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Uber Case

Uber has diversified into new business lines like food delivery and freight while focusing on issues like safety and sustainability. It operates in 40 Indian cities and is looking to launch financial services there by 2020. Uber faces challenges regulating its status, balancing financial discipline with growth, and transitioning to autonomous vehicles. In the short term, Uber aims to promote emissions controls, ridesharing over individual rides, reduce food waste, and provide driver benefits. Long term goals include encouraging electric vehicles, expanding services, and establishing vehicle rentals and shuttles. While Uber is a sharing economy platform, it exhibits aspects of both sharing and gig economies by facilitating peer-to-peer services through independent contractors.

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Naveen Kumar Baraik
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247 views10 pages

Uber Case

Uber has diversified into new business lines like food delivery and freight while focusing on issues like safety and sustainability. It operates in 40 Indian cities and is looking to launch financial services there by 2020. Uber faces challenges regulating its status, balancing financial discipline with growth, and transitioning to autonomous vehicles. In the short term, Uber aims to promote emissions controls, ridesharing over individual rides, reduce food waste, and provide driver benefits. Long term goals include encouraging electric vehicles, expanding services, and establishing vehicle rentals and shuttles. While Uber is a sharing economy platform, it exhibits aspects of both sharing and gig economies by facilitating peer-to-peer services through independent contractors.

Uploaded by

Naveen Kumar Baraik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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ECONOMICS OF

CORPORATE
SUSTAINABILITY

UBER CASE

GROUP - 1
1. Current Scenario

– Diversifying itself into new territory like food business.


– Uber Freight launched to connect trucking companies and their drivers directly
with shippers, which allowed carriers to make hassle-free bookings.
– In 100 days, our stream of self-driving vehicles rose by an average of 80,000
miles per week from 1 million individual miles up to 2 million.
– High Powered emergency button introduced to tackle safety issues in the US
2018.
– Focusing on sustainable mobility that are future focused like congestion,
pricing, infrastructure for e-bikes, and better data for better design
Uber in India

Has faced several sexual


Launched in 2013 in Currently has operations in assault allegations and
Bangalore 40 cities (Jan 2019) cases of violence against
riders and drivers

UberBoat was launched in


Looking at the poor Further, UberAuto,
Mumbai for short trips
internet connectivity Uber UberMoto were launched
between Alibaugh and
launched UberLite. for sustainable commute
Gateway Of India

Uber Money is expected to


be launched by 2020( its
own UPI payment system)
2. Strategy to manage Uber’s
business environment
– One is a strategy for entering and penetrating markets with the objective of quickly
winning the market and emerging as the dominant firm. Uber typically enters
markets without obtaining regulatory approval.
– The second phase is maintaining and strengthening its market position in the face of
market challenges by its rivals without sacrificing its core platform and challenges
from the institutional environment, such as the possibility of having its drivers
classified as employees rather than as independent contractors. Uber’s most
important resource is the capacity of its network to carry passengers.
– The third is extending its platform to accommodate complementary activities such
as UberEATS and other delivery services.
– The fourth phase is to transition to autonomous vehicles, which generates a host of
challenging issues.
Continued:

– Uber has been trying to balance “paying the bills” and “big shots”:
– Uber’s new CEO committed to both instilling financial discipline ahead of a
potential IPO .
– Aside from the considerable task of repairing the company’s damaged image
and culture, finding a balance between these goals will be his major challenge
going forward.
– New chief executive and former Expedia CEO Dara Khosrowshahi is just weeks
into his new role
– Stated target of taking Uber public within the next 18-36 months,
3. Difference between Sharing Economy and Gig Economy

Sharing Economy Gig Economy Uber


Definition An economic model defined A labour market characterized Says that it is a sharing economy but it
as a peer-to-peer based by the prevalence of short- actually is a mix of both
activity of acquiring, term contracts or freelance
providing or sharing access to work as opposed to
goods and services permanent jobs
Working Model Works as a P2P (peer to peer) Freelancers are hired by The driver-customer relation is of P2P
model companies model but drivers are hired as
contractors by Uber
Growth Driver Grew as people realized it Grew as companies tend to The extra income earned by drivers
helps some to save money look for cheaper resources and after all related costs is lower than
while for others to make individuals who prefer to work minimum basic income in many
some extra income independently countries
Impact on Improves efficiency, Improves efficiency, diversity in No internal data was available that
environment sustainability and community workplace would allow independent researchers
and society to assess the impact on environment
4. Sustainability for Uber (Short-
Term)
– Ensure that vehicles used by drivers are certified for emission control
– Ensure that more consumers prefer sharing ride (by charging lower on Share
and more on individual rides)
– Minimize food wastage from cancelled food orders on UberEats (by partnering
with local NGOs)
– Provide employment benefits like healthcare to drivers (who remain active for
more than 8 hours a day on average over a year)
5. Sustainability for Uber (Long-
Term)
– Encourage drivers to shift to electronic vehicles (by providing car loans at a
cheaper rate)
– Partner with businesses that deal with car resales (to increase fleet size, ensure
cheaper cars for drivers and an easy outlet for those drivers who want to sell
their cars)
– Uber Rental (launch self drive car rental service where customers can keep the
car for longer durations)
– Last mile delivery platform by Uber
– Uber Shuttles (Uber’s own bus service, may contract with the technoparks)
6. Business Model
7. Relation between Sharing Economy and Circular Economy

Circular Economy- A circular economic system aims at eliminating waste by continual use of
resources. Circular systems employ reuse, repair, refurbish and recycling to create a close-
loop system, minimizing the use of resource inputs, creation of waste and carbon emission.

• In sharing economy, people rent out their spare assets to others that need them. By doing so it is ensured that the
asset is better utilized and does not get wasted by lying idle. An estimate suggests that 95% of a car’s lifetime is
spent standing idle.
• It does not exactly fit into circular economy but suppose you need a drill machine, ideally you would have bought
one but in comes an app that tells you who in your neighborhood has a drill machine. So now, instead of buying a
new one, two households are sharing the same machine.
• By sharing assets, one reduces the use of resource input thus leading to lower waste creation and carbon
emission. Essentially fulfilling the objectives of a circular economy

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