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Subject:-SEO Topic Name:-: Auditing An Existing Site To Identify Seo Problems

The document outlines the key elements to audit when analyzing an existing website for SEO problems. These include checking usability, accessibility for search engines, keyword usage, URLs, title tags, content, metadata, XML sitemaps, redirects, internal linking, subdomains, and geolocation. Conducting a thorough SEO audit of these areas can help identify issues that may be preventing the site from ranking well in search engines.

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Nityashreeba Gohil
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119 views16 pages

Subject:-SEO Topic Name:-: Auditing An Existing Site To Identify Seo Problems

The document outlines the key elements to audit when analyzing an existing website for SEO problems. These include checking usability, accessibility for search engines, keyword usage, URLs, title tags, content, metadata, XML sitemaps, redirects, internal linking, subdomains, and geolocation. Conducting a thorough SEO audit of these areas can help identify issues that may be preventing the site from ranking well in search engines.

Uploaded by

Nityashreeba Gohil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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UPET mahila collage- Dhrol

BCA sem-5
 Subject:- SEO

 Topic Name:- AUDITING AN EXISTING SITE TO


IDENTIFY SEO PROBLEMS

 Group Member :- 1] hinsu Asveta. Rollno:-17


2] gohil Nayanaba. Rollno:-15

 Guided by :- kanani rakeshsir.


 Auditing an existing
site to identify seo
problems
~ Auditing of an existing site is one
of the most important task of SEO.

~ It is new field for old website .


~ Web developer does not have
any idea about SEO work.
~ Various Elements of auditing an
existing site from seo
perspective are as follows :
Usability :
 Although this may not be seen as a
direct SEO issue, it is a very good place to
start.
 Usability affects many factor,including
conversion rate , as well as the propensity of
people to link to a site.
Accessibility/ spiderability :
 Make sure the site is friendly to search
engine spider.
Search engine health check :
1). Perform a site:yourdomain.com search in the
search engines to make sure all tour pages
appear to be in the index.
Compare this to the number of unique
pages you believe you have on your site.

2). Test a search on your brand terms to make


sure you are ranking for them
3). Third check the google cache to make sure
the cached versions of your pages.
Keyword health check
 Are the keywords being targeted? Does the
site architecture logically flow from the way
user search related keywords? Does more
than one page target the same exact
keyword.
URL Check :
 Make sure you have clean,short,descriptive
URLs.
 Descriptive means keyword-rich but not
keyword-stuffed.
 You don’t want parameters appended,and
you want them to be simple and easy for
user(and spiders) to understand.
Title tag review :
 Make sure the title tag on each page of the
site is unique and description.
 Ideally, don't waste your time by including
the brand name of your organization in the
URL.
 If you must include it, the brand name
should show up at the end of the title tag ,not
at the beginning ,as placement of keywords
at the from of a URL brings ranking benefits.
Content review :
 Do the main pages of the site have enough
content?
 Do these pages all make use of header tags ?
 A subtler variation of this is making sure the
percentage of pages on the site with little
content is not too high compared to the total
number of pages on the site.
Meta tag review :
 Check for a meta robots tag on the pages of
the site.
 If you find one ,you may have already spotted
trouble .
 An unintentional NoIndex ,NoFollow tag
could really mess up your search ranking
plans.
 Also make sure every page has a unique
meta description.
Sitemap file and robots.txt file
verification :

 Use the google webmaster tools robots.txt


verification tool to check your robots.txt file.

 Also verify that your sitemap file is


identifying all of your canonical pages.
Redirect check :
 Use a server header checker such as Live
HTTP headers to check that all redirects used
on the site return a 301 HTTP status code.

 Check all redirects the way to make sure the


right thing is happening.

 This include checking that the canonical


redirect is properly implemented.
Internal linking checks :
 Look for pages that have excess link.

 Google advises 100per page as a maximum,


although it is OK to go with more important
and heavily linked –to pages.

 Make sure the site makes good use of anchor


text on its site internal links.
Avoidance of unnecessary
subdomains :
 The domains may not apply the entirety of a
domain’s trust and link juice weight to
subdomains.
 These is largely due to the fact that a
subdomains could be under the control of a
different party,
 and therefore In the search engine’s eyes it
needs to be separately evaluted.in the great
majority of cases,subdmains content can
easily go in the sub folder.
Geolocation :
 If your concern is more about ranking for
chicago pizza because you own a pizza
parlour in chicago ,make sure your address
is on every page of your site.
 You should also check your result in google
local to see whether you have a problem
there.

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