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Principles of Visual Message and Design Using Infographics

This document provides tips for creating effective infographics, noting that they can attract attention, increase brand awareness and the likelihood of content being shared. It recommends keeping infographics unique, simple, creative and bold while including less text, and suggests common file formats like JPEG, GIF and PNG to consider when making infographics.

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Gina Paras
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Download as PPTX, PDF, TXT or read online on Scribd
966 views

Principles of Visual Message and Design Using Infographics

This document provides tips for creating effective infographics, noting that they can attract attention, increase brand awareness and the likelihood of content being shared. It recommends keeping infographics unique, simple, creative and bold while including less text, and suggests common file formats like JPEG, GIF and PNG to consider when making infographics.

Uploaded by

Gina Paras
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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used to represent information, statistical

data, or knowledge in a graphical


manner usually done in a creative way to
attract the viewers attention
Can easily catch your audience attention
Can increase your brand awareness
Can make your content viral
Can increase your search marketing
results
Can make your content more
understandable
Be unique
Keep it simple
Be creative and bold
Less is more
The fortune is in the forwarding
• Unique
• Simple
• Creative and
Bold
• Less is more
• Fortune is in
forwarding
Joint Photographic Experts Group
It does not support transparency and
animation (.jpeg or jpg)
Graphics Interchange Format
It supports transparency and animation
Portable Network Graphics
It supports transparency but not in
animation
 Choose the right file format
 Choose the right image size
 Caption it

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