Pdsa Cycle
Pdsa Cycle
Pdsa Cycle
OBJECTIVES
• Building Customer Awareness – bringing the product to the attention of potential customers
• Introducing the product’s benefits – Benefits can include saving the customer time or money.
The product may also help the customer get more enjoyment out of life, such as sporting
goods that help the user be more competitive in his favorite sport. For products marketed to
business, the marketing message many times stresses that they will improve the company's
productivity.
• Maintaining High Customer Satisfaction - Excelling at customer service and maintaining high
customer satisfaction provide immediate rewards through increasing the likelihood the current
customer will purchase the product again. Encouraging word-of-mouth recommendations of
the product from extremely satisfied customers is one of the least expensive and most
effective marketing strategies a small business owner can use.
• Creating a Cost Effective Marketing Plan - The small business owner needs to conserve capital
and spend money only on marketing strategies that have a high probability of securing
significant numbers of customers
QUESTIONS AND PREDICTIONS
• WHAT? I made a unique flavor of graham cake, something different that others have not done
yet.
• WHO? Students, Adults, Employees even some children who can taste our product. Its
summer season everyone is craving for some desserts to refresh their minds.
• WHEN? Now. Anytime.You can order some of our products and we can deliver it as soon as
possible.
• WHERE? Sweet Treats store that will be located at Gov. F.N.DY. San Fermin Cauayan City
Isabela, near Isabela State University.
• Problems:
- People will not going to buy it because they are not familiar with the
change of the product
- It is hard to sell it because some people are not interested.
• Unexpected Observations
- It is unique. People will become interested because it is something
different. They will being curious about the product.
- Because of the change of the product being upgraded it is more
presented. It has a unique taste, people will love it.
WHAT HAS LEARNED
• I thought people will not love it because they are not familiar with the product. But some
people will be curious about what is it, about what its taste like. Creating something different
of your product is good for your product to become popular. People focuses on innovation
and quality of the product. People are more curious of innovation. People buy some products
that they are curious with but focus on its performance, its durability, its serviceability and the
features of quality of the product and also people but the products because of the benefits
they will get.
CHANGES TO BE MADE
• I made Mango Graham Cake. I change the milk of the graham cake
into its flavor mango with a little bit of cream and condensed milk
to create a sweet taste. I also added ice cream flavored in the
graham cake. There are still many changes in the product, the taste,
the image of the product. Changes are good but other changes are
bad. So you need to be wise in making decisions, of how you will
benefit yourself in creating some changes and how you will benefit
others in that kind of change.