By Group 9 :-

Piyush Kumar Jha

Sijoy Syriac
Harsh Mankani
Shreyash Gyan
Utkarsh Kumar Bhagat
Priyanka Sinha
Deepak Panwar
Flow Of Topics
• Explains what green IT is and examines the significance of
green IT.
• Discusses environmental concerns, global warming and the
principles of sustainable development.
• Examines the environmental impacts of IT.
• Describes the three key dimensions of green IT and explains
green IT 1.0 and 2.0.
• Presents a holistic approach to greening IT.
• Discusses how data centers, cloud computing, storage
systems, software and networks can be made greener.
• Highlights how IT could help businesses in their environmental
initiatives and reduce their carbon emissions.
• Outlines enterprise green IT strategy.

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 Introduction
Enterprises, governments and societies at large have a new important agenda: tackling
environmental issues and adopting environmentally sound practices. IT now has a new
role to play – helping to create a greener, more sustainable environment whilst offering
economic benefits.
But IT has been contributing to environmental problems which most people do not
realize. IT infrastructure consume significant amounts of electricity, IT hardware poses
environmental problems during both its production and its disposal.
IT is both a solution and a problem for environmental sustainability. We can exploit the
power of IT in innovative ways to address mounting environmental issues and make our
IT systems – and their use – greener.
Green IT, also known as green computing, is the study and practice of designing,
manufacturing and using computers, servers, monitors, printers, storage devices and
networking and communications systems efficiently and effectively, with zero or minimal
impact on the environment.
Green IT encompasses hardware, software, tools, strategies and practices that improve
and foster environmental sustainability
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Benefits Of Green IT
Green IT benefits the environment by improving energy efficiency, lowering GHG
emissions, using less harmful materials and encouraging reuse and recycling, the
economics of energy efficiency and the total cost of ownership, which includes the cost
of disposal and recycling
Green IT is an economic as well as environmental imperative. And, as many green
advocates will attest, it is our social responsibility as well. Hence a growing number of
IT vendors and users have begun to develop and offer green IT products and services.

To foster green IT, we should understand the following issues: What are the key
environmental impacts arising from IT? What are the major environmental IT issues
that we must address? How can we make our IT infrastructure, products, services,
operations, applications and practices environmentally sound? What are the
regulations or standards with which we need to comply? How can IT assist businesses
and society at large in their efforts to improve our environmental sustainability?
 Environmental Concerns and
Sustainable Development
Numerous scientific studies and reports offer evidence of climate change and its potential
harmful effects, the growing accumulation of GHGs is changing the world’s climate and
weather patterns, creating droughts in some countries and floods in others and pushing
global temperatures slowly higher.
The most significant constituents of GHG are carbon dioxide (CO2), methane, nitrous oxide
and chlorofluorocarbon (CFC) gases. s. Electricity is a major source of GHGs as it is generated
by burning coal or oil, which releases CO2 into the atmosphere. Reducing electric power
consumption is a key to reducing CO2 emissions and their impacts on our environment and
global warming.
The 1997 Kyoto Protocol mandates reducing carbon emissions. The Protocol requires
computer manufacturers to undertake energy audits
In order to stop the accumulation of GHGs in the atmosphere, global emissions would have to
stop growing and be reduced by an astonishing 60% from today’s levels by 2050
 Environmental Impacts of IT
IT affects our environment in several different ways.Video
● Each stage of a computer’s life, from its production, through its use and to its disposal,
presents environmental problems
● Manufacturing consume electricity, raw materials, chemicals and water, and generate
hazardous waste.
● All these directly or indirectly increase carbon dioxide emissions and impact the
environment
● Total electrical energy consumption by servers, computers, monitors, data
communications equipment and data centre cooling systems is steadily increasing.
This increase results in greater GHG emissions
● Each PC in use generates about a ton of carbon dioxide every year. Computer
components contain toxic materials. Increasingly, consumers discard a large number
of old computers most of this ends up in landfills, polluting the Earth and
contaminating water.

