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    Core Values: Timeless Guiding Principles

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    saqib ghias
    This document discusses core values and core purpose. It states that companies with enduring success have core values and purpose that remain fixed while strategies adapt. Core values are a small set of timeless guiding principles that do not change with markets. Core purpose reflects an organization's idealistic motivation and captures its soul. The document provides examples of core values and purposes from various companies and emphasizes the importance of alignment between personal and organizational values.

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    Core Values: Timeless Guiding Principles

    Uploaded by

    saqib ghias
    25 views10 pages
    This document discusses core values and core purpose. It states that companies with enduring success have core values and purpose that remain fixed while strategies adapt. Core values are a small set of timeless guiding principles that do not change with markets. Core purpose reflects an organization's idealistic motivation and captures its soul. The document provides examples of core values and purposes from various companies and emphasizes the importance of alignment between personal and organizational values.

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    Core Values

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    Core Values

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    This document discusses core values and core purpose. It states that companies with enduring success have core values and purpose that remain fixed while strategies adapt. Core values are a small set of timeless guiding principles that do not change with markets. Core purpose reflects an organization's idealistic motivation and captures its soul. The document provides examples of core values and purposes from various companies and emphasizes the importance of alignment between personal and organizational values.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    25 views10 pages

    Core Values: Timeless Guiding Principles

    Uploaded by

    saqib ghias
    This document discusses core values and core purpose. It states that companies with enduring success have core values and purpose that remain fixed while strategies adapt. Core values are a small set of timeless guiding principles that do not change with markets. Core purpose reflects an organization's idealistic motivation and captures its soul. The document provides examples of core values and purposes from various companies and emphasizes the importance of alignment between personal and organizational values.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 10

    Core Values

    Timeless Guiding Principles


    Core Values
    Building your company’s vision (Collins & Porras, 1996)
     Companies that enjoy enduring success have
    core values and a core purpose that remain
    fixed while their business strategies and
    practices endlessly adapt to a changing world.
    Core Values
    Core values - A small set of timeless guiding
    principles

     Only a few values can be truly core


     To identify the core values, determine the values that
    are central and passionately held
     Values must stand the test of time, they do not
    change with the market, company’s change markets
    to remain true to core values.
    Core Values
    Core Purpose is the organization’s reason for being

     Reflects people’s idealistic motivation for doing the


    company’s work.
     Captures the soul of the organization.
     You might achieve a goal or complete a strategy, you cannot
    fulfill a purpose.
     Nike’s core purpose - to experience the emotion of
    competition, winning and crushing competitors
     3M’s core purpose - to solve unsolved problems innovatively
     Walt Disney’s core purpose - to make people happy
    Core Values
    General Electric "I believe that our
    reputation for integrity and honorable dealings
    is our most important asset. Your GE team
    believes that strong integrity is the foundation
    of great performance. I hold myself to a high
    standard, and I know you will do the same."
    Jeffrey Immelt, Chairman & CEO
    Core Values

    Google “We’re building a culture rooted in


    transparency, innovation, and scale.”
    Sergey Brin & Larry Page
    Core Values
     The Soul of Dell - Dell's success is built on a
    foundation of personal and professional integrity.
    We hold ourselves to standards of ethical behavior
    that go well beyond legal minimums. We never
    compromise these standards and we will never ask
    any member of the Dell team to do so either. We
    owe this to our customers, suppliers, shareholders
    and other stakeholders. And we owe it to ourselves
    because success without integrity is essentially
    meaningless. Michael Dell, Chairman
    Core Values
    People who articulate core values must answer a few
    questions:
     What core values do you personally bring to work?
     What would you tell your children are the core values at work
    and that you hope they will hold at work someday?
     If you awoke tomorrow with enough money to retire, would
    you continue to live those core values?
     If you start a new organization, what core values would you
    build into the new organization?
    Core Values of Carroll School of
    Management
     Honesty & Integrity, We are committed to promoting the
    highest standards of honesty and integrity
     Mutual Respect, We are committed to fostering an environment
    in which every member of our community nurtures the spirit of trust,
    teamwork, openness and respect
     Pursuit of Excellence, We are committed to creating an
    environment where all members of the community pursue the highest
    possible level of academic performance and personal development.
     Personal Accountability, We are committed to fostering an
    environment where every member of the community understands and
    accepts responsibility for upholding and reinforcing our values
    Why are Core Values Important?
     There is a need for alignment between
    personal values and organizational values
     When there is misalignment, bad things
    usually happen
     When there is alignment, your potential
    increases significantly

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