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Perception: Submitted To: Dr. Laxmi Malodia Submitted By: Akankshaverma Roll No. 3

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Perception

Submitted to : Dr. Laxmi Malodia


Submitted by : AkankshaVerma
M.Com (hons’)
Roll no. 3
 Meaning of perception
 Perception and sensation
 Perceptual process in brief
 Factors influencing perception process
Imagine an elephant...
And what’s the first part
of the elephant that
comes into your mind ?
MEANING
• Perception is a subjective, active and creative
process through which we assign meaning to
sensory information to understand ourselves
and others.
SENSATION AND PERCEPTION
are two
completely different elements in terms of how
they process information. In sensation, the
physical stimulus, together with its physical
properties, is registered by sensory organs.

feeling the coldness of the environment is


different from perceiving that winter is coming.
NATURE
(1)Perception is the intellectual process.

(2) Perception is the basic cognitive or


psychological process.

(3) Perception becomes a subjective


process and different people may
perceive the same event differently.
1. RECIEVING STIMULI
• Stimuli are received by us through our
sensory organs. The sensory organs do
not perceive only physical objects, they
also perceive objects and events that
have been repressed.
• Stimuli may be external and it may be
internal.
2. SELECTING STIMULI

 We take in information through all five of our senses,


but our perceptual field (the world around us)
includes so many stimuli that it is impossible for our
brains to process all of them. Selecting is the part of
the perception process, in which we focus our
attention on certain incoming sensory information.
External
Factors Influencing Selection
1.) NATURE
2.) LOCATION
3.) COLOUR
4.) SIZE
5.) CONTRAST
6.) MOVEMENT
7.) REPETITION
Nature
Colour
Contrast Effect
Internal factors
influencing selection
• Learning
• Psychological needs
• Age difference
• Interest
Learning
Learning
Age difference
Interest
 Perceptual organisation is the process by
which group stimuli into recognisable
patterns. Selection gives way to
organisation, and the stimuli selected for
attention now appears as a whole.

 There’s
so much to learn about how
human mind assembles , organises and
categorises information.
•Ambiguous Figures
Figure background
• It states the relationship of a target to its
background influences perception.
•Perceptual Grouping
• Perceptual grouping refers to the process of
determining which regions and parts of the
visual scene belong together as parts of higher
order perceptual units such as objects or
patterns.
Principles of Perceptual Grouping
• Principle of proximity
 Principle of similarity
• Principle of continuity
4. Interpreting process
• After the data has been grouped, analysed
and organised there arises the process of
interpretation.
## “Understanding Data is crucial as any
mis-step would have negative consequences.”
 After the data have been received and
interpreted, the perceiver tends to check
whether his interpretations are right or
wrong.
 One way of checking is introspecting
oneself as it will confirm that whether
his/her perception about an individual or
object is correct or not.
6. The process of reacting
• The last step in the process of perception is
reaction. The perceiver will indulge in some
action in relation to his or her perception.
• The action depends upon whether the
perception is favourable or unfavourable: it is
positive or negative.

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