Scribd Logo
Upload

Welcome to Scribd!

  • 178 views

    Branding: Jyoti, Maha, Rida, Ushna

    Uploaded by

    Ushna Azeem
    The document summarizes an advertisement by Shan Food Masala. The ad shows a Chinese couple struggling to make friends with their Pakistani neighbors due to language and cultural barriers. However, the wife decides to make biryani to introduce themselves, which helps them bond over food. The summary analyzes how the ad portrays gender roles and cultural appropriation. It also discusses how Shan subtly features its food products and uses color schemes to create emotional associations with its brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Branding: Jyoti, Maha, Rida, Ushna

    Uploaded by

    Ushna Azeem
    178 views12 pages
    The document summarizes an advertisement by Shan Food Masala. The ad shows a Chinese couple struggling to make friends with their Pakistani neighbors due to language and cultural barriers. However, the wife decides to make biryani to introduce themselves, which helps them bond over food. The summary analyzes how the ad portrays gender roles and cultural appropriation. It also discusses how Shan subtly features its food products and uses color schemes to create emotional associations with its brand.

    Original Description:

    Analyses of Shan Foods TVC

    Original Title

    Shan Foods

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document summarizes an advertisement by Shan Food Masala. The ad shows a Chinese couple struggling to make friends with their Pakistani neighbors due to language and cultural barriers. However, the wife decides to make biryani to introduce themselves, which helps them bond over food. The summary analyzes how the ad portrays gender roles and cultural appropriation. It also discusses how Shan subtly features its food products and uses color schemes to create emotional associations with its brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    178 views12 pages

    Branding: Jyoti, Maha, Rida, Ushna

    Uploaded by

    Ushna Azeem
    The document summarizes an advertisement by Shan Food Masala. The ad shows a Chinese couple struggling to make friends with their Pakistani neighbors due to language and cultural barriers. However, the wife decides to make biryani to introduce themselves, which helps them bond over food. The summary analyzes how the ad portrays gender roles and cultural appropriation. It also discusses how Shan subtly features its food products and uses color schemes to create emotional associations with its brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 12

    BRANDING

    Jyoti, Maha, Rida,Ushna


    #KhanaWithParosi campaign
    Personal Narrative
    • Shan Food Masala
    • The Ad talks about the cultural importance of food. The ad shows a
    newly moved Chinese couple in a Lahori neighborhood struggling to
    make friends due to multiple barriers: language and food. However, in
    a stroke of genius, the wife decides to make biryani and introduce
    herself to her Pakistani neighbors.
    • The ad’s representation of gender roles and cultural appropriation in
    Pakistani society caught our attention.
    Frames

    Product Placement. Shan subtly becomes the focus of attention


    displaying the variety of their products
    Shan Colors

    Shan has used a certain scheme of colors found on its


    packaging to create association with the emotional aura of the
    ad. People make purchasing decisions based on what they
    expect from the colors they see and whether they feel the
    colors are doing what they are supposed to do.
    Gender Stereotypes

    Representation of women in gender-stereotypical roles but also


    portraying men as the smart ones who are not there to
    participate in household chores.
    Subtle cues can thus, affect people’s perceptions about gender
    norms by sending signals to people, thereby activating
    stereotypes. The content that they use play a role in how we
    treat men and women in our society.
    Rhetorical Analysis
    • The campaign touched upon the insight of building and nurturing
    relationships by encouraging a habit of sharing. Very Traditional
    • Hospitality & inclusiveness of our society with our geographical
    neighbor China.
    • The core values of Shan Foods are very well mirrored in the ad. The
    ad is very traditional, in terms of how society is shown.

    A warm wholesome experience for the viewers exactly the way


    consumers use their products.
    TRADITIION CULTURE CONVENIENCE
    APPEAL

    Language Sports Colors Music


    Critical Reflection
    • On the surface level, difficulties of moving, race relations, identity
    crises and the longing to belong are apparent.

    It was one of those ads that we remembered because connects


    through culture and emotions.
    • In terms of Context, the campaign coincided with the onset of the
    CPEC arrangement involving the development of an economic
    corridor with China in Pakistan. Capitalizing over ‘Pak-China Dosti’
    Similarity And Differences of Perception
    • On Speculation, the ad is very
    problematic.
    • It celebrates Pak China
    friendship because of CPEC
    • The Loss of self, embracing a
    culture, just to feel accepted
    and part of society.
    • Defining the public and private
    sphere through unnecessary
    clichés, street cricket, female
    cooking food, the covering of
    the head.
    • Cultural Appropriation and
    Gender Stereotyping.

    You might also like