Scribd Logo
Upload

Welcome to Scribd!

  • 226 views

    Nintendo Marketing Strategies

    Uploaded by

    humas
    Nintendo is a major video game company known for popular characters and franchises like Mario, Zelda, and Kirby. It develops and sells gaming hardware, software, and accessories. Nintendo markets its diverse product lineup affordably through both online and offline retail channels worldwide. The company promotes its brand extensively on its website and social media as well as through advertising partnerships with major retailers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Nintendo Marketing Strategies

    Uploaded by

    humas
    226 views8 pages
    Nintendo is a major video game company known for popular characters and franchises like Mario, Zelda, and Kirby. It develops and sells gaming hardware, software, and accessories. Nintendo markets its diverse product lineup affordably through both online and offline retail channels worldwide. The company promotes its brand extensively on its website and social media as well as through advertising partnerships with major retailers.

    Original Title

    presentation.pptx

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Nintendo is a major video game company known for popular characters and franchises like Mario, Zelda, and Kirby. It develops and sells gaming hardware, software, and accessories. Nintendo markets its diverse product lineup affordably through both online and offline retail channels worldwide. The company promotes its brand extensively on its website and social media as well as through advertising partnerships with major retailers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    226 views8 pages

    Nintendo Marketing Strategies

    Uploaded by

    humas
    Nintendo is a major video game company known for popular characters and franchises like Mario, Zelda, and Kirby. It develops and sells gaming hardware, software, and accessories. Nintendo markets its diverse product lineup affordably through both online and offline retail channels worldwide. The company promotes its brand extensively on its website and social media as well as through advertising partnerships with major retailers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    NINTENDO MARKETING STRATEGIES

    Id:9503
    INTRODUCTION TO NINTENDO

    • Nintendo is a major name in the world of gaming. It is leading video


    game brand and a major name in the field of home entertainment.
    Nintendo develop, manufacture and sell entertainment products.
    Products created by Nintendo include dedicated video game platforms,
    playing cards, and other products.
    MARKETING MIX OF NINTENDO 

    • Marketing Mix of Nintendo analyses the


    brand/company which covers 4Ps (Product, Price,
    Place, Promotion) and explains the Nintendo
    marketing strategy.
    PRODUCT:
    • Nintendo has brought a large line of gaming hardware and software. Gaming
    hardware created by Nintendo include Nintendo Switch, Nintendo 2 DS, Nintendo
    3DS, and more. The company has also created a large series of video games that
    include Super Mario Bros, Fitness Boxing, and more. Some of the mobile games
    created by Nintendo include Dragalia Lost, and Miitomo. It has brought games for
    all age groups from early childhood to teen and mature players. Some of the most
    famous characters created by Nintendo include Mario, Zelda, and Kirby. The types
    of games Nintendo has created include action & adventure, role playing, puzzle &
    strategy, music & fitness, sports & racing etc. The company offers around 3,750
    action and adventure games. It has also created educational games for kids.
    PLACE

    • Nintendo’s headquarters are in Kyoto, Japan. However, it has regional offices in other parts
    of world too. Its Europe headquarters are in Germany. There are Nintendo regional offices in
    various countries across Asia pacific, Europe and Americas. Its U.S. headquarters are at
    Redmund, Washington. Nintendo sells using both online and offline channels. It sells from
    its own website and several more retail channels.
    • Other retailers that sell Nintendo products in US include :
    • Amazon
    • Best Buy
    • Chapters
    PRICE
    • The company has sold more than 4.6 billion video games and around 725 million
    hardware units. It has created products in varying price ranges. The company offers
    some free games also. Most of the paid games are priced in an affordable range
    from $15 to $100. The company has released around 1,100 games in the least price
    range at 0 to 5 dollars. Nintendo released around 50 free games. Around 1,200
    games are in the $5 to $ 10 price range.
    • The gaming console Nintendo switch is priced at $300. Other gaming products and
    accessories by Nintendo are also priced affordably. The new Nintendo 3DS XL is
    priced at $200 only. The company also offers regular sales and deals. It helps attract
    customers and promote the company.
    PROMOTION:-

    • Nintendo uses several channels for promotion. The main channel of promotion for
    Nintendo is its own website. However, the company also uses several more channels
    including the social media. The company sells through several retail brands. These
    brands include online retailer Amazon and more. It has millions of followers on
    social network sites like Twitter and Facebook.
    • Nintendo is a leading brand in the world of gaming. However, it also uses advertising
    for brand promotions. In 2017-18 year, its advertising expenses were around 700
    million dollars.
    BCG MATRIX OF NINTENDO

    You might also like