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 Green IT
Green IT is an umbrella term referring to environmentally sound information technologies and
systems, applications and practices. It encompasses three complementary IT-enabled
approaches to improving environmental sustainability.
1. the efficient and effective design, manufacture, use and disposal of computer hardware,
software and communication systems with no or minimal impact on the environment
2. the use of IT and information systems to empower – that is, support, assist and leverage –
other enterprise-wide environmental initiatives and
3. the harnessing of IT to help create awareness among stakeholders and promote the green
agenda and green initiatives

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Green IT is not just about creating energy-efficient IT systems though this is an important
component, especially as the use of IT proliferates. Green IT is also about the application of IT

“
to create energy-efficient, environmentally sustainable business processes and practices,
transportation and buildings. IT can support, assist and leverage environmental initiatives in
several areas and also help create green awareness. IT contributes to only about 2–3% of
GHG emissions. The vast majority of emissions come from non-IT sources.

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 OCED Green IT Framework
The Organization for Economic Co-operation and Development (OECD) has proposed a green
IT framework consisting of three analytical levels. Its objectives are similar to the ‘Green IT
Dimensions’ described earlier
1. Direct impacts of IT -These are IT’s first-order effects on the environment and include both
positive and negative impacts due to the physical existence of IT goods and services and
related processes
2. Enabling impacts of IT-These are the second-order effects that arise from IT applications
that reduce environmental impacts across several economic and social activities.
3. Systemic impacts of IT-These impacts and their application on the environment, also
called third-order effects, involve behavioral change, process change and other no
technological factors

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 Green IT 1.0 and 2.0
● The first wave of green IT – the greening of IT, or Green IT 1.0 – was internally focused on
reengineering IT products and processes to improve IT’s energy efficiency, maximize its use
and meet compliance requirements. Since 1.0 wasn’t enough to create significant energy
savings and improve overall environmental sustainability, we need to focus our attention
and efforts on other areas.
● The second wave of green IT, Green IT 2.0, is externally focussed and empowers a range of
other green initiatives aimed at reducing environmental degradation and reducing GHG
emissions.
IT can help create a more sustainable environment by:-
1. providing platforms for eco-management and emissions trading
2. auditing and reporting energy consumption and savings
3. offering environmental knowledge management systems & decision support systems
4. making business operations, buildings and other systems energy efficient
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Holistic Approach to Greening IT
To comprehensively and effectively address the environmental impacts of IT, we must
adopt a holistic approach that addresses the problems along these six complementary
directions
1. Green design
2. Green manufacturing
3. Green use
4. Green disposal
5. Green standards and metrics
6. Green IT strategies and policies
Video on Holistic Approach to Green IT

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Greening Computer’s Entire Life Cycle

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Enterprise Green IT Strategy

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Green IT and green initiatives are becoming a key agenda for enterprises and governments.
They are driven by the benefits they offer and by several on-going developments such as
concerns about climate change, government regulations and peer pressure and influence, as
shown in Figure
To green their IT, enterprises can take any one or a combination of the following three
approaches
1. Tactical incremental approach-These measures are generally easy to implement without
much cost. However, enterprises should work towards these measures only as short-term,
ad hoc solutions.
2. Strategic approach-In this approach, an enterprise conducts an audit of its IT
infrastructure and its use from an environmental perspective, develops a
comprehensive plan addressing broader aspects of greening its IT and
implements distinctive new initiatives.

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3. Deep green approach-This approach expands upon the measures highlighted in the
strategic approach, wherein an enterprise adopts additional measures such as
implementing a carbon offset policy to neutralize GHG emissions – including planting
trees, buying carbon credits from one of many carbon exchanges or using green power
generated from solar or wind energy

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● Green washing refers to the practice of organizations exaggerating their green
credentials and environmental sustainability attributes, and making false claims.
● Green washing is an amalgam of the terms green and whitewash. It is an unjustified
appropriation of environmental virtue.
● This socially irresponsible and unethical practice misleads customers and the public
regarding the company’s environmental practices or the environmental benefits of its
product or services.
● It is a marketing ploy to establish an eco-friendly image to consumers, investors,
businesses and regulators
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 Conclusion
● As the climate debate heats up, IT finds itself part of the problem – and part of the
solution. Environmentalism and economic growth can go hand in hand in the battle
against global warming.
● A vigorous green IT plan is an economic – as well as an environmental – imperative.
Companies can outcompete their peers by tackling sustainability head on, engaging
stakeholders, developing partnerships and adding environmental stewardship to their
corporate culture.
● Businesses must develop a positive attitude towards
addressing environmental concerns and adopt forward-
Looking ,green-friendly policies and practices. The
challenges are immense; however, recent developments
indicate that the IT industry has the will and conviction to
tackle these environmental issues head on. 20
Thank You!

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