Bottles
Nature of Demand
• Due to high cost of building houses not everyone can build a house.
• People spend their whole lives in rent houses because they can not afford
the heavy cost.
• A lot of people want their own houses at low cost
• According to survey demand of these houses are much more in less
developed areas, villages and at hilly areas
• In India there exist more than three to four thousand houses made by
plastic bottles.
• In Africa these houses are recommended at government level.
• After considering these points we concluded that there will be a great
number of people in Pakistan need this service.
Products or Services
Distinctive Characteristics
• Cost efficient
• Durability of 300 years
• Bottle filled with sand is 20 times stronger than a brick
• Non-brittle
• Bullet proof
• Absorb abrupt shock loads
• Less construction material required
• Easy to build
• Temperature constant ( cool in summer & vice versa)
• Green construction
• Reduce plastic bottle waste and environmental pollution
Material
Strengths:
• Traditionally adopted
• More floors can be constructed
drawbacks:
• Very costly
• Brittle fastly
• Labor cost
• More binding material required
• Cause environmental pollution
Methods of Distribution
Market plan
• The method of distribution is through the telephone which connects you to the
manager who will guide you about all the procedures and cost factors
• You can also visit the Office which will be in Islamabad
• Our service will be reachable throughout Pakistan
Targeted audience
Market plan
Market plan
• The price will depend upon the size of the house and the rate of binding material
and other supplements required for the construction.
• Also the labor cost and the instruments cost will be included.
• An small single story one bed room, kitchen, bath room and dining room house
will cost approx. 1 lack to 2 lack . Depending upon the size of the rooms.
• The cost of the land is excluded.
Promotions
Market plan
• The promotion of this service will be done through different advertising platforms
• We will use television commercial adds on news channels to spread awareness
among people because there in rural areas the news channels and the news
papers will be easily available .
• Billboard banners will also be used for promotional purposes.
operational plan
facilities inventory