Cibo Sano

CIBO SANO
FOOD 4 LIFE
A MARKETING PLAN ABOUT A RESTAURANT THAT DEAL WITH HEALTHY FOOD

 GROUP MEMBERS:
SHAHRUKH GHULAM NABI
DANISH ZAHID RAJPUT
SYED NADIR SHAH
SHEIKH MUHAMMAD SHARIQ
PRESENTED TO MISS ARSA QURESHI

EXECUTIVE SUMMARY:
• The restaurant will be hub for the people which are more conscious towards
their health so they will be free to select from a wide variety of fast food
products. We assure you a family oriented environment in which you will feel
comfortable.
• Business Objectives
• Mission Statement
• Guiding Principles
1. Being Mindful of our Customers and our Staff
2. Gratitude
3. Our Service
• Keys to Success:
1. Upgrading with respect to customer demand
2. Location
MARKETING ANALYSIS:
• Market needs
1. Convenience:
2. Customer Service:
3. Competitive Pricing
4. Selection:
5. Accessibility
• Market Trends
1. Health Conscious People:
2. Food Quality
• Market Growth
SWOT ANALYSIS:
STRENGTHS OPPORTUNITY
 Healthy Menu  Chances of Growth
 Quality Service  Healthy lifestyle trends
 Home meal delivery
WEAKNESSES THREATS
 New brand  Similar Concept
 Inexperience Team
OBJECTIVES:
 Develop brand awareness.
 Increase in sales revenue.
 Capture Market shares.
 Develop strong market position.
 Expand the business.
 Build customer loyalty.
 Deliver quality service.
ISSUES:
 Local brands.
 Customer mind set.
 Health factor along with taste.
 Supplier power.
 Government policies.
MARKETING STRATEGIES
CIBO SANO
FAST FOOD
PRODUCTS: PRICE:
 BURGERS 199/-
 BROAST 299/-
 SANDWICHES 99/-
 PIZZA 1199/-
SEA FOOD
 FISH 599/-
 LOBSTERS 1099/-
 PRAWNS 999/-
DRINKS:
 FRESH JUICES 175/-
 COFFEE 199/-
 SOFT DRINKS 50/-
PLACE:
KARACHI-SINDHI MUSLIM SOCIETY
PROMOTION:
 Social Sites ( Facebook,Instagram,Youtube,Blogs)
 Advertisement (Through TV Channels, Billboard,
Internet advertisement ,Pamphlets, Newspapers)
 Promotion through activities at malls, amusement
parks
 Food gala events in educational institutes
MARKET SEGMENTATION & TARGET:
 Elite class, Upper class , upper middle class

 Health conscious people
 Age: 15-60
 Separate children food section
ACTION PROGRAMS:
 Creating strong customer relationships by giving best quality food and skilled
worker.
 Giving priority to customers by fulfilling customer’s satisfaction over competitors.
 Cibo Sano has strong product benefits compared to current market offerings.
 To achieve our objectives we will offer our unique food variety designs at a
suggested retail prices.
 Our future strategies covers 80 percent of the consumer market.
 We will increase our sales force and add a sales trainer to support for our market
plan.
 Advertising of one million will emphasis the uniqueness of our products through
customer’s practical involvement.
 To achieve consumer awareness in the first year, our advertising voice share will
be considerably higher than that of the market leaders.
CONTROLS:
 Control of food leaving the kitchen.
 Time & attendance, including tip reporting, labor budgeting, & labor scheduling.
 Purchasing, inventories, and food costing are all inter-related in the typical restaurant
operation.
 Deliveries checked for weight, quality, and pricing.
 Menu items changed for seasonal changes.
 A weekly & perpetual (on some items) restaurant inventory checked.
 You monitor budget weekly overtime & split shifts.
House incentive program developed.
 Management incentive program based upon controllable results
 Developed an overhead expense budget.
 Linen & laundry bills analyzed
 Key financial data reviewed daily & in weekly meetings
BUDGET: 1500 MILLION
PLACE’S PRICE 500 MILLION STAFF/COOKERY/UTILITIES 300 MILLION
INFRASTRUCTURE 400 MILLION MARKETING & 150 MILLION
ADVERTISEMET
FOOD RAW METRIAL 100 MILLION FURNITURE 50 MILLION
INCOME AND FORECAST ( IN MILLION):
DESCRIPTION 2019 2020
Income 25 35
Operating Expenses 2 3
Salary and Wages 4 5
Other facilities 3 6
Transportation and utility 3 6
Marketing Expenses 7 4
Total Expenses 19 24
Operating Profit 6 11
THANK YOU 

Cibo Sano

Uploaded by

Copyright:

Available Formats

Cibo Sano

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Cibo Sano

Uploaded by

Copyright:

Available Formats

CIBO SANO

A MARKETING PLAN ABOUT A RESTAURANT THAT DEAL WITH HEALTHY FOOD

PRESENTED TO MISS ARSA QURESHI

 Elite class, Upper class , upper middle class

You might also like