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    Shivani

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    Rajat Kumar
    HDFC Bank was established in 1994 in Mumbai, India as a private bank focused on profit maximization. The document discusses HDFC Bank's sales and marketing processes, with a focus on direct marketing channels and branches. It outlines the objectives of a marketing research study on HDFC Bank, which include increasing customer and organizational profitability through cross-selling products. The research methodology involved collecting primary data through questionnaires and interviews, as well as secondary data from sources like the internet and magazines. Key findings included that most customers visited for cash deposits and withdrawals, and valued long-term investments. The document concludes by providing suggestions for HDFC Bank.

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    Shivani

    Uploaded by

    Rajat Kumar
    48 views30 pages
    HDFC Bank was established in 1994 in Mumbai, India as a private bank focused on profit maximization. The document discusses HDFC Bank's sales and marketing processes, with a focus on direct marketing channels and branches. It outlines the objectives of a marketing research study on HDFC Bank, which include increasing customer and organizational profitability through cross-selling products. The research methodology involved collecting primary data through questionnaires and interviews, as well as secondary data from sources like the internet and magazines. Key findings included that most customers visited for cash deposits and withdrawals, and valued long-term investments. The document concludes by providing suggestions for HDFC Bank.

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    HDFC Bank was established in 1994 in Mumbai, India as a private bank focused on profit maximization. The document discusses HDFC Bank's sales and marketing processes, with a focus on direct marketing channels and branches. It outlines the objectives of a marketing research study on HDFC Bank, which include increasing customer and organizational profitability through cross-selling products. The research methodology involved collecting primary data through questionnaires and interviews, as well as secondary data from sources like the internet and magazines. Key findings included that most customers visited for cash deposits and withdrawals, and valued long-term investments. The document concludes by providing suggestions for HDFC Bank.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    48 views30 pages

    Shivani

    Uploaded by

    Rajat Kumar
    HDFC Bank was established in 1994 in Mumbai, India as a private bank focused on profit maximization. The document discusses HDFC Bank's sales and marketing processes, with a focus on direct marketing channels and branches. It outlines the objectives of a marketing research study on HDFC Bank, which include increasing customer and organizational profitability through cross-selling products. The research methodology involved collecting primary data through questionnaires and interviews, as well as secondary data from sources like the internet and magazines. Key findings included that most customers visited for cash deposits and withdrawals, and valued long-term investments. The document concludes by providing suggestions for HDFC Bank.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 30

    MARKETING RESEARCH AND

    ANALYSIS TOWARDS HDFC BANK

    Presented by: Shivani Mehta


    BBA Final Year
    4017056
    INTRODUCTION TO COMPANY
    HDFC Bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its
    registered office in Mumbai, India. The Bank commenced operations as a Scheduled Commercial
    Bank in January 1995.

    HDFC Bank is one of the few private banks in India with profit maximization as its sole
    priority competing against government controlled banks with possibly multiple priorities in
    one of the premier growth markets.
    INTRODUCTION TO TOPIC

    The sales process is the backbones, which support the organization for smooth running of business
    in this competitive era.

    In HDFC bank sales are done through direct marketing channels and branch itself. The products are
    backed by excellent service and delivered to the customers through the growing branch network, as
    well as through alternative delivery channels like ATM's, Phone Banking, Net Banking and Mobile
    Banking.
    STEPS IN THE SALES PROCESS

    1. Know Your Product Or Service.


    2. Mapping and Profiling:
    3. Make Initial Contact.
    4. Exchange Information.
    5. Propose a Solution.
    6. Confirm the Sale
    7. Deliver
    8. Follow up
    OBJECTIVES OF THE STUDY

    • To increase organization as well as customers profitability by cross selling


    different products.

    • To provide investment advice to customer in a proper way.

    • To understand buyers behavior.

    • To Study On Which Points The Company Needs To Improve Its Services.


    RESEARCH METHODOLOGY

    • Marketing research is the systematic and objective identification,


    collection, analysis, dissemination and used of information for the purpose
    of improving decision making related to the identification

    • Primary data: - The primary data is collected from

    • Questionairre

    • Personal interview from the companies and corporate.

    • Focus group interview

    • Observation
    Secondary data collection: - The secondary data is collected from
    1. Internet
    2. Magazine
    3. Corporate directory
    Information was collected by using a carefully prepared questionnaire, which was
    designed
    keeping in mind all the aspects of the issue.
    DATA ANALYSIS AND
    INTERPRETATION
    QUESTION NO. 1 :-
    Purpose of visit to the bank

    Purpose Respondents
    Cheque deposits 42
    Money Deposits 68
    Money Withdrawn 36
    Demand Draft 24
    Others 30

    Interpretation:- From the table we can conclude that most of the respondent
    visit the bank for the purpose of money deposit, hence the bank should
    promote their direct banking channels to these customers so that they can
    reduce the footfalls in the bank.
    QUESTION No. 2:-
    Does the Bank Inform you About New Products and Services?

    Particulars Yes Sometimes No


    Customer 152 38 10
    response
    Percentage 76 19 5

    Interpretation:-
    From the above graph we can see that about 76 % of respondents gave positive answer .Hence
    we can say that the bank is always proactive when it comes to business and keep its customers
    informed about the new products introduced from time to time.
    QUESTION No 3:- Period of Investment

    Particulars Respondents Percentage


    Six months 32 16
    One year 40 20
    Two years 34 17
    Three years 32 16
    More than three 62 31
    years
    Interpretation:-
    From the graph we can interpret that most of the respondents’ i.e.31%, go for
    long term investment i.e. for more than three years, because long term
    investment has low risk and attracts better returns.
    QUESTION No. 4:-
    Factors Affecting Investment Patterns

    Particulars Respondents Percentage


    Risk 142 71
    Time of investment 24 12
    Rate of return 34 17

    Interpretation:-
    The majority of respondents i.e. 71% ranked risk as the important factor on top
    of rate of return and time of investment. This shows people from all the three
    categories consider risk as most important factor. This trend lies in the culture of
    Indian customers.
    FINDINGS OF THE STUDY
    1. The bank has around 25% of high profile customers which consist of preferred and
    classic customers. These customers give maximum profit to the bank. The bank has to
    maintain good relationship with them.
    2. The bank has around 42% of customers having income more than 5 lack, these people
    should be targeted as they can contribute to banks maximum business.
    3. Most of the customers are banking with the bank from last two years this means that
    HDFC Bank has increased its customer base by significance number.
    4. Most of the bank customers visited the bank for the purpose of cash withdrawal and
    deposit.
    5. Many of the bank customers wanted the bank to start the process of third party money
    transfer and bank cash book facility.
    6. Most of the bank customers who had access to the bank facilities like Debit cum
    ATM cards, Direct Banking Channels, Credit Cards etc. often used these channels for their
    transactions instead of directly visiting the bank.
    7. About 47% of the bank customers invested their money for more than three years i.e.
    the bank customers look for long term investments with the bank.
    CONCLUSION
    FINDINGS OF THE STUDY
    SUGGESTIONS OF THE STUDY
    CONCLUSION
    THANK YOU

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