Paytm Details - History

PAYTM-Security
• Paytm has an app password feature for the paytm wallet. We

can link our phone’s security screen lock with paytm by clicking
on pay or passbook and enable the screen lock feature.this will
ensure that no money is transferred without your consent.
• For making or accepting payments always use QR codes as they
are unique as well encrypted codes that ensure security
payments.
• Despite how much precaution we take there are times many
problems when our mobiles are vulnerable. A weekly wallet
recharge with an estimated small amount is a good practice,
Services offered
• Mobile recharge
• DTH recharge
• Booking air tickets and taxis
• Paying for fuels at Indian oil petrol pump
• Electricity and gas bill payments
• Buy pay movie tickets at PVR cinemas usin the wallet
Success
• Post denomonitisation, paytm has brought a paradigm shift in the
retail industry by completely transforming the payment methodogy.
• Initially this online wallet cum e-commerce website was used to
payments limited utilities.
• However, over the years this portal has expanded its scope and has
brought everything under the ambit of its operations.
• Paytm success story is everexpanding with the additions of e-retail
and m-commerce stores.
• This gives the option to small vendors to list their products on the
website and allows them to further expand their customer base,
 Pay-Through-Mobile (PAYTM)
 It is an Indian e-commerce payment system and financial technology company
 It was launched in 2010
 It is owned by ONE97 Communications
 The app is available on the Android, Windows and IOS operating systems
 Vijay Shekhar Sharma is the CEO and founder of Paytm and One97
Communications
Funding
 In March 2015, Indian Industrialist Ratan Tata made
personal investment in the firm
 In March 2015, the company received a $575 million

investment from Alibaba Group of China
 In May 2017, Paytm received its biggest round of

funding by SoftBank
 Consequently, the company's valuation stood to an

estimated $10 billion
 Team of 2000+ employees across Delhi, Mumbai,

Chennai, Bangalore and Kolkata
History & Operations
 RIL Bought 95% stake in Infotel Broadband Services Limited
(IBSL) in June 2010.
 IBSL won broadband spectrum in all 22 circles in India in the 4G
Auction that took place earlier that year.
 In Jan 2013, IBSL was Renamed as Reliance Jio Infocomm
Limited.
 Company Commercially launched its 4G Services on 5th
September 2016.
 Within 1st Month it had 16 Million Subscribers, 50 Million
Subscribers in 83 days & it touched the 100 Million Subsribers
mark by the end of Feb 2017.
 As at 31st May 2019, Jio is the largest Mobile Network Operator
in India & 3rd Largest Mobile Network Operator in the World
with around 322 Million Subscribers.
 The Data Revolution happening in the Developed countries made Mukesh Ambani realised
that Data services is the future of telecommunication Industry, therefore he shifted his full
focus on Data Services.
 As a result of this, the voice call Facility was also provided through VoLTE i.e Data services.
 To Promote the Data Services, LYF Mobile Phones were also Launched.
 Jio has created India’s Biggest Optical Fiber Network whose Data transfer capacity is very
high.
 Jio has helped the Internet Penetration in India due to which the Rural India has been
benefitted the most.
 Reed Hastings (CEO of Netflix) said that Jio has brought a Digital Revolution in India and
each country should have a service provider like Jio.
Acquisition strategy
Acquisition
Market Product
Focus Strategy
penetration Differentiation
Through cost 4G in all circles and One recharge for all

leadership strategy exclusive apps services
Growth strategy
• Market Penetration
• Product Differentiation
Acquisition • Focus Strategy
• Jio makes it easy to switch via adhaar card verification

• User switches to Jio
Activation
• Extension of free offers

• Prime membership
Retention
•Word of mouth publicity
Referral
• Target of only 50cr users initially

• 50cr users X Rs.200 average revenue X 12 months = 1.25 Lac cr. revenue per year
Revenue
Conclusion
Points to be Revised-
1.) Beginning of a Revolution
2.) Few more eminent Business entrepreneurs, namely Azeem Premji (Wipro), Ritesh Agarwal (OYO) and
many more….
3.) India – Third Largest Start-up ecosystem in the world
“The success of the young entrepreneur will be the key to

IndIa’s transformatIon In the new mIllennIum”-Shri Dhirubhai
Ambani
“Lets “Make in India” not only through foreign investments but by building an empire of
our own and creating jobs for our fellow citizens and for the people of the world.”-The
Enigmatic Team
The Enigmatic Team
1.) Prajaakta 2.) Ruchi Thakker
3.) Akshata Hule 4.) Yash Taori
5.) Krishna Dhanuka 6.) Praneet Suchak
THANK YOU

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PAYTM-Security

• Paytm has an app password feature for the paytm wallet. We

 It was launched in 2010

 It is owned by ONE97 Communications

 In March 2015, the company received a $575 million

 In May 2017, Paytm received its biggest round of

 Consequently, the company's valuation stood to an

 Team of 2000+ employees across Delhi, Mumbai,

Through cost 4G in all circles and One recharge for all

• Jio makes it easy to switch via adhaar card verification

• Extension of free offers

• Target of only 50cr users initially

“The success of the young entrepreneur will be the key to

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