Trends and

Issues in
Social Media
Mr. Mark Larry H. Vargas
TRENDS IN SOCIAL
MEDIA
TRENDS IN SOCIAL MEDIA

01 Live Video Continues to Thrive.

• When it comes to live streaming, Facebook

leads the way, according to the 2018 state of
social media report from Buffer.

• In 2017, only 31% of businesses

broadcasted live videos to promote their
brands.

• Regular people share live videos to interact

with their friends and family on social media.
TRENDS IN SOCIAL MEDIA

02 Augmented Reality.
• Augmented reality takes something
that’s real and alters it using
technology.

• Social media channels are

implementing augmented reality on
their platforms as well.
TRENDS IN SOCIAL MEDIA

03 Ephemeral Content.
• The definition of ephemeral content
is something that is short-lived,
lasting for up to 24 hours before
disappearing forever.
• Users love it and add such content
to their personal profiles on a daily
basis.
• Users who follow you may perceive
this to be an annoyance.
TRENDS IN SOCIAL MEDIA

04 Tell Authentic Stories & Share

Moments That Matter.
• Share moments that matter to
people
• Share secrets that matter to people.
ISSUES IN SOCIAL
MEDIA
 The Contemporary
Social Media Era 2003
The new era of social media began with the
MySpace revealed that people have an urgent need to introduction of MySpace and has continued fairly
seamlessly as services such as Facebook, Twitter,
connect socially online and to have easy access to LinkedIn and, more recently Instagram and
many social features. Snapchat have entered the scene.

Facebook merely improved upon

this model, creating a more efficient
and user-friendly platform.

Although MySpace quickly

faded out of the limelight, this
was a pivotal moment in the
history of social media.

MySpace revealed that people have an

urgent need to connect socially online and
to have easy access to many social
features.
The Contemporary Social Media Era

FACEBOOK 91.58%

TWITTER 4.62%

PINTEREST 1.78%

YOUTUBE 1.42%
Changing How People Socialize
Connecting with people from
the past.
This includes old friends,
classmates, co-workers and
romantic partners.

Social media has changed the

fabric of society is in the way
people socialize.

Content Here

Removes distances. Mobile phones and social media.

This has been true for a while, Because most people carry their
between phones and email. phones everywhere, it’s quickly
However, social media is what becoming possible to socialize all
makes it possible to communicate the time. This is another feature of
in real time with those who may social media that has negative as
live hundreds of miles away or well as positive implications.
even across the world.
 42%
Transforming 3.2 Billion
users

Business
Many of the same factors that make social media so significant in the
social sphere also make it transformative for business.

Reach customers anytime. Faster purchases.

Brands are finding ways to get Social media is only starting to
their audience’s attention with incorporate features that make it
compelling pictures and memes. possible for customers to buy
products instantly.

More interactivity.
Social media makes it possible to get fast feedback from customers and
prospects. Businesses can pose questions, hold contests and receive replies
moments after posting something. By using a social media reporting tool, it’s
easy for a business to gauge the effectiveness of different strategies.
 Social Media Has Changed the World

There are many important ways that social

media is influencing the culture in general.

The realms of politics, entertainment and sports

have been transformed by social media culture.
It’s become commonplace to hear about how a
1
politician, celebrity of athlete has been embroiled
in a major controversy after making a thoughtless
tweet.

Social media is making the world a smaller and

2 more intimate place.

3 Paradoxically, it’s also a cause of much conflict,

confusion and distraction.

Only time will tell what its true long-term effects

4
will be.
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 SOCIAL MEDIA

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 REFERENCES:

https://www.quicksprout.com/social-media-trends/
https://www.makeuseof.com/tag/negative-effects-
social-media/
https://gs.statcounter.com/social-media-
stats/all/philippines
https://www.oberlo.com/blog/social-media-
marketing-statistics