DSMM ASSIGNMENT ON
FB ADVERTISING
Submitted By:
Abhisek Dash-18202073
Sugyani Padhi – 18202130
Subhashree Upadhyaya-18202126
Shruti Padhi -18202115
Samikshya Rath-18202111
Pragnya Pabani-18202103
Sweta Mohapatra-18202133
Choosing an Objective for Facebook Campaign
• Facebook campaign objective determines what optimization and bidding options user will have
throughout the campaign setup process.
• Facebook has now 11 different campaign objectives.
• Brand awareness – Local awareness
• Reach
• Traffic
• Engagement
• App installs
• Video views
• Lead generation
• Messages
• Conversions
• Product catalog sales
• Store visits
Awareness
Objectives that generate interest in your product or service:
•Boost your posts
•Promote your page
•Reach people near your business
•Increase Brand Awareness
•Increase your reach
Consideration
Objectives that get people to start thinking about your business and look for more information about it:
•Send people to a destination on or off Facebook
•Get installs of your app
•Raise attendance at your event
•Get video views
•Collect leads for your business
Conversion
Objectives that encourage people interested in your business to purchase or use your product or service:
•Increase conversions on your website
•Increase engagement in your app
•Get people to claim your offer
•Promote a product or catalogue
•Get people to visit your shops
Creating an Ad Set
• The ad sets section is where user will organize your audiences. Creating different ads
sets depending on these specifications. After user have set up all audiences, user will
have multiple ad sets in this section of the structure.
• Steps for creating Ad set
Open your Ads Manager or Power Editor and click +Create Campaign.
After selecting Campaign Objective, user will navigate to the Ad Set tab.
In Ad Set tab select Create Multiple New Ad Sets from the drop down menu at the top
of the screen.
In the Audience section, you’ll be able to add audience, locations and age range
variations you wish to target in each ad set.
One more important difference is in Distribution model. Multiple ad set creation offers
Even distribution and Balanced distribution.
Click Review Ad Sets to make sure you’ve set them up correctly. If everything’s good
click Continue to create the ad that will be associated with your ad sets.
HOW TO CREATE AD SET ?
• Click create in fb’s AD MANAGER
• Select create multiple new ad sets from ad set level
• Click ad variation
• Then finish creating ad
DIFFERENCE BETWEEN AD SET AND AD
AD SET AD
It’s where you define your targeting how much Its where you test which ads works better.
you want to spend bidding and placement.
It’s a set of more than one ads. This is the final ad we choose to accomplish
our end objective.
HOW TO CHOOSE AUDIENCE ?
• To create and manage your Facebook target audiences, you’ll have to use the Audience
Manager tool.
• You can find this tool in the Business Manager, by clicking on the top-right menu and
selecting “Audiences.”
• On the Audiences page, you can see all your saved Facebook audiences, as well as create
new ones. To understand the wide range of targeting options that come with Facebook ads,
let’s start from the basics.
Facebook has primarily three types of audience:
1. Saved Audience -:These are those audiences that can be defined by choosing peoples
interest, location, age, gender, used devices location, income level, etc.
2. Custom Audiences -:We make a customized audience set for a particular type of pitching or
for niche market
3. Look Alike Audiences -: These are the audience that let you reach the people who are
similar to your existing customer database
Facebook provides Location-based targeting, Demographics-based targeting, Behaviour-based
targeting.
HOW TO CHOOSE LOOK ALIKE
AUDIENCE ?
• Create a video
• Setup email list
• Create conversion
• Construct page likes
HOW TO CHOOSE CUSTOM
AUDIENCE???
• Upload an audience of current customer
• Base an audience on website visitor behaviour
• Generate an audience built on fb engagements
Facebook Ad Placement
• Automatic placement
• Edit Placements
• There are several territories where ads can be shown, including:
Facebook’s mobile and desktop newsfeeds
Instagram
The Audience Network
Messenger
HOW TO CHOOSE PLACEMENTS ?
• Facebook news feeds placement(ADS appears on the desktop
• Insta feed placement
• Facebook marketplace
• FB suggested videos
• FBs right column
• messenger inbox
• Stories in FB,INSTA,MESSENGER
• FB’s instream videos
WHAT ARE THE PLACEMENT
OPTIONS???
• FB
• INSRAGRAM
• AUDIENCE NETWORK
• MESSENGER
HOW TO CHOOSE BUDGET AND
SCHEDULE ?
• Set a target revenue goal
• Create a customer conversion path in ad’s manager
• Create a two part ad campaign
• Monitor your results and adjust your ad campaign
Thank You!
