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Key Responsibility Area

KRAs, or key result areas, define the main responsibilities and goals an employee is expected to focus on during the year. For an IT manager, common KRAs include managing technology systems, overseeing IT staff and operations, ensuring data security, and handling budgets. Marketing managers typically have KRAs centered around developing pricing and advertising strategies, identifying new customers, building the brand, and coordinating marketing efforts. Both roles require relevant experience and skills specific to their functions.

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Nitin Sharma
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988 views8 pages

Key Responsibility Area

KRAs, or key result areas, define the main responsibilities and goals an employee is expected to focus on during the year. For an IT manager, common KRAs include managing technology systems, overseeing IT staff and operations, ensuring data security, and handling budgets. Marketing managers typically have KRAs centered around developing pricing and advertising strategies, identifying new customers, building the brand, and coordinating marketing efforts. Both roles require relevant experience and skills specific to their functions.

Uploaded by

Nitin Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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What do we understand by KRAs

 The job profile for the employee that enable them to have
better clarity of their role. It should be well-defined,
quantifiable and easy to measure which also helps employees
to align their role with that of the organization.

 KRAs are broad categories or topics on which the employee


has to concentrate during the year.

For example, an employee who is working as Marketing


Manager needs to maintain brand image and value.
KRAs of IT Managers
 Manage information technology and computer systems
 Plan, organize, control and evaluate IT and electronic data operations
 Manage IT staff by recruiting, training and coaching employees, communicating job expectations and appraising
their performance
 Design, develop, implement and coordinate systems, policies and procedures
 Ensure security of data, network access and backup systems
 Act in alignment with user needs and system functionality to contribute to organizational policy
 Identify problematic areas and implement strategic solutions in time
 Audit systems and assess their outcomes
 Preserve assets, information security and control structures
 Handle annual budget and ensure cost effectiveness
Required Skills Set:
 Proven working experience as an IT manager or relevant experience
 Excellent knowledge of technical management, information analysis and of computer hardware/software
systems
 Expertise in data centre management and data governance
 Hands-on experience with computer networks, network administration and network installation
 Ability to manage personnel
KRAs of Marketing Managers
 Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
 Identifying new customers.
 Understanding and developing budgets, including expenditures, research and development appropriations,
return-on-investment and profit-loss projections.
 Compiling lists describing our organization's offerings.
 Developing and managing advertising campaigns.
 Organizing company conferences, trade shows, and major events.
 Building brand awareness and positioning.
 Evaluating and maintaining a marketing strategy.
 Directing, planning and coordinating marketing efforts.
 Communicating the marketing plan.
 Evaluating competitors.
Required Skills set:
 Experience with creating a marketing campaign, marketing strategy, and marketing plan.
 Experience with online marketing, including social media, and content marketing.
 Understanding of public relations.
 Advanced communication skills.
 Ability to quickly adapt to change.
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