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Presentation ON Easy Day: By-Vikash Nitin Ailja Aditya

Easy Day is an Indian retail chain owned by Bharti Enterprises that operates 220 stores across 13 states. It was established in 2008 and offers over 30,000 products across categories like apparel, electronics, home goods, grocery, and more. Easy Day aims to provide customers with low prices and a wide selection under one roof. It has an aggressive expansion plan to reach 332 stores by 2013 and 638 stores by 2018. While it faces competition, Easy Day benefits from the support of its parent company and has a large network and focus on local suppliers and employees.

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Vikas Sharma
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798 views11 pages

Presentation ON Easy Day: By-Vikash Nitin Ailja Aditya

Easy Day is an Indian retail chain owned by Bharti Enterprises that operates 220 stores across 13 states. It was established in 2008 and offers over 30,000 products across categories like apparel, electronics, home goods, grocery, and more. Easy Day aims to provide customers with low prices and a wide selection under one roof. It has an aggressive expansion plan to reach 332 stores by 2013 and 638 stores by 2018. While it faces competition, Easy Day benefits from the support of its parent company and has a large network and focus on local suppliers and employees.

Uploaded by

Vikas Sharma
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PRESENTATION BY- VIKASH

ON NITIN

AILJA

EASY DAY ADITYA


INTRODUCTION
• Easy day is an Indian retail brand that runs chains of consumer retail department stores
which is wholly owned by Bharti Enterprise Limited.
• It was named as “EASY DAY” when it was introduced in the market in Feb. 2007.
• Easy day is an Indian retail brand that runs chains of consumer retail department stores.
• Easy day presently has 220 stores across 13 states.
• Easy day Market provides customers everything a great market offers, bringing together a
potent combination of the familiar and the innovative, all under one roof. These stores range
up to 55,000 sq. ft. and offer thousands of products displayed in a consumer-friendly manner
that brings both entertainment and ease to the shopping trip.
HISTORY

• Easy Day is a private Company, subsidiary of Retail Chain.


• The Owner of Easy Day is Bharti Enterprise with a
subsidiary of Bharti Retail Chain.
• It was founded in the year 2008.
• The head office of easy day is in New Delhi, their are about 220
units located all over India.
• On April 16, 2008, Bharti Retail made their first official entry in the retail business with the
inauguration of three Easy day stores in Ludhiana, Punjab, which is the hometown of Sunil
Bharti Mitta, the chairman of Bharti Enterprises.
OUTLETS AND THEIR LOCATIONS
 Easy day currently operates in 13 states – Jammu and
Kashmir, Himachal Pradesh, Punjab, Haryana, Delhi,
Uttarakhand, Uttar Pradesh, Rajasthan, Madhya Pradesh,
Chhattisgarh, Maharashtra, Karnataka and Andhra Pradesh
in over 110 towns and cities.
 The number of stores functional is 228 across three different
formats catering to about 76,000 customers everyday.
 Easy day has aggressive plans for expansion and is aiming
to have 332 stores by December 2013 and later 638 stores
by December 2018.
ABOUT PRODUCT
• Easy day Market stores are destination stores that offer customers' choice from more than
30,000 products across 250 categories.
• We bring together a combination of the familiar and the innovative – all under one roof.
• The product assortment ranges from apparel for men, women and kids, electronics, home
appliances, home furnishings, cutlery, crockery, accessories, cosmetics, toys and stationery.
• Customers get lowest prices on products across categories like grocery, processed food,
beverages, fresh fruits and vegetables, staples, bakery and dairy products and other
household essentials.
• The meat and poultry section confirms to high standards of quality and ensures that the
products are fresh, tasty and confirm to international hygiene standards. Select stores offer a
live bakery with a vast assortment of snacks, ready meals, cakes and specialty bakes.
PLANNING
• The business is introduced from a small town to a global entity.
• Supercentre stocks everything.
• Its stores are located all over India.
• They are into selling of various products for men,women,kids, home appliances,
grocery etc.
HOW DIFFERENT “EASY DAY” IS FROM ITS
COMPETITORS
 Well organized compared to rest
 It has a plus point where it involves each and every brand along with its own home brand.
 In pricing there is no more difference compared to rest ie in food products but when it
comes to clothing there is a big difference
SWOT ANALYSIS
Strengths:
1. Technical, management, supply chain and logistics support provided by Wal-Mart world’s largest
discount retail store
2. Has a wide, well spread network of 220 stores across 13 states and over 100 cities in India thereby
providing economies of scale and better distribution systems
3.Multi-store format: hyper market, super markets and discount stores providing a sound experience in
retail and wider presence
4. Focus on inclusive growth by employing local suppliers, employees etc.
5. Strong operations and good brand backing of parent company

Weakness:
1.Does not go by the name of Wal-Mart in India which could have helped in brand establishment and
recall
2. Rising labor and real estate costs in India could be a setback on growth of stores
Opportunities:
1.Partnered with Money gram International to provide money transfer facility at its stores
2. Economic recession and rising unemployment leads to rising consumer preference for
discount stores
3.Expand its operations through private –labels and strategic acquisitions

Threats:
1.Competition from unorganized retail sector in India which comprise majority of the retail
market
2.Threat from international players like Carrefour ,Tesco due to allowance of 100% FDI in
multi-retail
3.Competition from indigenous retail stores such as Spencer’s, Mahindra retail, Big bazaar,
Reliance fresh etc.

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