Scribd Logo
Upload

Welcome to Scribd!

  • 144 views

    Haldiram

    Uploaded by

    Chandan Singh
    Haldiram's began as a sweet shop established in Bikaner, India in 1937 and has since expanded to become a leading Indian snacks company. It is a family-run business led by three brothers and known for its Bhujia snack. Haldiram's has established manufacturing units across India and a restaurant in Delhi, selling a variety of Indian sweets and savory snacks. Its vision is to be a trendsetter in healthy and tasty foods through innovation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Haldiram

    Uploaded by

    Chandan Singh
    144 views11 pages
    Haldiram's began as a sweet shop established in Bikaner, India in 1937 and has since expanded to become a leading Indian snacks company. It is a family-run business led by three brothers and known for its Bhujia snack. Haldiram's has established manufacturing units across India and a restaurant in Delhi, selling a variety of Indian sweets and savory snacks. Its vision is to be a trendsetter in healthy and tasty foods through innovation.

    Original Description:

    haldiram

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Haldiram's began as a sweet shop established in Bikaner, India in 1937 and has since expanded to become a leading Indian snacks company. It is a family-run business led by three brothers and known for its Bhujia snack. Haldiram's has established manufacturing units across India and a restaurant in Delhi, selling a variety of Indian sweets and savory snacks. Its vision is to be a trendsetter in healthy and tasty foods through innovation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    144 views11 pages

    Haldiram

    Uploaded by

    Chandan Singh
    Haldiram's began as a sweet shop established in Bikaner, India in 1937 and has since expanded to become a leading Indian snacks company. It is a family-run business led by three brothers and known for its Bhujia snack. Haldiram's has established manufacturing units across India and a restaurant in Delhi, selling a variety of Indian sweets and savory snacks. Its vision is to be a trendsetter in healthy and tasty foods through innovation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Presented by:

    Akash Dixit
    Bazila Bshr
    Suraj Singh Bohra
    Ilesh Kushwaha
    Introduction
     Starts from the time of British in India in 1937
     Northern India city of Bikaner
     Bikaner is the land of Rajputs-Rajasthan
     Aggarwal family established a sweet shop in
    Bikaner
     In 1990s they expanded their family business
     Units established in three cities Kolkatain East,
    Nagpurin West & Delhi in North
     It was lead by three brothers shri Moolchand,
    shri satyanarain and shri Rameshwar
    Condt.
     In 1941 After the popularization of its “Bhujia”
    Aggarwal came to use the name “Haldiram’s
    Bhujiawala”.
     In 1958 established manufacturing unit for
    making & processing sweet & salty snakes in
    Kolkata.
     In 1970 a much larger manufacturing unit was
    establishment in Nagpur.
     In 1983 they moved to Delhi & open shop in
    Chandni Chowk, Delhi.
     Mumbai manufacturing unit in 1990.
     In 1995 a restaurant was open in Delhi
    Vision, Mission, Goal
     Vision : Be the trend setter in field of healthy
    & tasty eating to achieve sustainable growth.
    This will bring about an overall upliftment of
    the organization, its people & society.
     Mission : Review, recreate & discover trend
    of healthy eating & innovate & invent fresh
    new methods to nourish and delight
    everyone we serve.
     Goal: To provide our customer perfect taste
    and quality in best packaging.
    Marketing Mix
     PRODUCT : Haldiram offers a various products as per
    customers requirement such as sweets, dairy products,
    snacks etc.
     PRICE : Competitive price to penetrate the unorganized
    markets. Prices varies according to weights & type of
    Namkeens & raw materials.
     PLACE : Where customers can purchase the product is also
    an important factor in determining sales. It is available at
    Railway outlets & Retail Shops. It is also available in rural &
    urban areas.
     PROMOTION: High awareness among the customers. High
    brand loyalty for Haldiram products.
     POSITIONING : Haldiram offers ready to eat high quality
    readily available Indian snacks with excellent packaging which
    provides increased shelf life to its products.
    Competitors
     Fritolays, ITC, Parle (chips)
     Fritolays-Lehar, Bikaner (Mixtures)
     HUL- Kissan, Gopal Ji, Hamdard, Fun
    Foods, Mapro, Kraft foods- Hershey’s
    (Flavored Syrup)
     Traditional food outlets & sweet shops
    on local level.
    Competitor Analysis
     MNC’s with high and diversified
    communication.
     Competitor’s Wide SKU’s and product
    line.
     Competition has Wide and penetrated
    distribution network.
    Market Segmentation
     HALDIRAM PROVIDES A SAVORY SNACKS AS
    CUSTOMERS TASTE & PREFERENCES.
     As WOMEN are the buyers for household needs and
    the deciding factor on what to be served to the
    guests, Haldiram targets them for their Nankeens.
    Minute Khana for those ready-to-eat food needs.
     Takatak & Whoopies for KIDS.
     In Mithai also, they have come with sugar free sweets
    for the “diabetic” or HEALTH CONSCIOUS
    CUSTOMERS.
     Further, there is something for everyone in Haldiram’s
    varied product range, such as, and the all famous
    Mithai for everyone at home.
    Conclusion
     There is high awareness level for different
    Halidram’s Products amongst the retailers.
     Most of the retailers in india it was noticed
    that most of them were keeping Haldiram
    namkeens.
     Market share of Haldiram namkeen is more
    than double of its competitors.
     Average annual sale come out to be highest
    for Haldiram’s namkeens followed by Lehar,
    Bikano, local brand like Namkeens, Raja,
    Shammi, Tingle, Shah,Rajsi, etc.

    You might also like