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    Local Media293129396

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    Gina Portuguese Gawon
    Trends are complex patterns that extend current circumstances into the future based on analyzing information from various fields over time. Trends identify patterns to make predictions, while fads are short-lived interests or fashions that people experience once and do not come back. To spot trends, one looks for gradual changes satisfying basic needs and responding to drivers of change or innovations, while fads are more superficial distractions related to gadgets, clothing and music. One should observe fads and trends critically, consider how they affect customers, and decide carefully whether to accept or reject them.

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    Local Media293129396

    Uploaded by

    Gina Portuguese Gawon
    75 views32 pages
    Trends are complex patterns that extend current circumstances into the future based on analyzing information from various fields over time. Trends identify patterns to make predictions, while fads are short-lived interests or fashions that people experience once and do not come back. To spot trends, one looks for gradual changes satisfying basic needs and responding to drivers of change or innovations, while fads are more superficial distractions related to gadgets, clothing and music. One should observe fads and trends critically, consider how they affect customers, and decide carefully whether to accept or reject them.

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    Trends are complex patterns that extend current circumstances into the future based on analyzing information from various fields over time. Trends identify patterns to make predictions, while fads are short-lived interests or fashions that people experience once and do not come back. To spot trends, one looks for gradual changes satisfying basic needs and responding to drivers of change or innovations, while fads are more superficial distractions related to gadgets, clothing and music. One should observe fads and trends critically, consider how they affect customers, and decide carefully whether to accept or reject them.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    75 views32 pages

    Local Media293129396

    Uploaded by

    Gina Portuguese Gawon
    Trends are complex patterns that extend current circumstances into the future based on analyzing information from various fields over time. Trends identify patterns to make predictions, while fads are short-lived interests or fashions that people experience once and do not come back. To spot trends, one looks for gradual changes satisfying basic needs and responding to drivers of change or innovations, while fads are more superficial distractions related to gadgets, clothing and music. One should observe fads and trends critically, consider how they affect customers, and decide carefully whether to accept or reject them.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 32

     Video

    According to cornish
    (2004) and canton (2006)
    trend is a collage of present
    circumstances that extend
    current patterns into the
    future.
    3 Commonalities:
    1. Trends are a complex
    synthesis of information
    from a wide variety of
    fields.
    2. All trends use pattern
    identification and
    recognition to make
    predictions when talking
    about the future.
    3. Trends use time
    frames to evaluate
    their evolution.
    Examples:
    -FACEBOOK
    -TWITTER

    An interest or fashion
    that is very popular for a
    short time.(Merriam
    Webster)
    Example
    HOW DO THEY
    DIFFER?
    is a new thing that
    people are doing or
    short-lived.
    - Fads pretend to be
    trends.
    -Fads are experienced
    once,but they do not
    come back.
    meet the needs of
    consumers and their
    behaviors to last for a
    long time.
    -Trends become seeds of
    change and part of
    lifestyle.
    -Trends have a much
    longer lifespan.
    HOW DO WE
    SPOT,ACCEPT,AND
    REJECT A TREND AND A
    FAD?
    SPOTTING A TREND
    Spotting a trend
    is a gradual
    change or
    development
    that produces a
    particular result.
    1. BASIC NEEDS
    2. DRIVERS OF CHANGE
    3. INNOVATIONS
    HOW DO WE
    SPOT A FAD?
    Spotting a fad is
    considering an amusing
    distractions in the more
    superficial matrix of
    everyday life, that apply
    gadgets, clothing, music,
    haircuts, and video games.
    REJECTING AND
    ACCEPTING FADS
    AND TRENDS
    There are some
    steps to reject and
    accept fad and
    trend:
    1. You need to observe and ask
    question.
    why is this trend/fad
    happening?
    Is this something you can
    support?
    2.Watch who your
    friends or associates
    are/watch carefully what
    is happening around you
    3. Decide what will you do

    Don't create a style that you


    don't like
    How this fad/trend make my
    customer feel?
    This is a very important
    transition for us to make
    and will allow us to move
    from being reflexive
    practitioners and accepting
    whatever fad and
    trendcomes along.
    THANK YOU!!!
    QUIZ!!!

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